How to add a product || Shopify Help Center

Hi everyone, I'm Casey from Shopify. So, you started your business and now you're ready to bring products into your store. I'll teach you how to add a product and what information you need to include to help make sales. For all the links and videos described in this video, check out our description below. Start on the Shopify admin, click on products, and then click add product. You don't need to enter every product detail listed in this video, so you can choose what's important for your business. Next, give your product a name and write a detailed description. I'm going to add an exercise ball to our store. Descriptions inform and persuade customers to make a purchase. If you use a dropshipping service like Oberlo, it's best to rewrite the provided description to fit your brand. Descriptions also help with search engine optimization, also known as SEO. By adding a description and details, you're helping your customers find your products easier. Next, you can add media files to the product. You can add them by dragging and dropping the files, selecting them from your computer, or by adding a URL. Visuals help your customers decide if they want to make a purchase, so it's best to have visual for all of your products. Now you need to add a price. This is what customers pay at checkout. The compare at price is the original price for a product that's on sale. For example, if you enter $30 as the compare at price and leave the price at $20, the product displays as $10 off. Giving a compare at price encourages customers to purchase your product while it's at a lower price. If this product is not on sale, you can leave this field blank. The cost per item is how much the product costs you. If you resell a product, then enter the price you paid the manufacturer, excluding taxes, shipping, or other costs. Or, if you create the product yourself, then enter a value that's based on your labor and material costs. This helps you calculate sales profits, generate reports, and see statistics about your products. Click charge tax on this product if the product is taxable. Under the inventory column, you see inventory managed by. Select Shopify if you manage the inventory. If you use a third-party app to manage the inventory, then you can select that option here. The stockkeeping unit, also known as SKU, has a unique value for the product. SKUs help you organize your inventory and fulfill orders. If you use SKUs, then enter the unit here. You also see an option here to enter a barcode. Some sales channels, like Google or Amazon, require a barcode before your product can be published. When track inventory is checked, the Shopify admin tracks inventory for this product. If you don't check this box, then the quantity option is not available. If you only have a specific amount of stock, then it's important to track inventory so you don't sell out of an item. You can also choose to select continue selling when out of stock. Only select this if you can keep up with demand and will have inventory shortly. Next, enter the number of units in stock under quantity. If you have one business location, then your inventory layout looks slightly different. Uncheck the track quantity box if you aren't tracking inventory. Otherwise, enter individual quantity numbers for this product at each location where it's available. Under shipping, select this is a physical product if this is an item that needs to be shipped. Uncheck it for digital products or services or for products that you never ship. Now, enter the product's weight. This field only appears when this is a physical product is checked. Product weight needs to be accurate because it's used to calculate shipping rates. You can select between different measurements such as pounds, ounces, kilograms, and grams. If you want to ship the product internationally with Shopify shipping, also known as selling cross-border, then you need to enter the customs information for country or region of origin. Having a shipping strategy is very important for your business. For more information on shipping, check out the link in our description below. Next, enter the harmonized system code. If you're not sure what that is, you can start by typing in your product in the search field to look for an HS code. Select this product has multiple options like different sizes or colors if this applies. Each product option is also known as a variant. For example, if I sell this exercise ball in size 55 centimeters and 65 centimeters, then each size is a variant. Under options, enter a title for the option name. In the blank field next to it, enter the different variants available by separating each one with a comma. Continue to add options for other variants by clicking the add another option button until finished. After you finish entering the variants, you can see the different variants and their locations under preview. The search engine listing preview is a preview of how your product appears in search engine results like Google. Click edit website SEO to make changes to the preview. Now, scroll back at the top. On the right side, you see sales channels and apps. Sales channels are the different platforms where you sell your products. Select the checkbox for the channels where you want this product to be available. I'm going to sell this on our online store and point of sales, so I need to have these two boxes checked. Under organization, you see product type. This is a category for the product. You can use the product type as a condition for an automated collection or to filter products in the Shopify admin. A product can only have one product type. You can use a product type already made or create a new one. To create a new product type, enter it into the product type field. The vendor is the manufacturer, wholesaler, or seller for the product. If you created this product yourself, then enter your business name, or if you want, you can leave it blank. If you work with a lot of different manufacturers, this can be useful to organize your products. You can also add the product directly to a collection. Collections group your products and make it easier for customers to find them on your online store. Use the collections field to add the product directly to a manual collection. In this example, the exercise ball product is a part of the athletic accessories collection of Allie Athletics. Finally, tags are searchable keywords associated with your product. Tags help customers find your product through your online store search, and you can also use them to create automated collections. I want customers to see this product whenever they search for the words exercise or ball on my store, so I use those as tags. Review the details you've entered, and when you're ready for this product to appear on your store, select active under product status at the top of the page. If your store is live, then active products will be on your store for customers to buy. If you're not ready for this item to appear on your online store, then select draft. Products are automatically saved in draft mode until you make them active. Lastly, click save. Now your product is added to your Shopify admin. Now you know how to add a product with all of the essential details. For more videos on getting started with Shopify, subscribe now. Don't forget to visit help.shopify.com for more information.