This Ads Strategy is BORING, But It Makes My Agency $150K/month

In this video, I want to break down the four-step ad strategy that makes my agency over $150K every single month. I want to break down why most agency ads fail. I want to break down the creation of your offer for the ads. I want to break down the messaging. I want to break down exactly how to create and script your ads so that they convert strangers into high-ticket clients every single month. And I want to break down exactly how you should launch the ads inside of your ad account. Now, if you don't know who I am, my name is George Clements. I'm the CEO and founder of Paid House Media, which is an agency that does over $2M a year, and The Advertising Co., which is my paid ads consulting company for agencies. So, let's jump into it. Now, most agency ads fail very simply because of three main reasons. The first is simply having a weak offer. Now, you might have heard that before. That might not sound very revolutionary to you, but the thing that you have to understand is that with ads, people are buying the offer. They're not buying you, right? Because when you are selling over YouTube or Instagram or Twitter, people are buying you, right? They're buying your personality. They're buying your experience. They know you, they like you, and they probably trust you. Whereas with ads, you are putting a piece of creative, an ad, in front of a stranger, which is probably going to be 60 to 90 seconds long. And that person has likely never seen you before in a lot of cases. And so, you don't have time to get them to know, like, and trust you in that very short ad. The only thing you have time to do is transmit an offer, which may be interesting to them. And so, that is the first and most important step. And to be honest with you, when I order ad accounts from agencies, I think the biggest thing that causes failure is just having a bad offer, an offer that does not resonate, that does not capture attention, okay? If you're just running ads to a basic Google Ads Management Service, there's nothing there, or like a Facebook Ads Managing Service, right? You want to have something unique. You want to have a unique mechanism. You want to make sure that you solve a specific problem for a specific person in a specific way, okay? And if you can do that, that is going to really be a strong offer. And obviously, you want to have a pretty clear timeframe as well within that. So, that's kind of the formula I follow to make good cold traffic offers, okay? The next thing is bad messaging. You can have a great offer, but if you're not using the language that your customers use, if you're not appealing to their desires in the ad, if you're not appealing to their fears in the ad, if you're not appealing to the circumstances that they find themselves in in that ad, it's just not going to hit, right? You're not going to get good hook rates. You're not going to get 20% plus hook rates, which is what we look for, because people are just not going to stick around past the hook. They're going to scroll right past your ad. And you're certainly not going to get very good retention on the ad to the point where they can actually hear the offer and hear the CTA and then take action, all right? And so, what this is going to lead to is a poor CTR. It means that your ad's kind of bad, right? And then finally, low ad volume, okay? The third kind of mistake I see is you might have good offer, good messaging, but you're just not making enough ad creative to actually feed the machine, feed the algorithm, right? An ad account takes two currencies. It takes money, but it also takes creative. And especially after the Andromeda update, we're seeing that ad accounts need more and more creative. My rule of thumb is per $1,000 a day of ad spend, you're going to need 20 new creatives a month, for example, if you're spending 500 a day, that's 10 new creatives a month. That's kind of the rule that I see. When you are making these mistakes, you're going to get unprofitable ads and you're going to get no calls booked. But if you're experiencing one of those two symptoms, my friend, then you are probably making one of these three mistakes, but it's okay, because in this video, we're going to run through how to fix them. Now, I got the following results with my ads over the 11 months here that you can see in 2025. So, we spent £178,000, again, on own ads for our own agency to sign clients. We made over a million dollars or £776,000, round about that. We actually made much more than this through LTV, right? This is just the straight up cash collection from the ads. And by the way, ads were our only acquisition source in 2025. There was no content, very, very few referrals, no cold email, nothing like that. We obviously had 469 processed payments, 1,413 leads and 848 high-ticket sales calls booked from this in the e-commerce niche. If you were not aware, that is the niche that Paid House operates in, which is a very, very competitive niche. So, if I can make it work in this niche with extremely highly sophisticated people or customers, then I promise you, you can make it work in your niche. So, let's jump into step one, which is creating your offer. Now, with cold traffic, paid ads, as I said, they don't know you, they only respond to the strength of your offer. And if your offer is weak, your ads are not going to convert. So, here are the best two offers that I see that you can run, and they have their own pros and their own cons. Now, I made another video on this channel, which you can go and watch, I really go into detail in terms of the offer. So, you can watch that, the link will be in the description after this one. But the quick ASAP TLDR summary is these are the two