10 Qualities of a Good Logo - Logo Design Course Class 8 in Urdu / Hindi

Assalam-o-Alaikum, welcome to GFX Mentor, I am your teacher Imran and today I will tell you what qualities a good person should have so let's start alright welcome back so as I said today we will see what qualities a good person should have so first of all I will tell you that remember I said a good person now I don't know what is good in your eyes but my aim is to tell you what is good always remember one thing that if we like something this does not mean that everyone will like it and being a commercial designer what we are making is an attempt for the majority of people to like it in this case you should keep your choice aside just like if I am purchasing a gift for someone then I will not take it thinking that I like it I will take it thinking that the person who I want to give this gift to is going to like it now in the same way logo design is also such a thing in which we should keep this thought aside that I am liking it if I am liking it then it is possible that only I am liking it and the rest of my client may like it but what about the rest of the audience so all those things we will discuss today that what qualities a good person should have first quality it has to be simple your logo should be simple simple means that in many logo designs you must have seen that gradients are being used drop shadows are being used when all these things are added then it is not simple and when it is not simple then it starts creating noise in small sizes noise is not able to understand what is being made so the first quality it has to be simple as possible as simple as possible now another advantage in being simple is that it is timeless now a good example of timeless is that if you see a kurta normally India and Pakistan wear a kurta everywhere if there is a lot of design in the kurta then after wearing it once or twice it may not feel like wearing it again but if your kurta is very simple if it is safe for 10 years if you wear that kurta for 10 years and the second thing is that you are getting fit in it if you wear it for 10 years then it will not feel bad because it is simple simple is like a white kurta white kurta is far away from fashion and if there is a design in it then you will wear it once or twice and then you will get bored but if it is simple then you can always wear it whenever it is washed and new then you can wear it again so similarly you should understand people that if it is simple people will not feel bad for a long time for a long time it will be acceptable to the public the second advantage in being simple is that it is memorable so if it is a very complex design then it will not be memorable let's go to the second point so the second quality is that your logo should be versatile now what is versatile? that it can be used in different ways for example if it is printed on paper then it will look good if it is printed on a t-shirt then it will look good for example if it is printed on a product then it will look good in this you can understand that if it is versatile then it can be used everywhere for example if it is printed on a promotional object then it will look good if it is printed on a letterhead then it will look good if it is printed on a truck then it will look good so whenever it is versatile then it will be applicable everywhere so again sometimes gradients cannot be printed in many things that's why our logo is a little different from versatility it is not versatile, it cannot be applied on different things so it is very important to take care of this this thing takes us forward to our next quality the next quality of our logo should be strong now what does strong mean? that your logo or your design overall should be so strong that if we keep minimizing it, keep removing things then also your logo should have a simple shape for example like we saw in the last wish tank logo that I made different versions like it was full color, if it is dark then how will it look even I made it a one color version in the last so if one color is also printed then your logo should be recognizable then the same thing, all these things as I am moving forward, all these things are getting linked the first point I told you that was simple so if it is simple then it will be your versatile if it is versatile then your strong logo will be made keep in mind that the strong logo is the same as if you change it at any time meaning if we are not able to print full colors even if we print one color then your logo should be recognizable alright so the next quality that we are getting is memorable memorable means that people should remember now there were two factors in this number one it has to be simple which was our first quality it should be simple second, how do you make your brand recognizable how do you bring it in front of people so that they remember the logo this quality is also there in a way you have to struggle on it alright so our fifth quality that is relatable meaning your logo should be relatable to your product line meaning for example if your brand is a parent company you have designed that logo now if all the branches are coming under that parent company then if we add some elements of that logo to our other product line then it will happen in such a way that your daughter company will be able to relate that this is a part of it for example Virgin is a brand which has airlines, music and many other product lines or if you look at FedEx then FedEx is also relatable they change it through colors according to their services so in short your relatable logo is like if you have a parent company then you are relating it usually if you have a parent company then its logo can be existing and if a new product line is coming then if you are making its logo then we add some elements of our parent company's logo so that the public can relate that this is their product so our sixth quality is unique now in this I will say that many people many designers or even small companies make this mistake that they buy stock logos and add their brand name to it you must have seen that there are many stock logos available on the internet that people have a design which is very general and generic and below it is written your company now you have just changed the name and the logo is made so these are not unique logos now what is the quality of the unique logo that it stands out from others and if you as I have taught you about logo design if you do proper research and mind map after doing all these things you make something that will definitely be 100% unique and if your logo is not unique then your work is just like the work of others so make sure that you work so hard so that your logo becomes unique in short that the unique logo is that which no one else can think of by looking at that logo so the next quality that we have it is a bit complex some people create confusion in it or get confused and that is appealing your logo should appeal appeal means appeal to your target market that yes this is something new something different plus appealing means that your target market a small revolution type factor comes into it people sometimes take it very wrong that your target market is related for example if you make a car if you have a car company then it is important to see the car there is nothing like that always remember that all the big brands that you have seen Apple looking at Apple you can't think of computers or phones or tablets but because they have made their unique appeal in an industry that is a different thing and in the same way in any product that product should definitely show there is nothing like that you won't see a clock in any watch logo in any what do you call it you won't see a plane in the logo of the airline so make sure that you appeal to that market a small factor can come like for example like we talked about that there are metaphors sometimes we can create an appeal through metaphors right so now the next quality that we have that is reflective reflective means again then don't take it in an appeal like in an appeal I said that business market that you have consumer market that appeals to it but now reflective doesn't mean that your business show starts instead what is the nature of your company now like we made wishtank wishtank was a fun company and in a fun company which was their target market target audience they were very young boys and girls and I won't call them kids but yet they don't like cartoonish things basically you are making your nature what is the nature of your company is it friendly or if it is conservative for example if it is a law firm it is a little conservative if it is a little serious then in their logo that seriousness should be seen if it is a very fun company or makes toys then toys and such things should have a look feel that yes it is a very friendly company right second last which is our quality that is competitive now what is this competitive it is out of competition competitive so if see the same thing that you have to do research whenever you are making a logo of a new company or rebranding then we look at the competition of that company that and see one business one company is not doing 10 companies are doing so definitely this company our company is A it has many competitors see their logo and then competition is created that see if they have not done those things then right now you have a chance that you in your logo do that thing which you have not done in your competition so it has to be competitive as well that people see a lot of people see see a lot of people see so for that you have to do the same research that what is competition competitive or competitors of this company right alright so the last our quality it is the most important thing that your logo has to be iconic now iconic does not mean that make an icon iconic means that for example of course Jinnah is iconic for us Gandhi is iconic for India by the way there is respect for Gandhi or Jinnah in the whole world so they are iconic people right in the same way if you see in history there are a lot of iconic people who people look at and say that they are feeling proud right and in the same way your logo it has to be iconic while showing others feel proud and when they will feel proud when in your logo there will be all the properties which I am telling you like simple memorable all the properties that come in your logo then your iconic logo is made and then you can charge a lot of money you can buy a stock logo and sell you can charge a thousand or twenty thousand depends on the company so people ask me how much a logo design should be simple when you put so much effort it will be good and the money is more right so simple if you are doing business and are getting popular then your value is increasing and when the value increases then you don't make ten logos in a month you can make one logo in two three months and you can answer so thank you