Step Per Creare Un Profilo Instagram Di Successo

Arianna, how do you create a successful Instagram profile? Hi, welcome or welcome back to my channel. I'm Arianna and in this channel I talk about Instagram, social media and digital marketing. In this video I will explain to you, in my opinion, the fundamental steps to be able to create a successful Instagram profile. And by successful Instagram profile I mean an account capable of attracting many new visitors daily, but above all turn them into followers and paying clients. So if you are interested in knowing how to do it, stay until the end. The first fundamental step to create a successful Instagram profile is to optimize your profile. The optimization of the profile is the first fundamental step that you have to go through if you want visitors to be able to turn into followers. In fact, if it is not clear from the outset what you do and what you do, it is difficult for people to decide to start following you. The optimization of the account goes through three fundamental steps. The first is to have a memorable strategic photo. Second, the strategic username. Third, the engaging biography. And now let's see them together one by one. First of all, the profile photo must be memorable. What does it mean? First of all, it must be aligned to the purpose of your account. If, for example, you have a profile that deals with makeup, because maybe you are a makeup artist, the most important thing to do is to insert a photo in which you may have a nice makeup, a particular makeup, or where you have makeup brushes in hand. This will allow you to be recognizable. When you interact with other users, leave comments, people, just by seeing your image and profile, will remember it and immediately connect that photo to your profile. Another very important thing must be a bright, not blurry photo, where you are well in sight and with a neutral background. So, for example, avoid taking photos in the middle of nature, where there are thousands of other subjects in the photo itself. Then we have the strategic username. By strategic username, I mean your username, which must be unique and unequivocal. Only you can have that username on Instagram. In fact, only my profile can be called Kavina Arianna. No one else can have this name. Precisely for this reason, it is necessary to choose it carefully. My key lines, my guidelines, are always these. That is, if you have a personal brand, call yourself with your first name, surname, your first name, surname, or an art name. For example, Arianna Kavina, Kavina Arianna, or Clio Makeup. If, on the other hand, you have a brand, the absolute thing to do is to call your Instagram page with the name of your brand. This will allow you to be recognizable, and especially when a user will see your shop in downtown Milan and will want to check if the Instagram page will find you easily. The biography, on the other hand, must be engaging, that is, it must allow people to read it easily and thus reach the end without any problem. And in addition, it must give the most important and fundamental information. What are the things that must be included in our biography? First, what we are useful to our audience. So if, for example, we are coaches who help people to grow their TikTok page successfully, we are going to write it inside our biography. If we don't want to include this formula, which is the most effective at all if we are coaches, and on this I always want to underline it, we can, alternatively, write what are the contents that will be inside our page. If, for example, I am a comic page, so I make comic sketches, I will write a new comic content every day on my profile at 2 p.m., for example. So I can also give this sense of continuity. We can also insert, alternatively, our characteristics. So, for example, mom, speaker, digital entrepreneur, so all those that are the characteristics that make us unique. The biography, as I told you, is a brief presentation of our person, of our professional figure, so it must be written with criteria. Choose one, choose one of these three alternatives that I just gave you and modify your account as best as you can. The second fundamental step to create a successful Instagram profile is to try to vary with your content. Try to alternate photos, Instagram Reels, Instagram Stories, and try to use them continuously. Above all, try to give a sense and a criterion to your posts. You must know, in fact, that not all types of content are published with the same goal. For example, Instagram Reels are a great way to reach a wider audience, so to show yourself to new people. I advise you to use this category of content when you are in a growth phase, so when you want to be discovered by new people, when your new collection came out, and when you want to reach a wider audience. As for carousels or classic photos, they are a great way, an excellent alternative in this case, to be able to trust the people who already follow you. You can use these tools to give further insights on topics that you know are particularly important for your audience, or you can still use them to tell a story, to talk about a particular moment of yours, something that has characterized your life, or even to share an event, an event that happened and that touched you deeply. So these contents, the carousel and the post-classic, are more suitable for the user or for the sale. Obviously, this is information that you have to take with a grain of salt, because, for example, this does not mean that the Instagram Reel is not suitable for sale, quite the opposite, but it is advisable to use them divided into these categories. Also because my advice, as I have already told you, is to try to alternate this type of content and not focus only on one. To date, in my strategy, Instagram Reels are mainly present, but sometimes I also include post-carousels or post-classics. Instagram Stories, on the other hand, simply have a role of 100% loyalty and sale. Instagram Stories, in fact, unlike what you might think or still see around, people who advise you to put 1,500 hashtags inside the Instagram Stories to be found by other people, are not used to attract new followers. Instagram Stories serve to loyalty or bring to