offers that I see the most. So, the first offer is some kind of a setup offer. So, this is a very high converting offer, and it's especially good if you have a service that your customer has not experienced before or is not actively doing. So, for example, the offer that we did a lot of those sales calls and revenue from was our Google ads setup offer for e-com brands. Because most e-com brands do not even have Google ads set up yet. They certainly have Facebook ads set up, but they did not have Google ads set up. We initially did a 3K front end, and then we pushed that up 3K for 30 days, and then we pushed that up to 6K for 60 days. And we also experimented with 9K for 90 days. So, we had all kinds of different price points, but the whole idea was they would buy a duration of time. And then on the back of that, we would try and convert a percentage of those setups into retainer clients. So, a recurring retainer client on one of our recurring services, our average retainer on that was 3K a month. And we would typically see about 30 to 33% convert onto a backend service. So, that means that we are actually technically losing two out of three clients because a lot of clients come through for just the setup. And that's just part of the game. Now, the pros of this are it's very easy to sell because the grand narrative is, hey, agencies suck. You don't want to be stuck paying monthly retainers. You can pay us one time. We're going to set this thing up into your business for you so that you own it. And then you're going to fire us. We're going to go away. And the cons though on this are that it's harder to retain people. You've got to basically deal with this backend retention thing, which you don't have to do if you're selling straight into a retainer where this becomes a very important metric in your business, like the percentage of setups that convert onto backend retainers. And if it's not in KPI, it's going to trash your business pretty much because you're making most of the money on the backend really, right? You're not making most of the money on this 369K. You should be making most of the money on a 3K a month retainer for 10 months, which is obviously 30K, right? That's what you want to be making your money on. So, that is the problem. Of course, if you're setting something up, it's hard to retain. And so, what typically we were seeing is actually that people wouldn't always retain on Google Ads Management because we had just set up for them and they actually wanted it in-house. We would actually have to cross-sell another service. So, we sold multiple services, for example, email marketing. In this 30, 60, 90-day period, we would basically audit their email marketing and then cross-sell another service. So, that's the setup offer. The other offer that you've got is basically just running straight to a retainer with some kind of guarantee, like risk reversal or some kind of very unique mechanism or something to basically spice up what you're doing here. Actually, just to be clear, there's no backend frontend. It's really just running straight into a 3K a month, 4K a month retainer. The only thing I would say here is it's still better to sell durations of time. So, for example, quarterly, this was a big thing that we tested as well. When we were running this offer, we would basically test quarterly pricing. So, instead of 3,000 a month, we would do 9,000 but we would discount it. So, for example, instead of 9,000, 3,000 for three months, it would be like 8,000 for three months. So, they get a discount. That was huge and that is absolutely what you should do here. You should always prioritize the biggest day one AOV, as much upfront cash collection as you can because that's going to allow you to reinvest a percentage of those profits back into ads rather than, for example, having a 3K CAC and then collecting month one of a 3K retainer. You're basically just breaking even on that. So, we really do not want to do that. We really don't even want to pitch it as a 3K month retainer. We want to pitch it as 8K for three months. So, pros of this is it's easier to get great LTV because there's no, oh, what percentage of setups or what percentage of trials or what percentage of pilots convert onto my back-end offer. It's just straight into the back-end offer. The cons are obviously that it's harder to sell because people are going to be more open to purchasing a one-time thing than a recurring thing or something that they know is recurring. So, those are just the pros and the cons of those two offers that I kind of see crushing the market. There's different versions of these, right? For example, what works really well that I see is, and a lot of people are kind of pivoting towards right now, is selling long durations, like six months for like 30K. And so, if you PIF, you basically pay off the six months for 30K, you get six months of service and the company gets $30,000 upfront. You get $30,000 upfront, which is huge. Or you have different ways of breaking it up. So, you have like a four-pay, a six-pay, even a 12-pay or a two-pay, and there's different varying discounts. Obviously, a 12-pay, you might charge like 6K a month. So, what's that? 36K? I think my maths is wrong on that, or maybe a bit more. You know what I mean? If you PIF, bigger discount. If you don't PIF, no discount, that kind of thing. So, that's something I see work really well. Again, the theme here is just maximizing day one AOV, all right? So, again, jumping into this, before you launch any ads, launch an offer, you need to identify your target market. So, your niche and your revenue range. This is really important because when you come to build your type form, which is the qualifying form on your landing page, which I'll cover in a different video, you need to be very clear on who you are blocking from booking a call and who you are pushing and obviously want to book a call, right? And it goes even deeper than that. Once you get to a certain scale, you then want to basically tier or grade or score your leads. So, basically, 50 to 100K a month might be your lowest tier. So, tier three. 