Thiên Long - “Vua Bút Bi Việt Nam” Vươn Mình Ra Khắp Thế Giới

For example, for many people, the books of the Tianlong brand are very familiar, especially the pens that have been associated with many generations of students and office workers. And it's interesting when the emperor of this office was founded by a man of Chinese origin who hadn't finished his studies. With two gold fingers and a Katan bike, he founded a world-famous imperial office empire that many people admire. In today's video, we will learn about the history of Tianlong, the Vietnamese king of pens that is famous all over the world. Start a business when you haven't finished your studies Mr. Ko Ja-tho is a native of Guangdong, China. He was born on September 4, 1958 in Ho Chi Minh City, a family of up to 10 siblings. From an early age, Mr. Ko Ja-tho had to do all the work to make a living, from selling lottery tickets, selling painkillers to selling pens. A little older, he worked as an electrician in District 6 branch. It turned out that Ko Ja-tho's time on the street was more than the time on the street. As a result, he could not finish high school. Also because he used to sell pens, Ko Ja-tho began to be interested and decided to invest. At that time, most people used bamboo leaves pens, ink pens, paper pens in study and work, which led to many inconveniences. Meanwhile, pens have many advantages but quite few advantages and expensive. At that time, the Vietnamese and Cambodian markets also only had Thailand's goods. Seeing the potential to develop the large market, Mr. Ko Ja-tho invested to establish a pen manufacturing and processing facility. In 1981, with a small amount of capital, Ko Ja-tho established a family pen manufacturing facility. At first, he named his product as Vũ Trụ, then changed to Thăng Long. By 1985, the name Thiên Long was officially used. With a real estate of 2.5 million VND and a bike, Ko Ja-tho began to sell pens around the city. At that time, because the facility was small, so there was not much capital, Ko Ja-tho had to do it in a winding way. In a week, the materials purchased produced about 3,000 pens. The product will be sold in bookstores, newspapers and cash registers. That money is used to buy materials to produce more. Because there was no capital, Ko Ja-tho did not give up pens, because if he gave up pens, he would be in debt. Ko Ja-tho and his employees kept working like that until 1996, when the business was stable, and Thiên Long was officially born. Ko Ja-tho remembered, At that time, pens were also a very necessary commodity. I just did, just learned, then step by step. And now, young entrepreneurs have more choices in the field, have support technology, but the competition for that is also more intense. When you start a business, if you don't have a self-reliant process of knowledge, I think you can't have it today. Because he was not taught to go and hide, Ko Ja-tho was always eager to learn, learn from the smallest. Whenever he had a chance to go to school or participate in science related to business production, he wanted to participate. Even when selecting good people to join the company, he learned from them. Ko Ja-tho once shared, Before, I did not have the conditions to study a lot, which was really regrettable. But step into life, I always try to learn from partners, colleagues, whenever and wherever. In addition, I have to spend a lot of time reading books, participate in some management training courses in the US and Taiwan. Phương Trầm values talent. When the production facility is still in its infancy, Ko Ja-tho himself realizes that the most missing thing in his company is technology. While it is a very necessary thing to improve production, to take the business up. To make up for the lack of technology, he thinks there must be people, have to bring together many people to fight together. I don't save anything, I have to hire those good people to work. Therefore, Ko Ja-tho began hiring staff, from young people to experienced people. Ko Ja-tho always thinks about how to combine resources in his own way, to achieve his goal. In addition, he has to continuously improve the business model. Chairman Tian Long shared, Because small businesses, the first thing they require is that those people have to be very stubborn and stubborn. For them to be stubborn, there must be a way to manage people. The easiest way is to be good at it. But more importantly is confidence. And to have confidence, the leader must think, let it go first, receive it later. At the same time, according to Ko Ja-tho, for the staff to be stubborn, there must be respect for them, must be committed to each other. Once people have been respected and close, the power generated is very great. But when there is power, there is a good team, then the company can be improved. In human management, there must be a system. According to Ko Ja-tho, young entrepreneurs in the early stages often lack everything. No capital, no management experience, personal difficulties, and even difficulties when competing with existing companies. At the same time, Chairman Tian Long believes that there must be a way to divide profits outside fixed wages. Because for entrepreneurs, wages cannot compete with stable companies. Only when profits are divided, employees will work for the company as they do for themselves. Especially in a group of people who work like that, profits will produce competition. And the competition will change the work. The company will select the people who stay very efficiently. And this is what makes the business better and better, Chairman Tian Long shared. Surrounding the domestic market From success with MoodBee products, Tian Long continues to invest in the production system, research and develop many other products to diversify products in the office sector. Erasers, erasers, pencils, notebooks, notepads, sandpaper, document folders, and documents are put on the market with unceasing development, both in the human resources and production chains. In 2010, Tian Long listed the stock market on the stock market. Tian Long's domestic share has reached 65% with 60,000 points sold across the country and that number does not stop rising. In fact, in 2017, Tian Long put the distribution management system into operation to each distributor and business person. Through that, the company will be able to standardize the data base, enhance system management, and