Corbin Brown joins me to break down the system he used to spot, build, and launch Thumbio — an AI app gaining real traction — and how the same framework applies to building AI apps and SaaS products today. We cover AI-powered idea selection, rapid MVP development with vibe coding and agentic development tools, SaaS validation, and go-to-market strategy—plus how to engineer distribution, content-led growth, and product-market fit so launches don’t fail after you ship.
⏱️ Timestamps: 00:00 - What We're Covering 03:05 - The shift that made solo builders viable 04:57 - How to spot ideas that only work right now 06:50 - Choosing small, focused problems that win 12:10 - Validating ideas before you overbuild 21:45 - Launching with distribution (not hope) 24:04 - Why most apps die after Ship Day
These days, everyone seems to know how to vibe code, but very few people know how to spot
viral app ideas to use these vibe coding skills on. And an even smaller percentage of people know
how to actually market and gain traction for the apps that they build. So today,
I wanted to bring on Corbyn Brown, one of the leading experts in using these kinds of tools
to build applications. And recently, he's been able to spot his own opportunity and build an
app around it called Thumbio, which is getting a lot of traction right now. And in this video,
he's going to be breaking down the entire process of how to spot ideas, how to build a great product,
and how to execute and actually market those ideas. So this is a great pod for anyone looking
to build businesses around software, building SaaS platforms moving into 2026. So I hope you
guys enjoy. All right, guys, we're here with Corbyn today. I'm excited to jump into this.
Been a longtime fan of what he's been cooking up here on YouTube for many years now. And it's great
to finally have him on the channel to be able to run through how to come up with and, well, find
viral app ideas to be able to kind of vibe code and build, as there's such an exploding marketplace
right now for people and really conversion of ideas into software that's becoming more and more
accessible to complete beginners. So Corbyn, one of the leading experts on YouTube here regarding
this topic, and he's going to give us a masterclass on how to spot these ideas, giving us an example
of what he's been working on, and show you guys how you can do this as a complete beginner. So
Corbyn, mate, it's great to meet you and look forward to it. Yeah, it's nice meeting you as
well, Liam. And I wanted to start this video off with something that everyone should know in the
audience right now. It quite literally doesn't matter your background, your experience, or
anything when it comes to the concept of coding anymore, because vibe coding and this concept of
the ability to use human language to make real applications, this isn't a joke. And the issue
in the industry right now is that you see a lot of pushback on this. And that's due to the fact
that a lot of people that are software engineers that might be working for Google or Meta,
that may have the stance of like, yeah, vibe coding, you can do it, but it's not real.
Of course, they're going to think it's not real, you can't do it. It's because of the way that
they approach labor, right? They're already in a team management software where they are told to
do X, Y, Z. What I can tell you from my experience, from coding since I was 12, you can 100% code an
app with just human language. That's one of those things like the future is already here. It's just
not evenly distributed. And this is a classic one. You look at even kind of the cutting edge of how
certain developers who are thinking more ahead, they're willing to sort of drop their ego and
drop their old patterns and ways that they've learned how to do it. And gone, well, like,
at the end of the day, these models are better than humans at a lot of the work.
And it's just a case of like how you can structure the workflows to get the most out of it. And I've
been diving extremely deep on my own use of code within kind of an agentic engineer workflow. And
there's levels to the game. And if you do it right, it seriously isn't just some like little
vibe coding thing. It's proper like agentic engineering.
100%. And I think a big part of that is that this assumption was maybe correct a year ago,
two years ago. Like if you said this assumption like AI coding is fake or the AI code is trash,
you're 100% correct in 2023, 2024, not anymore. And there was a huge flip that happened in the
last two months, whether that's Opus 4.5, whether that's Gemini 3. I think the one that really sent
it home for me to be like, oh, this is different because of my experience of building software in
the past and how long I knew a piece of labor usually would take was the ability for multi
parallel agent workflow, where I was able to send off one agent to work on the homepage,
one agent to work on the signup page, one agent to work on authentication.
Like you can do this all in parallel, which was only possible two months ago.
The market's sleeping on it. And that's why creating a viral app idea now is so time pertinent
because by the time it becomes mainstream and people actually realize that anyone can code,
it's going to be like trying to enter Amazon FBA now. The golden years, the years of low-hanging
fruit was like 2014, 2015. It's 2025. So let's move to the next golden fruit.
