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👩🏻 Chi sono? Sono Arianna, classe '96. Sono un'imprenditrice digitale, Instagram Coach e Content Creator su Instagram e Youtube, piattaforme su cui condivido tutto quello che ho imparato e che ancora oggi continuo a imparare sul mondo social e dell’imprenditoria digitale.
Is it really still possible to grow organically on Instagram in 2024?
Instagram is a platform full of opportunities and on this now we are all, but really all, in agreement.
There is a however, now the threshold of the attention of users is getting lower and lower
and being able to maintain and above all capture the attention of new users has become more and more difficult.
Precisely for this reason I decided to make a new updated version in 2024
and in this video I will teach you exactly how to get the attention of users
and above all how to grow organically on Instagram in 2024.
Hello everyone, welcome back to my channel.
I am Arianna and in this channel I talk about Instagram, social media and digital marketing.
The first strategy to grow organically on Instagram is to select a niche.
This is one of the most fundamental parts, especially today.
It may seem strange, but many people think that having a niche is stupid or banal or not so effective.
Instead, just like today, it is important to know how to make a difference and to know how to be recognized.
How do we do it? Having our niche very clear.
How to find our niche?
These are the two fundamental questions that, in my opinion, you have to ask yourself when you want to select a niche to position yourself in.
1. In which market do I want to operate?
For example, do I want to talk about Instagram marketing? Do I want to talk about YouTube?
Do I want to talk to moms instead?
2. What is my ideal target?
In the example I gave you before, Instagram marketing, I refer to coaches, content creators,
or I refer to small businesses, or I still refer to large international companies.
3. What do I solve? What problem should I solve for this ideal client of mine?
For example, in the case of entrepreneurs and content creators, do I develop a strategy for them to be able to promote themselves?
Do I help them use Instagram to find new customers?
In the case of a large company, do I help them develop on this social network? Do I manage their page?
Let's define in detail what are the desires, the needs that we can satisfy with our service or our product.
Once we have these three elements, so we know exactly in which market we want to operate,
who we want to contact and what problem we are going to solve, we can move on only after the publication of the content.
2. The second strategy to grow organically on Instagram in 2024 is to insert a bio.
Now that we know exactly who we are talking to, what we are useful for and in which market we operate,
we can go and write a biography that describes exactly these steps.
Why is it still so important today to have a certain type of biography and, above all, a captivating biography?
The biography is a bit like our business card. When people arrive, it is the first thing they see.
The clearer, more specific, the more users want to sign up for our page, the more likely people will start following us.
And here was this sign.
How can we get a captivating biography written?
As a first thing, my advice is to use the classic formula, I help ABC to do XYZ.
Why does this simple formula still work so well today?
Because it is clear, specific and makes people understand exactly why they should start following us.
So it allows us to create, attract and be followed only by people who are extremely in target with what we are going to propose.
Alternatively, if you don't want to use this method, which, however, I repeat, is the most effective,
you can also simply insert what people will find in your account into your biography.
For example, daily tips to make your page grow as best as possible.
Or practical exercises for moms who have just given birth to get back in shape.
So it's up to you to choose.
Either in what you help, or the content they will find in your Instagram profile.
The third strategy to grow organically on Instagram in 2024 is to optimize your name.
To optimize your name means to take that little strip of text that is between your profile image and the biography and optimize it.
How do we do it best?
We have to insert a keyword here.
A keyword that identifies us as professionals.
Example, in my case, is Instagram coach and business coach.
In this way, and here we come to why it is so important to do this step,
people will be able to find us at best, also through the search bar.
If, for example, someone will type in the search bar Instagram coach or business coach,
or even simply Instagram or business,
it is very likely that Instagram will recommend my profile or the profile of those who have optimized their name like me.
This is very useful precisely because it helps us to be found by extremely interested people.
My advice in this case is, if you can, to insert your name so that it is a search that people do easily.
For example, if you have a clothing store that mainly operates in Italy,
go and insert clothing store, do not go and insert, for example, clothes or words in English,
because this could prevent you from being found by the right people.
In my case, Instagram coach, business coach is not translatable,
in the sense that it is international and both in Italian and in English it is pronounced in this way.
The fourth step to grow organically on Instagram in 2024 is to create quality content.
Try to create extremely interesting and relevant content for your target audience,
this is meant by quality.
I'm not telling you to buy the latest generation camera or a super powerful microphone,
what you have to do instead is focus on your audience.
What interests the people who follow you?
Why are they looking for you?
What do they ask you in direct?
What do they write to you in the comments?
Every tip can really bring to life a potentially viral content,
but this only happens if you listen to people who are out there,
people who are following you and always try to create new content.
The quality can be seen from the type of content you are creating,
but above all the usefulness of the content you are creating.
The fifth strategy to grow on Instagram in 2024 is to test various contents.
Reconnecting to the previous point, that is to create quality content,
this is only possible by testing various formats.
