5 Genius Ways Real Estate Agents Are Using AI (Not Just ChatGPT for Realtors)

Artificial intelligence has absolutely changed the game in real estate. Today I'm gonna share with you five of my favorite AI tools that are out there right now. All right, this is a subject that I love speaking on right now because it's changing so quickly. So, when you're watching this, the things that I'm gonna be sharing with you, these are literally things that we have found in the last few weeks that are working in our business and the agents that we get to serve as well. So, I just wanna get straight into this. There are five technologies I'm gonna talk about. Maybe some of you have heard about, some of you probably haven't. And I'll talk specifically about how you can utilize these in your business. Also, stick around to the end. I'm gonna give you access to 40 chat GPT prompts that we're utilizing and that we know that agents, if they'll apply them in their business, can help your business go to the next level. First up is captions for talking videos. This is something that you can find in the App Store. It goes right on your phone. And not only does it give you the captions that give you the ability to create that short form video in a way that has the captions already put in there, but a couple of things that they've done artificial intelligence wise that really have changed the game. The biggest thing is, is that a lot of times what happens is, is that we can utilize artificial intelligence or we can have a script written out for something that we're wanting to do on a video, but it's very difficult for a lot of people to stay focused and looking right into the camera and speak to people when they're trying to read a script. Nothing is more distracting on video than having someone that is doing this when they're on a video. So, what we wanna do is, is we wanna utilize what's called artificial, or it's AI eye contact in this captions app. So, here's how it works. Let's say that you have a script. If the camera's right where it is now, and if I were to hold a script up and I were reading that script right now, obviously my eyes are not focused on the camera. Here's what happens is, once that video is done, you drop it into the captions app, and then you go down and you click the tab that says A-I-I-E-Y-E contact. And once you do that, what happens is, is the artificial intelligence actually moves and rotates your eyes where it's looking right into the soul of the people you're wanting to talk to. So now, you've taken out the awkwardness of constantly looking at this. Now you're talking directly to the people, but you did it in a way where you actually had the ability to read that script. Not only this, this is game changing, but not only is that there, but they've also got a couple things, and I'm really trying to figure out how to utilize this, but it's super cool. So, this is something where they now have the ability to actually transfer it into a different language. Let's say that I wanted to have this video right here speaking in Japanese. What I would simply do is take this video, I would drop it into their portion on the Captions app where I would translate this into a different language. But here's the even cooler part. Not only does it do that, y'all remember maybe you've seen the Kung Fu movies where they're talking and it's just like, then it's translated over, and it's like the mouth is just moving and it doesn't match. They have the artificial intelligence that not only transcribes this and puts this where your voice is speaking in the other language, it does a lip sync. So it looks like you're literally moving your lips and speaking in that language as well. Now here's a cool app. When we first found this, I was talking with one of the marketing directors that we have, and he said, you know what's cool about this is, is that my grandparents speak Spanish, I do not, and we've always struggled with having the ability to communicate. And so what he's gonna do is he's actually gonna speak directly to them, drop it in the app, and he's gonna be speaking in their language to these folks in a way that gives them the ability to really connect in a way they've never done before. So, if you're looking for AI, what's out there, this captions app gives you the ability to read a script, look right into the people's eyes, and have a connection that we haven't had the ability to do before. RPR is something that's available to all of us as far as NAR members, and one of the things typically, like in our MLS, it's available in our MLS for us to pull up market reports on what's going on in our local markets. Now this was great in the past because it would give us some of these different types of maybe we're looking for a bar graph, or we're looking for a graph that shows the trajectory of what's going on in the market, or what we're seeing on the average sales price, all the details for our local market. It gave us a pretty detailed report, but here's what's happened recently is, they in the last month have dropped in the ability to use artificial intelligence to really have the ability to not only do this in a way that you have something that you can create on your own and share, but check this out. We're gonna go to the screen, and I'm gonna show you exactly how to see this. So we're going into this, and we're on the RPR main page, and we're gonna go up to the research portion up top here, or you can see this tab that will click, and we're gonna click on residential market trends. That's gonna take us to this page where we have the ability, and I'm just gonna utilize R32459, that's the zip code we service in, and what's gonna happen is it's gonna give us all these reports, but if you'll notice right up here to the right, you'll see this create script tab. Now when we