Yep. I understand. I think part of this is that if the engineering becomes so easy and we walk
them through this, I'd like to also quiz you at the end of the marketing side of things.
So let's jump into it. And I mean, the parallel stuff, I haven't been able to get parallel stuff.
I've been literally wracking my brain as to how to get multiple agents spun up,
working on the same code base without it completely messing it up.
It is so much fun once you really know it, Liam. Trust me. I literally sat down and it
launched like October 25th, 2025. And Cursor 2 is when it first was really good. They had a little
bit of codex, whatever, where the cloud processing was too slow. Once you got able to do it in your
local computer, it was just one of the most eye-opening experiences that I've ever went
through personally. And that was because I ran a team of junior developers in my other software
company. And I would give them a task like change the nav bar. They would take two weeks to give me
that task and I would have to iterate back and forth to get the code correct. Multi-parallel
agent workflow. And that's not a joke. That's not a buzzword. That's not jargon. Look it up. Trust me.
It's new. Genuinely finished that same task in two hours. It's just next level stuff, y'all.
All right. That's what you're learning today, guys. So maybe not to that extent,
but you'll get there. You'll start on the road to get there. So let's pull it up, bro.
Okay. So we're basically in a position right now where the barrier of entry to create an
application, it used to be a huge knowledge deficit, but in reality, it's just understanding
developer fundamentals 101. If you genuinely just know essentially like what is a div?
What is a header? What does H1 mean? What does H3 mean? Like this might sound like alien language
to you right now, but if you know what it is at a developer fundamental level, you'll be able to
execute real applications. And today with me and Liam, I want to talk about how to find ideas.
And this, you can kind of see with this little graph, a little nice little design here. It goes
big, a little smaller, and then a little smaller because, okay, some of y'all are going to really
argue in the comments right here like, Corbin, I think the most important is marketing, but first
off, can you even build an application? So how do you find your idea? I think the best way to find
your idea is yes, you can source information on YouTube videos. Yes, you can source information
on X or Reddit. This is good areas to like get information, but lean into your strength.
What have you been doing for the last five years of your life? If you've been a web developer,
you need to make a software for web development. Why am I making this software called Thumbio here
that makes YouTube thumbnails? Because I've been doing YouTube for the last three years.
So I think you should lean into your experiences here.
Yeah, 100%. I mean, silly for people to like be going outside of their own area of expertise when
they probably got a ton of things that they can solve. So I see it more so as a mental muscle,
and I've talked about this in some of my recent videos as well. It's a change in the way of
thinking when you run into problems or opportunities or just like anything really in your life and you
start to think like, okay, I actually have a skill set that could allow me to execute on
something here. I could come up with my own tool either to solve my own problem, or you can spin
it out into something else. And it's just a different way of thinking that I think is really,
it's one of my predictions that I put in my videos recently, that next year the people who can have
that full shift into realizing that they have the power to solve their own problems with software.
And just starting on that learning curve of being willing to go in and feel stupid for a bit,
solving small things and just watching videos like this to get some extra tips and tricks.
It really is something that is accessible to everyone though.
A hundred percent. And I kind of want to take a step back with the idea itself,
because one mistake I made early when creating software is that, I mean, think about it, y'all.
I think everyone's seen the movie like The Social Network. You kind of jump into it like,
I'm going to create the next Facebook. Take a step back. Unless you're a massive team that
has a gazillion budget, if you're a small team, like you and maybe one other friend or a developer,
you need to solve a very specific problem in a very specific niche.
When I approach the concept of Thumbio, I'm just doing YouTube and I'm just doing thumbnails.
Am I going to try to kill Photoshop and do an entire design software?
No. Because if you're approaching this with, I actually want to make a successful product.
I don't want you to approach this with like, I'm going to create the next Facebook. That
can happen in the future. But I think in reality, you need to laser in. And then by niching down,
you now can really laser it in onto your specific target demographic that you care about.
When I do marketing, I do paid ads on Thumbio here. I know who my target demographic is. It's
either content creators like me and Liam here, or it's going to be YouTube thumbnail editors.
So it makes the process of sourcing users extremely easy. Therefore, whatever your
ideas or what you can think of, it should really lean in on your past experience.
One idea that's absolutely beautiful to me is a FinTech or the ability to
lean into the idea of banking and software. But because of the fact that I don't have
banking experience, I leaned in personally with building out Thumbio to YouTube creation,
YouTube content, and specifically thumbnails, because I have three years of experience of
creating thumbnails constantly. So how do you find a viral idea? You solve a real pain point.