100 to 200 might be tier two. And you just know that anyone over 200K a month is just the best client they're almost always going to pay. So, that's tier one. And then eventually, you want to have different levels of sales reps on each of these tiers and different processes for each of these tiers, et cetera, et cetera. Same thing with niche, obviously. I would always recommend that you start with one niche and then expand and then go a bit broader, okay? Ads do work very well. Arguably, they work better if your offer is broader and can appeal to a broad amount of niches because obviously, the less amount of people that there are, the more expensive your cost per call and your CAC, the more people there are. Typically, the cheaper the cost per call you're going to get. Not necessarily cheaper CAC because then your sales process is going to get complicated because you're selling to different people, but just keep that in mind. So, core offer, obviously, what they're buying. We've been over that. The deliverables, okay, so I really recommend just stacking, getting a list of every single deliverable that you're going to offer. You can go over that in brief in the ad. You're going to very much want to go through that in the VSL and obviously, on the call as well. So, hey, I'm going to build out your VSL email sequences or I'm going to build out your email flows, email campaigns, blah, blah, blah, blah, blah, blah, blah, blah. So, you just stack the value, okay? The investment, obviously, you want to cover it. You want to get your pricing structure in place. The outcomes, very important. So, what are the measurable outcomes they should expect? 30% of their revenue comes from email marketing or they're going to get a million views on social media or they are going to scale their brand to a million a month, right? What you want to do is oftentimes sell the outcome, not always sell the service or the mechanism. Think about the percentage of people in a pie chart. For example, think about the percentage of lawyers that want to buy Google ads. That's going to be a pretty small part of the pie, right? People who are just specifically in market for a Google ads agency. But think about the amount of lawyers that want to get more cases, right? That's a much bigger part of the pie. It's probably all of the pie, realistically. And so, when you switch to selling the outcome, you basically talk to more people. So, don't put too much emphasis on the service, put more emphasis on the outcome. And obviously, qualification, as we said, we want to make sure we know who this is not for very specifically, so that we can repel those people by not mentioning them in the ad, in the VSL, not appealing to them on the landing page, and of course, finally, in the application for not allowing them to book. So, that is step one. Now, step two is creating your messaging, okay? So, stay with me here. Sounds boring, but it's super important, all right? So, defining your ICP, okay? What demographic they're in, what psychographic, what firmographics. Basically, very simply, firmographics is things like revenue range, as we've said. Psychographics is how sophisticated are they. So, this is super important. If you're selling to a highly sophisticated buyer, you want to do a couple of things differently. You want to use very highly sophisticated language in the ads. You may also find that very direct offer ads, very direct response ads don't work so well. So, you have to go a little bit less aggressive with your selling. You might need to run a lead magnet funnel. You might need to run a low-ticket product funnel, potentially. That is what I see. Whereas, obviously, less sophisticated buyers, they're going to be more susceptible to direct response in-your-face marketing. So, sophistication level, and obviously, as I said, language is an important one as well. So, for example, if you're advertising to e-com brands, you want to be talking about CPA, AOV, CAC, LTV. Whereas, if you're advertising to insurance agents, you want to be talking about IUL. I don't know anything about insurance, but IUL, and AP, and all these different terminologies. Completely different sounding ad, and language, and planning page, and everything like that. It's completely different. That's so important. It's almost more important than adding case studies and proof into your ad. Using the high-level language informs the person watching that you know your stuff. And then finally, demographics. So, look at your last 10 customers. Are they men, women? How old are they? This is super important. I'm going to get to this when we're creating the ad. But you actually want to hard exclude people based on your existing customers. So, if your existing customers are just men, do not be advertising to women. It's going to be a waste of money. Okay. Next, we want to create our propaganda. So, what is really the central message of what we are saying? So, for example, a piece of propaganda for someone selling an agency course or something like that is, hey, every problem in your agency ties back to not having a predictable lead generation system. That is it. So, if your team is bad, well, if you had more leads, if you had more clients, you'd be able to afford better team members. If you're not driving a Lamborghini, hey, get more leads. All of those things can tie back to this. And