click that create script tab, this is where the AI comes in. It's gonna take us to the next page, and it's gonna give us the ability to choose our tone on what we're looking for, professional, engaging, or something that's conversational, and also we can address whether we're wanting this to be directed at buyers and sellers, buyer specifically or seller specifically. Next thing we're gonna do is this tab down here, we're gonna click this social campaign, and here's what's gonna happen is all of the details of the entire market of what's been going on the statistics wise, it's gonna convert this to an SEO optimized social media post that gives us the ability with it's gonna have hashtags, it's gonna have the emojis, and it's gonna have something. Now I would encourage you with all of this, anything you're doing with AI, make sure you change it up a little bit, and you put in your own words, but now what's happened is, is you've got a complete social media ability to post something that has all of the market details, it gives you a detailed report, and you've utilized AI to give it to you in a way that is easy for you then to have the ability to transfer that in. The next tab, we're gonna go back up there, instead of clicking on the social campaign, we're now gonna click on analyze metrics, and what you'll see here is this is giving this to you in the form of a blog post, or something that is more written. This could be for LinkedIn. Again, modify this to be in your voice, but you've got all the statistics on what's going on in your local marketplace that's already organized to you in just a few clicks. Now last but not least, create video blog, or create video scripts on the next tab. This is gonna give us a script. Again, put this in your voice, but you've got a video script now where you can absolutely give an update on your current market with all that, and if you have trouble reading your script, remember what we just talked about? Just print up what you have right here, take it, put that post up, read that script, move it into the captions app, you got that eye contact you were looking for, and now you've got something you can really work with. All right, next up is howmoneywalks.com, and I'm gonna share my screen to show you this, because this is not just AI. I'm gonna talk about how to utilize this with AI in a way that helps you grow your business. All right, so I have pulled my screen up. This is howmoneywalks.com, and basically I'm gonna go to this tab here that says explore data. Now, what's great about this is this is a tracking mechanism utilizing the IRX's tax migration information that helps us understand who is moving to our area, what is the impact, and how can we utilize this information in a way that helps us grow this? I'm gonna use Florida, because that's where we are. As you can see up here, what's great is is this is changing by the seconds based on IRS data of what's happening in your local market. This is statewide. It's gonna tell us where people are moving from, where they have gone, and where they are moving to. Now, I'm gonna go straight into Walton County, which is where we live, just to kind of get you an idea on this, and then I'm gonna talk about exactly how we utilize this. Look at this. We can see here that the wealth that is coming into our area is coming from Fulton County, Georgia, Atlanta, roughly, area, metro area, Cobb County, Georgia, also metro, Atlanta area. You can see there's sometimes, like for us, Okaloosa and Bay Counties are the counties on both sides. We got a little bit of local migration happening, and then Shelby County, Tennessee, which is Memphis. All right, now let me rotate back in and tell you exactly how we can utilize this a couple of ways AI-wise, but also I wanna mention to you something non-AI-wise that just will help you in your business. Now that we know where the people are migrating from, why not go in and begin to build some relationships with some agents that are in those markets where people are leaving to come to your area? Begin to build relationships for referrals. Give them an opportunity. Show them that you're willing to pay a 30% referral fee for anyone coming that way. Though data has already told you who is coming from where, now we have the ability to shoot with a rifle instead of a shotgun, and build relationships with agents that will have, most likely, the opportunity to send you referrals. Now let's talk about how we can utilize AI with this. What we can do is, is now that we know that we're targeting this, you have to understand, some of the things that are going on with Instagram specifically, and Facebook, is that when it asks you to put where your location is on the videos that you're uploading, it gives you the ability to do that because what it's gonna do is, it's gonna circle an area around wherever you tag yourself as your location to generate some of those opportunities for that data and that specific video or that specific piece of content to be shared in that area. So if we know that it's Cobb County, for instance, in Georgia, what we can do now is, is we can go in and we can absolutely say that our location is Atlanta, Georgia, even though we're not there. And what happens is, is we can begin to speak specifically to that group. So for us, we're on the 30-A market. Our video may be, are you in Atlanta and considering a move or buying a second home along the beach? Now especially on the 30-A area, this video's for you. Now we tag ourselves as being in that location of Atlanta, Georgia. Now we've got the ability to really connect with a different audience, utilizing the information we have, utilizing the AI technology, which is through Instagram, to be able to reach a specific marketplace. And now we're starting to really go to the next level. Also, it gives us the