SOKO GLAM! Is leading the charge for the global K-Beauty explosion

Hi, I'm Charlotte Cho and I'm the co-founder of Soko Glam and a licensed esthetician. Soko Glam is a curated Korean beauty site and we offer the best selection of Korean beauty products and I'm really also passionate about educating people about their skin. I was born and raised in California and I had the opportunity to live and work in Seoul, South Korea and when I got there I was just amazed at the beauty culture. People really cared about their skin and they had a very skin-first philosophy which is all about focusing on the root of the conditions rather than covering up with makeup and whenever I went back to California all my friends back at home would compliment me on how bright and dewy my skin looked so naturally I was hooked and I personally saw my skin transform for the better. So through Soko Glam I really want to empower women with the knowledge they need to have confidence in their skin. I know skincare can be really intimidating so let me break it down to you in five simple steps. First let me introduce you to the double cleanse. Double cleanse is really important because it's all about starting off with a clean slate and you're going to want to introduce an oil-based cleanser because an oil-based cleanser like the Innature Meringue Cleansing Balm really helps remove any oil-based impurities such as pollution, sunscreen, and even makeup. The second part of the double cleanse involves a water-based cleanser like the Neogen Green Tea Foam Cleanser and this helps remove any remaining impurities like dirt or sweat. Remember just as long as it takes you to put on your makeup it's also important to take the time to remove it thoroughly. The next part of your routine involves the essence which is really the heart of the Korean skincare routine. An essence really helps deeply hydrate your skin and also aid in cellular turnover which makes your skin super bright and glowy. Now isn't a Korean skincare routine without a sheet mask? Sheet masks are a great way to soothe and intensely hydrate your skin. I personally love the Manifit Hydrogel Sheet Mask because they are 100% soluble and they're also custom fit. The last part of your skincare routine involves a moisturizer which is going to really help lock all the hydration. The Klairs Rich Moist Soothing Cream is formulated with ceramides which really help strengthen your skin's barrier as well. I hope with these easy and simple tips you are motivated to start your own Korean skincare routine. We at Sogoglam love sharing about Korean beauty and we can't wait to hear about your experiences as well.