And a real pain point that I personally had was one sourcing really good thumbnail editors
and the latency associated with that. And then also the time associated making a Photoshop.
Yeah, a hundred percent. I mean, the thumbnail talent pool, I don't know what it is.
And then, yeah, like you said, the freaking delays and the latency on getting any designs back and
revisions and stuff, it is a great use case. And it's a key thing to watch really when you're
looking for ideas is that I call them step changes. When you have these new models that
like really, well, it's not like I invented the freaking term step change, but I call them
fertile planes, actually. Like when a model performance jumps up significantly, like we
had with, say, Sora 2 and VO3, and also with like Nanobanana Pro and these sort of things,
even Chachibity, like the, I think it was 4.0 image gen. And I was like, whoa,
this is a big step forward. When the models jump up in ability and they open up a ton of
new use cases, there's this like fertile plane for new innovations on it. And so in your case,
they were already like these thumbnail generation apps, but they were having to
get the multiple steps and be really complicated. And now in your case, you can use the strength of
these models and better prompting and get a really good outcome for your users. So definitely around
the launch of new models and improvements on certain major categories like video or image,
there are big opportunities to find things and apply like your own problems that you encounter
in a day-to-day or that you have some sort of knowledge to by using the latest models, basically.
A hundred percent. And like two major things on that. The first one is we can watch it live right
now because you can get like an understanding of practicality, what that even meant. But on top of
that, what he just said right there is extremely valuable. The model switching is one of the first
times we've seen really a software for our ability to easily upgrade our entire software platform
with one line of code. Gemini 2.5 image, Gemini 3 pro banana. I know it sounds crazy. The three is
way more powerful. And what you'll notice is that now it allows me to do things like simply not go
to my asset library. They go to the template library here, do a one-click feature like this
AB testing. I take the YouTuber's thumbnail and in one click leverage this new model,
nano banana pro to actually make a real thumbnail. That's good enough for a variation.
This is different. This is new. And that goes with the idea of leaning of your experience,
but Liam, you bring up a really good point, which is the other idea of timing.
And this idea of fertile ground is extremely important. I call it like, it's kind of like
spawn camping. I made a video a while back and it's essentially spawn trapping the businesses
as they come. So if you just wait around for like a big new model release like this,
you can literally just camp the spawn of like where these ideas are going to pop up. It's like,
there you go. And then that's it. And then within 30 seconds, I mean, this would have taken
an hour, at least with the old way. And then you have to communicate back and forth. And we already,
we already went over like finding your thumbnail editor and everything like that.
But yeah, spawn camping is on point because I knew banana. So I guess another good suggestion
and tip here, and I can give it, I can give you this thumbnail after Liam, if you want
a really good tip here is it is actually kind of important to maybe be a little active on X or
understand what's coming new in tech. If you genuinely want to make a new app,
I knew 30 days before nano banana three, I should have bought option calls and Google,
honestly, I messed up there, but I knew 30 days before nano banana three came out,
then it was coming out. So I was building this and I was building a playlist to show you how
to build it because I knew by the time the playlist launched three would be out and we
could do really cool AB tests like we just saw there. And Liam, I let one more cook right here
for you. So you can see this version for C for clickbait. These ones are, to be honest, I could
be using a bit more clickbait in my thumbnails, but that's what I'm saying. You need to throw
some more money in there. I need to see some big eyes like popping. The idea is timing experience
and knowing what is like being an early, like you could have the most, you got the best product in
the world. You could build the best social media platform ever. You're too late. I'm sorry. Don't
do it. Your time to shine was like 2009, 2010 Snapchat, Instagram. Yeah, we're having fun.
You don't build products in industries that were like the last 10 years. You could build
us your canary in the coal mine is not only the ability for like a good idea is ask yourself,
could I have done this idea two years ago, a year ago? If the answer is yes, you should probably
pivot. What I just showed here could not have been done a year ago, only a month ago.
I'm actually running AB tests right now. I'm doing a really funny study. Actually,
I'll do it on your thumbnail right now. I'm doing a study where I'm switching the gender
where nothing else changes in the thumbnail other than the gender. I am finding some interesting
results. For some reason, they seem to click more when there is a woman on the thumbnail.
I'm not too sure why, but we're still doing the study.