The more content you test, in fact, the more likely you will be to understand which format
or which type of content interests your audience the most.
When you are in the test phase, remember to follow these two rules.
First of all, test the formats, that is, try to vary the type of recording you are doing.
You can, for example, make some videos so simply static in which you speak,
you can make videos recorded in the open while you are walking,
you can make videos in which you change framing to each scene or to each sentence you have to say.
Try to experiment.
Then, another thing, also experiment with the type of content,
so go and choose various topics that can be interesting for your audience
and deal with each of these topics.
After doing this, of course, remember to analyze,
because by doing so you will be able to understand which contents perform better
and are more interesting for your audience
and therefore, consequently, which ones to go and propose to continue to grow your page to the best.
Sixth strategy to grow organically on Instagram in 2024 is to use hashtags correctly.
Hashtags have now changed and here I have to give you a little introduction.
While once hashtags were used and exploited to increase views
within your Instagram page,
today hashtags are used mainly to categorize content.
What does it mean?
It means that instead of going to select various generic hashtags
to get views on our profile,
we have to go and select 3-5 specific hashtags
and above all that are aligned not only with the type of our account
but also with the content we are talking about.
I'll give you an example.
If I'm about to publish content about Instagram Stories,
among the popular hashtags I will insert
Instagram Stories,
Instagram Stories Ideas,
Instagram Stories Hacks,
or hashtags that instead go to categorize my profile.
Example, Instagram Coach,
Instagram Coaching,
Instagram Training.
So it is extremely important that hashtags are related to the content we are publishing
and to the type of account we have.
Strategy number 7 to make our Instagram page grow organically in 2024
is to take advantage of the topics before the publication.
Today Instagram provides us with various topics
and we find just before the publication in the pre-publish screen
a section called Add Topics.
Here we can find various topics precisely divided by category.
What I recommend is to choose from 1 to 3
that are always aligned with your content
or with the main theme of your Instagram profile.
By selecting 1 or 3 topics,
Instagram will understand exactly what it is talking about
and will understand which people to go and recommend your content to.
If there are no topics aligned with what you do,
rather not put them.
So this is very important,
a clarification that I want to do.
Sometimes I receive comments,
ah, but I still don't have the topics,
there are no topics on my theme.
Do the same.
Maybe Instagram will add them sooner or later.
At the moment, don't complete this part.
But if instead there are topics that are relevant
and related to what you are dealing with,
insert them.
Now, before moving on to the next strategy,
I want to invite you, if you haven't done it yet,
to sign up for my free webinar
Domina, the game on Instagram.
It is a completely free webinar
in which I will reveal the strategy number 1
that is needed today
to grow your Instagram page successfully
and monetize over time.
So if you haven't seen it yet,
I recommend you sign up right away
because it is extremely valuable content.
Eighth strategy to grow your Instagram page
organically in 2024
is to collaborate with other content creators.
When we decide to create a post in collaboration,
which can be a reel,
a post classic,
a carousel,
we are practically choosing to appear
not only on our account,
but also on another person's account.
This obviously allows us to double
the views,
because not only will our content be shown
on our page, on our feed,
but also on that of the person
with whom we are creating the post in collaboration.
This is obviously a great opportunity,
but it must be done in the right way.
So I recommend you go and select people
who can be in line with your target,
aligned with what you do
and, of course,
who can have an audience
interested in your main theme.
In addition to post-reels in collaboration,
another great way to get more views
and therefore to organically increase
our Instagram follow
is to do collaborations
also with live videos.
Today it is possible to insert up to
three other people,
make a live,
so up to a maximum of four users
inside our account.
So this is a great way
to get visibility.
When we go live,
in fact,
not only will all our followers be notified,
but when other people
with whom we are doing our live in collaboration
will also be notified
all the followers of the other people
with whom we are creating our live.
The ninth strategy
to grow your page organically
in 2024
is to use Instagram Reels.
Today, once again,
Instagram Reels are the content
that most of all
can make you grow exponentially.
Instagram Reels,
once you have published them,
precisely because of how the algorithm
of this format works,
are mostly shown
to people who still
don't follow your page.
This obviously allows you
to always find a new audience
and reach new people
interested in what you do
and what you have to say.
My advice, then,
is to insert
at least two Instagram Reels
a week
into your content strategy.
If you can,
even three would be perfect.
This precisely
to ensure that your page
is always shown to new people
and obviously
to have more opportunities
to create content
that can have
and get more visibility.
The tenth strategy
to grow organically
on Instagram in 2024
is to use Freebies.
Freebies are free content
that we offer to our audience
in exchange for
a specific action from them.
An example of Freebies
that I often do
and that I also propose
to my Instagram Pills Academy
subscribers
is to create
a training PDF
or a useful PDF
for our audience.
It can be, for example,
a checklist,
a training video,
a downloadable PDF
and to offer it to them
in exchange for an action.
What is this action
that we tend to ask
the follow-up to our page?