then finally, step 2.3, which is let's basically break out problems, circumstances, and outcomes. Okay. So, what you want to do is I like to start with problems. So, take everything that we've just written down and found out and clarified about our niche and then start listing problems. So, again, e-com brands for my Google ad setup offer. They had rising CPA and falling ROAS. Their ads were working, but not scalable. They were over-reliant on meta, wasted ad spend, blah, blah, blah, blah, blah. Right. Then what you do is you reverse those problems. Okay. So, the outcomes that they want is ad spend is efficient, diversified and low risk marketing, ad spend is scaling, revenue is scaling. And then in the middle, you can kind of create circumstances. So, circumstances are not necessarily good or bad. They can be either. It's just like the situations that they find themselves in. So, revenue is flatlined. Kind of sounds like a problem, but it's more like a circumstance really, or they are unable to make a second channel work. That's very much a circumstance. So, basically, you want to create a list of all of those three things. And these are going to be the raw materials where you extract your ad angles, where you extract your VSL angles, where you extract everything basically. And ideally one of these angles is going to be your next winning ad. Okay. That's going to allow you to scale your agency. So, super important that you spend time there. Now, step three is creating and scripting the ads. So, we want to basically take from that list, eight to 10 problem-based angles, eight to 10 circumstance-based angles, seven to nine outcome-based angles. And then basically we want to get scripting. So, firstly, we start with the hook, right? Every ad consists of a hook, a body and a CTA. So, within the hook, we use the ABC framework. So, firstly, audience, right? Who is this for? So, if you're a coach at 20K a month, for example, that's who you're calling out. If you're a coach struggling to get leads, if you're a coach who wants more leads, really call out who you are advertising to. You can go broad. You can just say, hey, if you're a business owner at 20K a month, that's still an audience. Or hey, if you're a mom who wants to lose weight, that's your audience. You want to basically just call out who you want to actually watch the rest of the ad and then kind of repel anyone who is not that. So, for example, if I'm a plumber, I am not going to watch an ad, which starts with if you're a coach at 20K a month. And by the way, this is super important because when you're using broad targeting, which we do in our ads, Meta is going to target based on who interacts with your ad. If plumbers are watching your ad past the hook, it's going to serve to more plumbers, which is a bad thing because we want coaches, all right? So, we really want to call people out. Then the benefit, well, the benefit can be substituted with the circumstance or problem, whatever we're using from our previous list. But this is like the meat and potatoes of the hook. If you're a coach doing 20K a month, audience, then I will show you how to book 20 to 30K calls a month benefit, or then I will show you how to stop over-relying on organic social media. That's kind of a problem that they face, et cetera, et cetera. And then curiosity is kind of like, so for example, they're putting it all together. If you're a coach doing over 20K a month, I will show you how to book 20 to 30 calls a month with XYZ mechanism. So, stick around and watch the rest of this ad. You want to add an extra bit onto the end of the hook that really just engages their curiosity. So, my winning hook, my agency went something like this. E-com brand owners, right? That's the audience. What if you could get a 4X ROAS? So, 4X ROAS being the outcome. It was 4X ROAS on cold traffic as well, by the way, because this is really language that E-com brand owners use. Cold traffic, that's something that they prioritize. They want new customers, not returning customers. So, that was the benefit. And then the curiosity was without using or touching meta ads. All right? And that's the curiosity because every E-com brand owner is pretty much fully focused on meta ads. So, the idea of, oh, hey, I can get 4X ROAS on cold traffic without using meta ads. That's great. My meta ads suck, or my meta ads are really unscalable. I want to hear what this guy has to say. And so, that led to very high hook rates and that led to very good engagement on the ads. And then this ultimately led to a 2% plus CTR, which is a really solid benchmark metric of what we want to be seeing, what makes a good ad. So, then when we jump into the body of the ad, there's a bunch of different bodies we can use. These are some I see work really well. You kind of want to do a mix. You kind of want to do like 30% direct, 30% kind of a mix of any of these. And then you might want to just do 10%, which is completely wildcard. So, 30%, 30%, 10%, 10% just very wildcard ads that break all the rules, that are very different, like you holding your phone, taking a selfie on the street, and just yapping. Shit like that actually works really well. Mainly, in my experience, it's just been the direct body offers that work really well. Now, keep in mind, if we think about the funnel that we're advertising to, direct body offers or direct offers, to be clear, that's really only going to appeal to this part of the funnel. So, what I would recommend is that focus on this to get to your first 1,000, 2,000, maybe even $3,000 a day of spend, because these kinds of ads, these kinds of bodies are appealing to people who are in market. They are very bottom of funnel. They are ready to buy. They are basically in the market