Are early Black Fridays specials deals or duds?

Many retailers are promoting early Black Friday and holiday sales. So, should you buy now or wait? >> And how do you know if something is a good deal or not? Nidia Han joining us live in studio with some critical answers as we all seek to shop and save. >> Christmas creep is creeping, right? And it's [laughter] getting creepier. And I know when you see 40% off or half off for a short time, your adrenaline starts going and you feel compelled to buy now. But before you purchase, just pause and listen up. >> Retailers, almost all of them, just continuously lie to their customers about the supposed discounts they're offering. >> Consumers Checkbook tracked prices for 6 months at 25 major retailers. >> What they're doing is just week after week, they're discounting off this list or regular price that's rarely if ever charged. >> Yes. Checkbook Secret Shoppers reveal at the vast majority of stores, so-called limited time sale prices are the perpetual prices. >> So, don't pay attention to the savings. Pay attention to the price you're paying. That's all that matters. >> And even if a price does go up after dipping for a time, don't worry. On certain products like the Amazon Echo Dot and Google Nest Mini, the same sales often repeat multiple times throughout the year. So, >> do not be rushed. Chuckbook says one of the exceptions to the do not rush rule is Costco. >> If it's offering you a lower price than usual, well, often it's because that item is going to be discontinued. So yeah, if you're thinking about buying it, go ahead and scoop it up. >> Also, scoop sales on Apple products, which aren't often discounted. For everything else, to figure out if a supposed discount is a deal or a dud, use a price check tool. Keepa and Camel Camel Camel track prices on all kinds of products sold on Amazon. Honey tracks prices for products at other retailers, including Walmart and Best Buy. Just add what you want to its drop list. And Honey will track the price and email you when there's a price drop. And Consumer Reports checks prices on a limited number of products, including Bose earbuds, the Nintendo Switch 2 game console, and the iPhone 16. And there are certain items experts say you definitely should wait to buy. Those are toys and appliances, especially televisions. You'll generally get the lowest price of the year for those products on Black Friday. Back to you guys. >> I'm so glad that you told me that because we are literally in need of a new TV. >> Okay, just wait. Wait, wait until Black Friday. >> I have to tell my kids. They're the ones that are have to wait. Nia, thanks so much.