control the stock market. Tian Long is expected to optimize the current channel of sales by investing in the system of accounting and the structure of suitable products, strengthen the direct sales network for schools, B2B, and develop online sales channels. The company will continue to invest to develop products with competitive prices, stable quality, and suitable for the needs of consumers. Not only focusing on the distribution sector, Tian Long has been and is investing in a line of products with a business brand for business customers, managers, and gifts for diplomats. In addition, he also believes that he is possessing an important key, which is the trust and impression of consumers with Tian Long. In Vietnam, Tian Long's products have left a very strong impression on consumers, but few people know that to maintain the trust of consumers for many years, the owner of this brand has set up a risky plan to bring Tian Long to Europe. In 2000, the decision of Mrs. Gia Tho caused many people to question. The first country Tian Long chose as a partner was Germany, the busiest commodity market in the world. Who can believe that Mr. Tho dared to spend hundreds of millions of dollars to bring Tian Long's products to Europe, where the quality of goods is carefully compared by consumers, and there is a strong competition between the products that countries are still using. But not only in Germany, Tian Long's products later appeared in many other markets, such as France, Turkey, Denmark, Sweden, Spain, Germany, Mexico, Switzerland. The two countries listed in the listing in Asia are Singapore and Japan also recorded the appearance of Tian Long. This is the difference, or in other words, this is a breakthrough in Mrs. Gia Tho's business. Until recently, people have only seen this quality of Mrs. Gia Tho is accurate and faster than other manufacturers one step, with the intention to continue to increase the quality of products on the local market and create products with international standards. Worried about a fierce competition with other competitors when Vietnam joined WTO. Export revenue in 2016 of Tian Long reached 327.4 billion VND. Export revenue continued to rise, accounting for 15% of the total export revenue in 2016 compared to 13% in 2015 and 11% in 2014. Currently, Tian Long products have been exported to more than 50 countries around the world. The days of uneasiness with Tian Long since early 2017 First is replacing the CEO chair. Mr. Nguyễn Đình Tâm, who has been involved with Tian Long for more than 25 years, was appointed to this chair. Mr. Tâm has experience in the industry, especially deep understanding of the manufacturing technology field of the company. Entering the company in 1993, he used to go through key positions in the company such as Deputy Technical Director, Research and Development Director, R&D, Deputy Production Director. Before that, the departure of Mr. Võ Văn Thành Nghĩa and many other senior leaders left a gap for Tian Long. Along with that departure, the company also had to face the fact that the Vietnam Holding Limited investment fund was in the process of withdrawing capital and was no longer the largest foreign shareholder here. This meant that Tian Long had to consider changing its strategy. Before that, Tian Long was considered the right investment fund for this fund. The value of the investment in 2016 increased 7 times compared to 2013. Tian Long was forced to expand, looking for new business units in the future. In addition, the company also determined that exports were still the driving force for growth in the future and served to aspire to turn Tian Long into the number one office company in Asia and the top in Asia. Of course, to achieve the goal, Tian Long still had to compete with other competitors in the region, especially brands from China. Mr. Thọ also reassured the Board of Directors and said there would be no changes in personnel in the future. Before 2014, the writing group always took up more than 50% of the revenue. But a few years later, the office and art tools group was seen as the main strategy in the future with a high rate of growth in many years. This change made Tian Long have to re-establish a new industry, but still revolve around the core industry. In addition to the two factories operating and preparing to expand to increase output, Tian Long also built new factories. We are always prepared, Mr. Thọ said. So with many strong changes in personnel and strategy, Tian Long is reinventing itself to adapt to the current competition. However, in order to achieve the goal, the path Tian Long has to go is more and more pressuring for the new CEO and the missing captain, Mr. Thọ. Accompanying with education The Tian Long ship is operated by the spirit of knowledge. The spirit of that knowledge has made Tian Long a brand with a fairly strong presence in the construction of homes, love houses, social activities, programs such as giving out schools, rescuing refugees, building schools for poor children, teaching teachers, secretary meetings, and expressing the company's deep interest in the community and society. In particular, since 2002, Tian Long has collaborated with the Ministry of Education and Training, the Vietnamese Student Union, and the Youth Newspaper to launch and carry out the program to help students from the provinces feel more secure when taking the college entrance exam. Every year, the program is expanded in many provinces, and the number of participants is increasing. Volunteer activities are becoming more diverse. From the initial pens, to now, the spirit of knowledge has spread, and is the motivation for Tian Long to research, produce, and put into the market many kinds of products. Mr. Võ Văn Thành Ghĩa used to say, in any activity, knowledge always plays a role in deciding success. We not only create a knowledge environment in the company, but pass that message to consumers, the community, people who can enjoy the results from the power of knowledge. From a company that has to sell each pen for the newspapers, now Tian Long has exported its products to more than 60 countries around the world. Top 40 listed companies for Forbes to choose. And of course, Tian Long's dream never stops, they still dream of bringing Vietnam's products around the world. Thank you for watching the video on the channel. 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