So, we create
this free content,
we create a post,
a Reel,
anything
to promote it
inside our page
and we ask people
to start following us
to have in exchange
this free content
from us.
This creates
a chain effect
that will allow us
to grow our page
faster.
So, this is
still today
a great way
to grow
our Instagram page
as best as possible.
If you don't know
what Freebies are,
how to use them
and how to structure them,
I understand it well.
This is a strategy
that I explain
step by step
inside my payment path
Instagram Pills Academy.
If you want to receive
more information,
subscribe to the free webinar
Domino al Gioco
on Instagram
of which you can find
the link below
in the description.
Eleventh strategy
to grow
organically on Instagram
in 2024
is to take advantage
of trends
and trends of the moment.
For trend,
attention,
I mean
two specific things.
There can be
a video trend
or an audio trend.
Video trend
is, for example,
a style of video
that is going
particularly
at this moment
and that we want
to propose again.
While for audio trend
are those
audios
that at this moment
are receiving
more views,
more interactions
and more uses
than usual.
They are those
that we tend to find
with the little arrow
that goes
from the bottom
to the left,
to the top,
to the right
and that,
in fact,
Instagram at this moment
is pushing
precisely because
they are trending.
Obviously,
trends are not
the only thing
that matters
and this is something
that I also specified
in my free webinar
Domino al Gioco
on Instagram
of which,
once again,
I invite you
to subscribe below
if you haven't done it yet.
In any case,
trends must be used
in the right way.
For example,
the videos
that are going
at this moment
we don't have to
exploit them
as a main part
of our business
but audio trends
are a great way
to push
and speed up
the growth process
of our videos.
For this reason,
instead,
audio trends
are something
that I recommend
to apply
in each of our videos
whether it is spoken
or whether it is
a video
of various video sequences.
And now
I'll show you
how to find
the right audio trends.
As you can see,
the first audio
is already trending
because it has
the little arrow
that indicates
that this audio
is popular.
Now,
I can save it
and then apply it
on my next video.
And I can do this
every time
I find,
as you can see,
a content
with the popular symbol.
If I like it,
I can save it
and then use it
in the next
contents
that I will publish.
So,
as you can see,
it's a really
simple process.
The twelfth strategy
to grow
your Instagram page
organically
in 2024
is to
analyze
and repeat.
What does it mean
specifically?
As I have already
anticipated before,
one of the main parts
of the main
and fundamental steps
is to test
as many content
as possible.
Once we have
tested all these
contents,
it is necessary,
in fact,
it is essential
to analyze them.
By analyzing
our contents,
we can understand
what is the format,
which video
works better
on our page.
For example,
I,
going to test
various formats,
I realized
that five apps
to break up
on Instagram
is a type of topic
that my audience
likes very much
and that every time
I publish one,
it manages to
score success.
This thing
allowed me to understand
that it is a format
or a category
of video
that I have to introduce
daily
or anyway
that must be
present
in my strategy.
I,
going to test
various formats,
I realized
that five apps
to break up
on Instagram
is a type of topic
that my audience
likes very much
and that every time
I publish one,
it manages to
score success.
I,
going to test
various formats,
I realized
that five apps
to break up
on Instagram
is a type of topic
that my audience
likes very much
and that every time
I publish one,
it manages to
score success.
I,
going to test
various formats
to break up
on Instagram
is a type of topic
that my audience
likes very much
and that every time
I publish one,
it manages to
score success.
I,
going to test
various formats,
I realized
that five apps
to break up
on Instagram
is a type of topic
that my audience
likes very much
and that every time
I publish one,
it manages to
score success.
I,
going to test
various formats,
I realized
that five apps
to break up
on Instagram
is a type of topic
that my audience
likes very much
and that every time
I publish one,
it manages to
score success.
to publish three contents a week with constancy, so don't try, don't focus on the quantity
because very often this leads you to be overloaded and to give up before reaching the result,
but choose a time, from this time extrapolate the number of contents you can create and create them with constancy.
Fourteenth strategy to make your Instagram page grow organically in 2024 is to be authentic.
Today, more than ever, it is important on Instagram to be recognizable, to catch the attention of users,
to be authentic. Authenticity will pay you back in the long run, a lot.
Try to show your personality, to bring out your style.
Don't copy, take inspiration and try to improve step by step.
This is the only thing that will really be able to make your true potential emerge,
but above all it will be able to and will make you create a community extremely linked to your personal brand.
So I recommend, whether you have a brand, a personal brand, it doesn't matter,
try to be authentic and to transmit through your content, your messages, your stories,
your authenticity and your values.
This will have a big impact and will really allow you to make a difference and absolutely increase your organic growth.
Well, for this video dedicated to how to grow organically on Instagram in 2024, that's all.
I hope you enjoyed this video and you found it useful.
If so, please subscribe to my channel and turn on the little bell so you don't miss the next content.
At this point, I just have to say goodbye and, of course, we'll see you next week with a brand new video.
Bye!