for what you are selling. And so, this direct offer to a very direct book a call funnel is going to work. They're going to book a call. They're going to convert. So, this whole notion of 5% or 3% or whatever the market is already ready to buy. However, this is only going to scale too far. And the thing is, when you are unable to scale past this, the problem is almost always because you are too focused down on the bottom of funnel and we want to expand up the funnel. So, we want to go with slightly less direct angles. We want to go with maybe grand narrative angles. So, this grand narrative that a lot of the market is experiencing or understanding, or we want to go with authority, where we're leading with big names that your market recognizes. And this is going to allow you to go up the funnel. And sometimes this is best paired with a less direct funnel, like a lead magnet funnel, a low ticket product funnel, et cetera. And that allows you to access basically more of all of this market. And of course, if you can do that, then you are going to have more people to sell to, more customers equals more money. Simple. So, just to go through this, the direct body. So, for example, give the offer, right? We've just said the hook, e-com brands, what if you could get a 4X ROAS on cold traffic without touching meta ads? That's the hook cut into the body. So, here's my offer to you. I'm going to set up your Google ads account so that you never have to touch meta ads again. So, that's jumping into the second line here, so that you can never touch meta ads again and scale to a million a month. That's the quantifiable outcome or so that you can also diversify your marketing so that you can also save money on meta ads, whatever, whatever. There's kind of an optional belief breaking thing here. I would then go into most e-com brands think that Google ads is just for bottom of funnel branded traffic. This couldn't be further from the truth. And then I jumped into the mechanism. Basically, we will set up your campaign, set up your current version tracking, set up your landing page, all that stuff. We did exactly this for XYZ client. We scaled them to a hundred K a month and they were able to cut their meta spend in half. Massive, massive outcome that they want. I kind of tend to skip this line here. You can kind of add a little bit more. And then I go basically into a bit of objection handling. So, I might say, look, this isn't just an agency offer. This is a one-time payment. If I'm selling a setup offer or look, this isn't just an agency engagement. We actually guarantee results. If I'm selling a retainer offer, you know, really decreasing the objections they might have to booking a call. And then you would want to go to a CTA. You would so basically say, so if you are an e-com brand owner doing over 30 K a month that wants to get off meta and scale to a million a month with a diversified channel, then go ahead and click the link below, watch the video on the next page and book a call with me. I'll see you over there. And we really want the ad to be between 60 and 90 seconds long after it's been edited. So, I actually tend to make my ads pretty short on the 60 second side, but there's no kind of hard and fast rule there. So, that is body. And then obviously the CTA, as I've been through 99% of the time, you want to use something super simple like this. So, if you're finally ready to get off the meta ads hamster wheel and start scaling with Google ads and you want XYZ, then click the learn more button below, watch the video on the next page and book a free call to me, call with me. And you can also explain what happens on the call. On this call, we're going to go deep into your brand strategy and show you exactly how we would apply our system to you. Something like that. All right. So, that is ad scripting and writing the ad. And finally, step four, launching the ads. So, how do you actually launch the ads once you have filmed them and you have them edited? By the way, just quickly, if you need any help with scripting the ads, editing the ads, dialing in the offer with the right unit economics, pricing on cold traffic, there's a link in the description to book a one-on-one call with me and I will show you exactly how I would apply all of this to your agency. Okay. So, go ahead and click that link. Can't do many of these one-to-one calls at the moment. So, grab one while there's still availability. All right. So, jumping into creating the campaign. All right. We want to go ahead and create a new campaign in the ads manager. If you haven't created an ads manager, go to business.facebook.com. You can create one through your Facebook profile. It's pretty easy. Again, if you're having any trouble, just book a call and we can help you out. Now, selecting lead as the objective is super important. And then you basically want to just give a clear name leads off a date. The only thing you're doing at the campaign level was choosing whether you want to use a CBO or an ABO. I highly recommend you use ABOs. This is a whole nother video topic in itself, but very simply, ABOs are better for testing. Okay. Because you can control the budget at the ad set level. So, you can force spend on each different ad set. And of course, in each different ad set, there's a different test going on. So, it might be a creative test. It might be a geographic test. It might be an audience test. It might be a landing page test. With CBO, Meta's just going to spend on whichever ad set it wants. With ABO, you're forcing it to spend so that you can get results. All right. CBO is more for when you really have things dialed in and you just want to scale as efficiently as possible. So, 4.2, we basically want to go through. We want