We ran some tests literally on just left to right positioning. If your face is on the left,
you literally get a 10 to 20% increase in click-through rate if your face is on the left
rather than the right. Do you think it's because of the time? What do you think that is?
Our eyes and brain are trained to pick up faces and eyes. We read from left to right. When you
start reading from right to left, we get attracted to the left and then it reads across to the right.
Do you think in Arabic countries, that would be the opposite because they read right to left then?
Possibly. That would be very interesting to see.
I'm actually going to take that tip of yours. I'm going to put all myself on the left now.
I think for me, the three pillars and what we'll go over as we keep going here is going to be how
to find ideas, what is a good product, and how to execute. The ideas one, I don't want you to
get stuck on this step. Yes, of course. What's a new thing, Corbin? This image generating software,
how has no one created a good ad marketing? I run Facebook ads. Leverage the tech to make
a software like this but for Facebook ads, for Instagram ads, for visual ads. You can easily
create that. Don't get too harped on having the best idea. Just start building because what you
need to understand is that fundamentally, it's just the inertia of building and not getting
stuck in too much of the planning phase, I would say. What do you say about the concerns around,
okay, but this is going to get absorbed into other platforms or if this is so easy to do,
then other people are going to do it. Is it all come down to, say in your case, it's like the
scaffolding or the wrapper around it and it's the quality of life and ease of use like, oh,
this is an actual built-in A-B testing feature. This has a click rate of fire feature. So it's
like the quality of life things where you have slotted in things that are specific to the
workflow of the user. So it's like understanding the user and providing features on top of these
models that are unique to or specific to what they really want out of it. I would say, yeah,
it's two things. The first thing, what you kind of talked about there where it's like,
in reality, Google tries to compete with me. By then, I'm already 10 steps ahead. If this
actually becomes a million dollar product and I'm seeing a lot of growth in it very fast,
why wouldn't I compete with Photoshop? I think the idea that people need to understand though
is that you need to prove to yourself you need a $10,000 in a month. Forget everything else.
Forget adding another feature. You need to build a product that actually works and this actually
works and you need to get to $10,000 a month. And then when you have that conceptual thought
of like, well, Corbyn, something like this, of course, YouTube's going to do this. And maybe
they will, but it's a bureaucracy. They're slow. A lot of developers, conflicting mindsets. It
takes years to push out software updates like this on a platform like YouTube because of the
amount of layers it has to go through before execution. Second part of that is I just don't
even think in life you should ever have that kind of mentality. I've seen it a lot too as well,
Liam, where it's just like, oh, why? Who cares? Why would I start? Yeah. Why would I start?
Because Google's going to do it or Microsoft's going to do it. Could make a ---- ton of money
in like the 12, 20 years in between that. Yeah. Like, uh, how do you think these stories of
multi-millionaires that just built a software product in their garage happened? It's because
they were first movers. And then guess what? Thumbio, I mean, quote this, Thumbio gets bought
out by Adobe. Adobe's like, well, they have the market. They have the users. They have the
branding. Buy them. We're too lazy to build out the info ourselves. So I think that's the kind
of mindset you got to go in with. Yeah, exactly. I mean, you could, you could say like,
chart things out and everything's going to be out-competed by, you know, like a bigger company
or someone else is probably starting the idea, starting the same business at the same time as
you. There's definitely going to be other AI Thumbnail Generators that are built around this
cluster, but there is an enormous market. It's not like any given startup is going to be able
to completely soak up the whole market. So you can always carve out, like carving out 10K per month
in revenue is a completely feasible thing for anyone to do really, if you're persistent and
if you can iterate on the product well. A hundred percent. And I want people to
break that ceiling of, I want to make 10K a month. I want to make a hundred K a month.
You have to understand there is a lot of money in this world and carving out 10,000 USD for
a thumbnail market that is, if not multi-million, if not multi-billion, don't quote me on the
billion part because I'm not too sure, but trust me, look up on Fiverr, look up on X,
look up on YouTube. If you're a YouTuber, you already know what I'm talking about. You get
emails like crazy from the editors. Trust me, there's enough for 10K. Now that now talking
about your product. Yeah. Don't set ceilings because there's a lot more money in this world
than you think there is. If you're a business owner who's interested in what generative AI can
do for your business, you can get in touch with me and my team at Morningstar AI in one of the
links in the description below. And we can start your entire AI transformation process going all
the way from the education and training of your staff to the identification of the best AI use
cases for your company, all the way through to development and beyond. We have worked with some
of the world's biggest sports teams and also publicly traded companies. So rest assured you
are in good hands. Okay. So what is a good product? What's next? So what makes a good product?