ability that if we're in a listing appointment that we share with the people that we have that we're gonna get very specific. We show them that website. We say, hey, listen, we can see that the majority of the people that are moving to our area are coming from these three markets. We're gonna speak specifically to that group of people in those areas about your home. We're gonna do a post where we're gonna do just what we just talked about, putting our location there and sharing the information about that. It's gonna give us the ability to go and literally drop the information we're wanting to drop in the kitchen of the people that we know have the most likely ability to buy your home. This gives us the ability, really, to take our marketing to the next level by utilizing HowMoneyWalks.com. Number four is, of course, ChatGPT. Listen, it's the one that really changed everything last November, but I wanna get very specific on a couple of things. And also, listen, if you're watching this and you wanted 40 prompts that you can be utilizing right now that we're utilizing and every agent I feel should be using in ChatGPT, you're gonna see right here on the side a little bit, you're gonna actually see a QR code that you can utilize. If you're watching this on your phone and you can't pull that QR code, just go down into the description. We'll have a link in the description where you can get those 40 prompts as well. But here's specifically what I'm talking about right now. Imagine going into a listing appointment. You had the ability to go in and you went before you did the listing appointment and you went into ChatGPT and you said, give me three descriptions of this property located at whatever it is. And if you have a previous MLS description, drop that in there. If you don't, give it the features that you wanna highlight that you wanna highlight in that description. Ask it to give you one that is more professional. Ask it to give you one that speaks more in a luxury tone. Ask it to give you one that maybe is more conversational. Take and print those three descriptions of the property that it does, the MLS descriptions, and put them in a folder. Then ask it to convert the description into a Facebook post that is SEO optimized for the ideal buyer for this type of property. Print that Facebook post. It's gonna give you the hashtags. It's gonna give you some of those little emojis. Also then ask it to convert it to an Instagram post that you can post that is SEO optimized. Again, print that up, put it in your folder. Ask it to convert that to a 1,000 word LinkedIn SEO optimized article. Print that up, put it in there. Ask it then to convert this to a video script for a YouTube short on this specific property. Print that up and put it in there. Now, when you walk into your listing appointment, say, listen, we're gonna do everything that everybody else does, but one of the things that I did is I wanted to be in preparation for this. I went ahead and wrote three different options on how to describe the property. I'd love for you to read these to see which one of these mostly fits for you and see if there's anything I missed that you would think that I should put in there. Now you've impressed them. You've spent some time, and literally it was a couple clicks and you got that. Then you're gonna say, also what I do is is I utilize the artificial intelligence that's out there to SEO optimize so that we make sure that we get the information about your property in front of the most people possible through social media. Here is the SEO optimized Instagram post that I put together. Here is the SEO optimized Facebook post. Here is a 1,000 word article for LinkedIn. And also, here's the script that I've gone ahead and basically outlined. Again, I'm gonna probably modify these a little bit, but I wanted to make sure these made sense to you and if there's anything that you think that I should add in there that I've forgotten to make sure that I maximize the marketing. Let me tell you what you just did. You set yourself apart from every other agent that walks in there. And literally, in the time I've been talking about this, all of these things could have been generated for you through chat GPT. You see, when you take and you leverage the artificial intelligence that's out there and you share it with those potential listings, you're absolutely gonna have the ability to close more listings. Next up is video.ai. Now this gives us the ability to take longer form content and to convert it into Instagram Reels or short form content. Now you may be saying, I don't do a lot of long form content, but you absolutely do when you think about it. Think about home tours that you do, videos that you do for home tours of your properties. If you take those home tours and you drop them into video.ai, it will automatically break those up into different rooms. So it might have one that highlights the outdoor space. It may highlight the kitchen. It may highlight whatever amenity or living space that you're highlighting in that video. And now what you've done is you've taken one longer form video that was a house tour and it's broken into multiple pieces of content that you can share. Again, what we're doing is is we're compounding our content in a way and we're allowing AI to do this for us where it saves time, it creates efficiency, and it gets you the opportunity to attract more clients. All right, so now wrapping all of this up, AI is out there now and available. Make sure you're taking advantage of this, that you're utilizing it in a way that helps you grow your business. I hope this has been helpful and I'll talk to you soon. Thanks for watching the video. I specifically chose the video below for you because it builds on the one you just watched. I hope it's helpful and I'll talk to you soon.