Professional Industrial Design Process | Product Development Ep01

Yo, yo, what is up design lifers welcome back to the channel It's jimmy and I am here to help you with your design life. Booyah. Check it. Check it. Check it. Check it Damn, the shirt actually looks a little better after a couple of washes so that like You know starts to get real tight start showing off the guns a little more You know what i'm saying? Anyways guys, you can grab yourself one at designlifebrand.com Today I want to talk to you guys about something that I didn't give a crap about when I was a student And that was design process And the reason is because a lot of students, uh, when we're first starting off We kind of just want to jump into the fun stuff, you know, actually Designing and finalizing and rendering and making things look super cool, right? And so usually we just jump right into the solution just pop there We're there after just a couple of sketches, but design professors what they try to teach us is you have to go through the process to start developing You know what you're going to end up with and so to figure out this methodology is a little more of a advanced skill And so first you learn the technical stuff all the programs how to draw how to render You know how to use solidworks and then you have to learn the actual industrial Design figuring out how you come up with these solutions. And so this is really about design Process what process do you take? What are the things that you do? Uh in order to come up with your design I didn't really care about this when I was a student but now as a professional now being a year out of school Design process is like crazy crazy crazy important I just kind of go through the process and go ahead and Do it every single time and it gives me a awesome result And so I want to share that with you guys not specifically my process. Uh, we can do that in another future video I'll go through my process I'll show you guys my inspiration folder where I just like pull great ideas pictures from all around the internet And using those as inspiration for my own concepts. And so, uh, that should be a future video So hit that subscribe button and also hit that bell button So you for sure will get notified when I upload my next video What I want to do is go ahead and you know, just jump into a couple of these, uh design consultancies And what they usually have is a list of you know process of how they come up with their design So if you're a customer if you're looking to get your design Figured out and developed you would go to these design consultants and they will literally tell you know help you develop Uh your idea into an actual physical product and so No up front tell you, you know, these are the steps that we'll take. Let's just take a look at it This is going to be an awesome, you know way to figure out design processes and what the actual pros do Let's just jump right into the computer. Let's go All right design lifers, so we're here at rks.rksdesign.com The links should be down below if you want to check it out yourself but this is a design consultancy that was close to cal state long beach, so we were able to Have a field trip out there and they actually have a very very thorough design process and they really Map it out and show it to you guys and it's almost like a part of their uh marketing through their service. So it's kind of cool um, and this is mainly the reason why I want to show you guys this so it can you know, it can really open your eyes to uh, Some of the processes that you can take and maybe add to modify your own process in order to really fine-tune and come up with some awesome sick designs Uh, this is specifically the section that I want to talk to you guys about and this is you know, breaking down their design Process this is going to be the whole process very thorough So, you know the biggest thing I have to say about this is that this is a full thorough design process in order to develop a well Created product right but sometimes in the real world You're not going to have all this time and some of the projects are not that important Sometimes they just need like mouse pad or or you know Just it's just like a different design or something That's really quick that only would take a day or two And so it's rare that you would actually go through a whole industrial design process every single time I'm gonna just read this through i've read it through already and some of the things I understand some of them I don't so take it for what it's worth. So research Conducting desktop global research Curating trends that's important generating research Hypotheses, so a lot of this I feel like I do myself, but Very very quickly and I don't even think about it when i'm doing it I just kind of do it and so it's cool that they really just list it out Like I do look at trends and stuff like that, but I never think that i'm doing that interviewing stakeholders creating stimuli conducting co-creation sessions creating research plan Screening criteria and discussing plans. So this is really initial stuff probably doesn't take too long Maybe the hypothetical concepts is really just spitballing seeing what's possible And then just running with a couple of ideas once you're in the ideation stage. All right, so moving on to step two synthesis Generating insights creating go-to marketing strategies interesting Benchmarking competition that's going to be a huge one. That's one that I do I always look at the competition see what they're doing And why why or not people are talking about them and the pros and cons of each one So, um, that's a very very important one that I do and obviously when i'm going to design mine I'm going to make sure that it looks and works way better Okay, so developing personas maybe that's like figuring out who the client is going to be identifying customer triggers Developing help me statements mapping opportunity zones developing customer experience journey So this is really, you know, like nailing down and and defining what this product is going to be A key attribute so this is going to be a shorter section here identifying category Attractors so What attracts people and this is something that we do at my work is we figure out why people buy certain things What is the main selling feature? And then that's what we add into ours and that's what we you know, try to develop as much as possible defining solution criteria finding key product attractors hero's journey lining hero's journey for key personas defining moments of truth Defining avenues of customer attraction engagement and adoption purchase creating viral demand So that's going to be a big one creating viral demand the big one that I figured out What a lot of business people have been doing nowadays that i've been learning from i'm going to share with you guys Is they just use ads they use facebook ads they use google ads instagram promotions You guys probably see that on instagram where you can just promote By paying a little bit of money and you can get a lot of Eyes onto your content if that's what you want to do. And so you just pay a little bit and it's kind of like Paying for a bigger audience that that might be interested in what you're selling All right, so design is going to be their next one brainstorming in Creative immersion sessions. Okay, so brainstorming in these creative sessions as they call it Uh ideation ideating and conceptualizing cool, so that's probably sketching Uh creating and iterating the concepts. All right, so developing this is the heavy heavy stuff that I personally do Development of wireframes mapping proposed solutions exploring colors materials and finishes. That's cmf guys uh prototyping, okay pa validating of proposed solution developing The brain, uh, excuse me developing the brand developing elevator pitch, okay Next one is execution developing developing the product service integrating partnerships Engineering programming the product. This is really doing the technical stuff the down and dirty stuff You know measurements and and mechanical engineering and and programming and any electronics. This is really, you know Figuring out. How do we do this creating fast fails? Uh iterate iterative testing and prototyping testing of beta versions cycles of design engineering improvements debugging tooling process check and producing and then uh conducting pilot studies Pilot studies how interesting? And ramping up production, so that's pretty cool. So this is all about really just figuring it out How do we do this? How do we make this work? And how do we start making these things empowering the customers? rewarding customers creating heroic Evangelists and generating viral demands. That's about it guys. I hope you learned something from this design process This is really what designers do This is how we come up with and develop the products and these are a lot of the things that we think about So it's super cool This is such a hack to be able to go to these websites check them out and look through their whole process and the steps That they take obviously, there's a lot of details that go within these, you know from the day-to-day and figuring it out themselves But it's cool to just see the steps that they're taking in order to you know Come up with their designs and so we're gonna check out some other ones. I think this is really fun Go ahead if you guys know of any really cool ones link me down in the comments But I got a couple myself for the next couple videos All right guys and check out my last video where I do a review on a bic pen the ultimate Basic basic pen so check that out Uh, if you like this video and you learn something definitely hit that thumbs up button Also leave a comment down below if there's anything else you'd like me to talk about And also let me know how your design life has been going I'd love to hear if you've been working on anything really cool also guys hit that subscribe button so that my videos come right to you guys and don't forget to also hit that bell button because You're maybe maybe not gonna know if I upload the next video But if you actually do hit that little bell button, it's gonna for sure notify you and then also guys share these videos with anybody you Think would benefit from them could be a friend a co-worker or a classmate and i'm sure they will appreciate it Go ahead and check out designlifebrand.com to grab yourself an awesome design life t-shirt And also follow us on instagram hashtag design life brand It's all should be linked down at the bottom All right, guys, my name is jimmy and i'm here to help you with your design life. I'll catch you in the next video peace You