A couple of things. The first thing, and I'm speaking in the way of like, I'm coming from
the perspective that you're either a individual or a small team. The processes and steps you
approach a good product when you're a multi-billion dollar company is going to be different or you
have funding. What makes a good product is that you need to solve one issue and one issue really
well. And an example of this, if I come to my homepage, I'm not saying here the new AI design
tool, look at it. It's just saying, create thumbnails, I get clicks. That's it. So what
makes a good product is that the user needs to know exactly what they get right when they land
on your landing page. They know it's thumbnails, they know it's clicks. Now, other ways you can
improve on this that were originally ambiguous on my platform were like, what's a hay bale?
Who cares? How many thumbnails do I get? You need to lean into clarity and providing value as fast
as possible. So I'll give you a very rocket solid example of this. Right now, my platform, I know my
conversion rate is that after 10 clicks, someone will convert to actually paying me. I know it's
10 clicks. When you want to think about applications and you want to think about
building on a platform that you're going to get a really high MLR, ARR, good conversion rate,
you need to think how many clicks does it require? Or I guess you're building on an app,
like how many touches does it require for them to convert and pay you money? That's a real number.
And through data and through setting up integrations with GA4 or alternatively
XPixels and like all this, all the data, you're able to find out how many clicks it takes to get
to a conversion. What makes a conversion event happen? It's when you make your platform as
simple as possible, as fast as possible. So a great example of this, and I'm actually building
out a new feature today and I'm going to try to launch today, is that I know right now this
platform, there's a huge roadblock. If a user comes on a phone and they don't, like, I don't
know about you, Liam, but I don't really store thumbnails on my phone. But if a user were to come
to my platform, they need to have the ability to have a starter template with a pre-made thumbnail
that they just take a selfie and now their face is on the thumbnail. Remove roadblocks.
So I would say what makes a good product is that you want to go and you need other perspectives.
You also talk to your friends. I don't care. Ask your mom to use your product. You need another
perspective because what you'll realize is that when you work on a product for a long time,
there's going to be very obvious things that are just like, this is confusing.
So clarity is number one. I mean, there's a lot of facets to any product, right? And I think the
landing page is something that people can get caught up on, spending way too long on it. As
with any business, you know, they think it's all about the website. But I think the way that I see
like building products and what I'm trying to carry forth into the stuff that we're doing next
year is like, you can pick an average opportunity and like really grind your gears and like rub
your fingers down to like stubs, like trying to make this thing incredible. And you might be able
to build a good business, or you can just like put the gold, like put the gold mine over where the
gold is and like build the business in your case over top of a very clear, like instantly valuable
task or thing that it does. Right. So in your case, thumbnails faster,
like good thumbnails faster and tons of them. Like instead of getting one back from my thumbnails on
it, I can get 20 back and I can get them back in five minutes and I can get very fast iterations.
There's a nature to certain problems and this is where the best business is of course made,
particularly software ones. And it's like, it's just a good thing to build on top of,
like a good opportunity and a good match of the technology and the value that's created from it.
So that's probably one of the most important things that I'm carrying into 2026 is just
making sure you're putting the mine on top of the gold rather than trying to like...
And I want you to notice what you did there, Liam. You said the business in one to two sentences.
That is fundamentally important. If like you're building something right now, y'all,
and you can't even just tell me in one... Like people say elevator pitch, tell me in 60 seconds.
We're past that. This attention economy is so cooked where you need to tell me in one to two
sentences. That's it. And one of the things I tell my audience when I'm building out software is that
that's why when you show a demo video of your product and your value, 30 seconds, that's it.
I don't even care if you're like, Corbin, I want to show two minutes worth of stuff.
No. And I don't know if you agree with me on that point, but I think the attention economy only
rewards really fast understanding of information when it comes to a product like this.
And it's tricky because with vibe coding and genetic engineering and things like this,
the potential for software is exploding and the things that you can build,
but that also comes with more opportunities for things that you can build, but shouldn't.