action the people who already follow us. So try to use them every day or at least three times a week to talk to your audience. You can make questionnaires, so you can also involve your audience with fun questionnaires, you can share moments of your behind the scenes, you can invite people to click on your link in bio to buy from your store or to subscribe to your webinar. In short, there are so many things you can do, but remember that Instagram Stories serve to loyalty and sale and they are a super important tool. Now, before moving on to the next step to successfully grow your Instagram profile, I want to remind you that if you haven't done it yet, you have to sign up for my brand new webinar that will be live on October 9th at 9.00 pm, Domina, Il Gioco su Instagram. It will be an unmissable webinar, completely new, with new concepts that I have never presented before and through which I will reveal to you what is the most advanced strategy, the secret that no one knows yet and it is really unknown to the mass to quickly grow your Instagram page and above all monetize it successfully. So I recommend you keep yourself free that evening because this event will not be repeated live and sign up for the link you find below in the video description. By the way, just for those who will be present, there will also be an incredible opportunity reserved only for a few people. So don't miss it. The third fundamental step to grow and create a successful Instagram page is to analyze the most important metrics. All of us inside our Instagram profile have the data in-site, obviously if we have a creator or business account, but too little often people go to analyze these statistical data. Instagram is a bit mathematical, so if we can understand what are the most important contents and metrics for our audience, we can also scale our Instagram page faster. I know that data analysis is never a pleasant thing, it's not something that people tend to, at least, want to do, but it is extremely important. At least every 30 days what you should do is go and see from your statistical data all the contents that have performed better in the last 30-60 days. Go and analyze one by one the contents that have brought the most results in terms of view, engagement, comments, and go and understand why they have brought this result. What action did you use? What hook did you use? What did you say inside your video? How did you present the content of your video? So, was it a dynamic content? Was it a content where you simply talked while looking at the camera? You have to analyze all these contents concretely. You need this to understand which contents you like and have a greater impact on your audience and which contents, instead, should be discarded from your strategy because they are not functional to reach your goals. This seems trivial, but it allowed me to really understand what are the contents that, strategically speaking, I can use to grow and reach more people on my Instagram profile. And you, tell me the truth, do you analyze your insights? Tell me below in the comments. The fourth fundamental step to successfully grow your Instagram page is to involve your community from day zero. Don't let yourself be stopped by the number of people who follow you. You have no idea how many times I am asked, during the course of the week, should I do this? Should I do that? Why do so few people follow me? But if people think that I am a crazy person, these are all limiting concepts, but, above all, wrong concepts that prevent you from making your community grow and grow more quickly. Don't wait to promote your product when you will have x.000 followers. Don't wait to ask for collaborations with brands when you will have x.000 followers. But, above all, don't wait to create content and create Instagram stories only when you will have reached x.000 followers. Because these are all excuses that you are telling yourself to delay, maybe, something that scares you a little. I understand that, at the beginning, one, if he doesn't have the right tools, is a little in trouble, and that's why, once again, I renew my invitation to participate in the night game on Instagram, because I will really reveal many secrets and I will give you many tips to start at the best. But, remember that we all started from scratch. Myself, when I was doing the first Instagram stories, I was much more crazy, I almost never looked at the camera, I was stammering, I had to do it a thousand times. These are things through which we all had to go through. Remember one thing, if you, every day, from here to the next 365 days, you will commit to do one thing, systematically, every single day, when it will be the 365th day, I can assure you that the difference will be incredible, it will be abysmal, you will almost no longer recognize the person you were 365 days before. And I'm telling you this because, often, when we watch the great influencers, or, anyway, the great characters, we tend to belittle ourselves, to say, well, he has this charm, this charisma, he's so good at being in front of the camera, but we don't remember the fact that even this person, that we now see so high up, and that has reached that goal that we would like to reach, started from scratch. And even that person had a thousand doubts, a thousand perplexities, a thousand blocks, when he started. We forget this, but instead we have to remember it, because only by doing that action every single day, we will be able to improve and really express the maximum of our potential. So, don't be afraid to involve your community through pull, stickers, stories, posts, call to action within your content from day zero. And even if no one answers right away, it doesn't matter, you keep going and you'll see that sooner or later the first 10, 20, 30 comments will arrive. But everything needs time. Well, for this video dedicated to how to create your Instagram page successfully, that's all. I hope you enjoyed this video and that it was useful to you. I remind you once again to sign up for the Domino's Game webinar on Instagram, which will be live on October 9th at 9.21 pm. It will really be a must-see event and I would never want you to miss it. We'll obviously see each other there. Bye!