to choose website. We want to choose a maximum number of conversions. We want to choose our conversion event. This should be schedule. Okay. Not lead. Schedule. We are optimizing for scheduled meetings booked. Not people who give us their lead information, by the way. We only ever want to optimize for meetings booked. This whole BS of like, oh, you need to get 50 conversions for the pixel to warm up. Complete BS. Shut up. Don't listen to anyone who says that. Optimize for meetings booked. Okay. Don't touch anything like cost per result or anything like that. You need data, tons and tons of data to be able to do that. I still don't even use it to this day. Dynamic creative, to be honest with you, it's super optional. You can use it or you can not use it. I see people who get great results with either. If you don't know what it is, it's basically just technically a more efficient way to test your creatives because it will match it with different primary texts and descriptions and stuff like that. But honestly, it's really just not be all or end all. I personally use unique ads right now. So, audience selection. Okay. Common mistakes. You're targeting an audience that's just too small. That's like under like 10,000 businesses. That's just not going to work. You need to broaden out your audience. You are targeting too narrow. So, you're not using broad targeting, which is what we want to do here. So, we're not using in-market segments, demographics, anything like that. We are going broad. Okay. And I'll show you what that looks like in a minute. And yeah, if you're just too restricted, you're just going to have massive CPMs and low conversion volume. So, with broad, we are delivering faster. It costs less. We're exiting learning sooner and we are just reaching more people who can buy our product. So, when we are creating this audience, what we want to go ahead and do is a couple of things. So, we want to make sure that audience definition stays broad over here. We want to make sure we have multiple millions of people in our audience. We want to select our country. Now, be very clear. Meta is trying to F you throughout this entire process. It is trying to extract more money out of your wallet. So, there's a couple of things we want to do. We want to click further limit the reach of your ads. It's going to complain and hassle you for doing this, but it's exactly what you want to do because we only want to be spending on people that are 25 to 55-year-old. With B2B, if you're targeting other businesses, this is the age range that you're going to play in. You don't want to be spending money on 18-year-olds. Nine times out of 10, they do not have enough money. You don't want to be spending on 65-year-olds. They're not going to piff on a high-ticket sales call. Sorry, my granddad is 65-plus. I could not imagine him on a sales call. All right, we want to obviously select our location, as I said there as well. We may want to specifically target men or women. And then, furthermore, placement and devices, super important. Scroll down a little bit further. You're going to be able to change your placements. Turn off everything except Meta and Instagram. Turn off audience network. Turn off threads. Turn off messenger. We just want Meta and Instagram. And turn off the bit where it says, oh, 5% of your spend can be distributed onto these platforms for better performance. Shut up, Meta. Go away. Finally, we get to the ad level. So we want to name the ad clearly. So for example, I do it where I launch my creative in batches. So batch one, batch two, batch three. And then I do 301, 302, 303, which is the ad in the batch. And then that's just going to allow you to be like, oh, 302 is a winner. And you know exactly where that is and what that is. So ad format, manual upload, single video. Nothing crazy here. We're going to upload the video file. We're going to add the final URL. And then when we come into ad copy, we want to add a primary text. Now, to be clear, in my opinion, text, primary text, things like that, it's not that important. The actual ad creative is the most important part. So I would add, honestly, two to three primary texts, headlines, and descriptions. Something like this. Primary text is typically going to be longer. It's also the first thing that you see. So the headline is actually not the first thing you see. It's the top bit of the primary text, as you can see here. OK, so you want to make sure a big desire or a big problem is the center point of the primary text. And then you want to go into headlines, descriptions. OK, headlines should be pretty short. Descriptions should also be relatively short as well. OK, I'm not going to go into this in too much detail. It's the ad creative and the scripting is the most important part. So if you have done all of that correctly, you have now launched some banger ads. OK, and this strategy should allow you to sign five, 10, maybe even more, up to 20 clients, which is exactly what we did in our best month, 20 new clients in a single month. OK, now that is everything. If you want any help with anything in this procedure or anything after this procedure, such as, hey, I'm at $1,000 a day, how do I hire and train a sales team to manage all these calls? Or before that, how do I craft an offer that can actually get me to $1,000, $2,000 a day and spend? Book a call down in the description. You don't have to. It's totally up to you. You can just get free value from these videos. Totally cool with that. But if you actually want my one-on-one help guiding you through this process, again, this is the most efficient way to scale an agency in 2026. And you can go ahead and book a call. If not, I'll see you in the next video. Like and subscribe. Peace.