You know, like there's so many, so many use cases of software now that are going to be
technically feasible that like, just because they're easier to do now, people are probably
going to actually consider when previously it would take so much effort, maybe $50,000,
$100,000 to build out a platform. You probably do a lot more thinking about it. So there is a
caution step that people need to sort of keep in mind just because you can build anything in an
instant doesn't mean it's worthwhile. So yeah. How do we, how do we execute on this stuff,
mate? What's the, what's the step-by-step people? So this is going to be the juicy topic here
where a lot of people, my ex-elites have been asking me this question. One last thing I want
to say on the, what is a good product topic is a story. And I encourage y'all to watch the
documentary, not documentary, it's like a live documentary on Spotify. Long story short, the,
how you win a software and application is that you make a process that takes time and is hard
and you make it simple. Now, a very direct example of this is what Pirate Bay and what happened to
Spotify Pirate Bay. People in like, I think it was 04, would always just download and pirate music
You get the crazy ads, you get the download the tar, the whole 10 yards. All Spotify did was,
I mean, obviously they connected to the music industry. That was a huge like, Oh, but they're
like, wait, we see what's happening here. Just make it easily, more easily accessible, faster,
easier, et cetera. How do we execute Liam? All right. So this is a very, very much like
I've seen a lot of responses, at least on X, where it's just kind of like,
Oh, cool. You build an app. I don't care. Like how do I get users? And that seems to be,
to be honest with you, 50% of y'all, I get it. Makes sense. The other 50% of y'all put your nose
in the book. You need to learn how to build that first, how to execute. A couple of ways you can
approach this. Now, the first way is going to approach this is that you need to have some type
of social presence. I'm sorry. Like if you're a single or you or have a small team, I don't even
care if you tweet five tweets a day, you're building something cool. Aren't you? Why are
you not tweeting about it? I think the X algo is as good as TikTok was in 2018. And I can say that
with a hundred percent confidence because my YouTube channel is at 140K subs. My X, when I
started just like a two months ago, was at like 2000 followers. And I'm getting insane impressions
just through posting. So I'd say the first branch here is some type of organic flow and the organic
flow that I would suggest you do, especially in this niche is X. Yours is built on top of
a very passionate, well, that would, that would really help out of course, is maybe trying to
reverse engineer potentially. If you, if you're running off ideas and aren't necessarily, you
haven't got any crazy good ones yourself, but you still want to get into this, then go find really
active communities on X. And if that's the marketing channel you recommend, the YouTube
thumbnail community and YouTube like strategist community is enormous on X and they're really
have been thriving for a long time there. So if you can find hot niches on X and figure out what
tools that could be cool at a research project, you can use Grok to literally like dig through
and like have a look at all the different like top profiles, what are the things they're talking
about the most, and then come up with ideas off the back of that. Then yeah, X is a, X can be a
great platform for that stuff. X is a great platform too, because it's one of the lowest barriers,
barriers of entry to creating content. If you think about it, Instagram, you always have to have an
image. YouTube, yeah, we're talking about a whole separate beast here. Like we're going Buffalo
honey. But X is, you can literally just put text, like typing and that text could get 200k impressions.
Like no joke. And I think if you, especially if you're coming from a, like maybe you want to show
your face, like Corbin, I don't want to show my face. You don't have to. The point is that what
I've seen at least with X and this algo is that it actually rewards, like if you're doing something
cool, people like it and other platforms don't necessarily work that way. Like TikTok, I mean,
that used to be the gold age in 2018, but I think from least what I'm seeing of X, like the algo is
being very respectful to small curators to an extent. I've got this weird thing, man. I don't
know if it's because I'm like grass is always greener on the other side, but I have, I've had
this craving of like being like an anonymous small creator on X and just running like a super lean
business, just all based on X content and like being kind of like low-key and quiet rather than
like, well, I love all this stuff. There is like a part of me that's like, I'm kind of, I'm kind
of envious of those dudes who are like running this like low-key thing that's just purely X
marketed. And it's like, you know what's funny about that? I'm pretty sure. I think Elon doesn't
like that, but it's like a, not like not that, that, but like, it's like this idea of like,
it's like a second life or like a second profile. I definitely get that because
I think with, especially when you're, as your brand gets bigger, there's a little bit of like,
like presentation involved, but I think with X, one thing I like about X is like, it is, it is
very much, you can, you can see a lot of funny stuff on there. Like it's, there's humor that
you don't really see in other social media platforms, which I like. Yeah. Yeah. No,
it's just got such an interesting like segment of the world on there. And you can, you can get
a lot of stuff. The memes are hilarious. Uh, the memes are hilarious. I, uh, I mean, I can show
one right now, but I can say it's like kind of almost like comedy platform in some ways, you
know, like a lot of the stuff that pops off and look at this, look at this. Y'all, y'all are
going to think this is hilarious. So here's another strategy to like, uh, how do you execute?
You need to find your market, right? So, I mean, look at this. I literally said,
need a thumbnail editor on YouTube. I say, this is a joke, you know, funny. Cause it's funny
because I made a software for thumbnail editors, but the amount of responses, I mean, that's 1.2,
that's 1,200 new impressions. And then the second thing is thumb you up. Free marketing,
free organic. I'm hitting my target market. The algo will respect your ability to source it.
What are you building? I need a X, Y, Z, and then just start playing around with it.
One thing I'm realizing is that from that organic tweet I'm seeing there,
I'm taking the impressions and the engagement from that. And, and trust me, and Liam,
you wouldn't know this all the replies of like, I'll do it. I'll do it. I'll do it.
And I'm taking that and I'm putting it towards my X paid ad campaign
to retarget them with my X ads. Yeah. Warm traffic.
Yeah. Genius. All right. So that was one out of three, I think you said.
I'd say, yeah, one out of three. So, which kind of led into the second one, right? So,
I mean, obviously Hermozy has a lot of stuff on this as well as we know, but I think the idea,
and he's like a different industry, I'd say like software is probably one of the most
under-saturated when it comes to like, how do you market a software product, I feel.
So the second one I would say is paid traffic. Now I have a love,
hate relationship with paid traffic. Personally, I find myself now.
Okay. So in life, you have to learn a skill. You're going to be trash in the beginning.
I am in the process of becoming really good at X ad payments or just X ads.
Realize when you start marketing, especially paid marketing, it's going to be a second cost.
You're going to feel a little hurt, but what I can tell you is that there is grass on the
other side, or there's like sun and rainbows. It actually does work. It just requires a learning
curve that's different from other learning curves where you don't necessarily have to pay to learn
how to code. You can watch me, you can watch Liam. You can learn how to code now through vibing.
You've got to pay to get that learning.
Yeah, exactly.
Pay to win and pay to learn.
Pay to win a little bit. I'm not going to lie to y'all. And I know you're probably familiar with
this. Once you know, you're like, oh, wait, it actually works? Once you have that eureka moment,
then you're like, okay, say less punk. But when you don't have that eureka moment,
you still suck and you're still trying to learn paid marketing. It's going to feel like,
am I getting scammed? You're not. Trust me. You just got to learn.
You just suck.
It's a skill issue. Let's be real. It's a skill issue, but everything's a skill issue. If you
ask me, go do fencing right now. I've never done fencing in my life. I'm probably going to lose.
So that's just how it is. I think my rule of thumb when it comes to learning something new
is that your threshold should be like six months before you're like, like six months of actively
working at it, like genuinely working at it before you're like, maybe I just, maybe really
this isn't for me. So don't just do it in a week weekend where you spent 500 bucks on X ads and
you're like, this is trash. Just on the content marketing, as we were saying before, do you have
any profiles of other people that you've been seeing who are really crushing it with relatively
basic X content or just a smart X funnel for marketing their software? What I've noticed
in this space, because I'm kind of more on the developer side of this like whole bubble or like,
yeah, bubble of the X marketing. There's this guy in which you might know, he's called like
Levels IO. And then there's another one. Also I integrated some Cloudflare in my software today.
That was actually a lot of fun. So this guy right here. Oh yeah, this dude's been crushing it.
He's an OG. Yeah. He's an OG. Before I even started anything, like he was one of the first
guys I saw in all this and he markets really well, but what you need to realize, and I'm not
trying to, I'm not trying to bash him on all like this respect. You'll notice a lot of his platforms
are developer focused. He has 248K followers. So of course, when he launches a platform that's
developer focused and he has all this natural organic reach on X, he's going to kill it.
I'm saying that as an advantage, what is your niche? What do you do? Proceed in the same way.
If you build a niche around, let's just say design, like you're doing a nano banana for
marketing, you become the marketing guy or gal. When you launch a product like this, an app,
you'll have the instant reach. What do you think? You see anyone in this space?
I don't think it's, um, is it Cody or Cory Schneider? I've, I've followed him. I've seen
him for a long time and he's pushing a lot of, if you go Cody, I think Cody, Cody, Cody, Cody
Schneider. Yeah. The top guy there. I follow him and he's launching a couple of different
software and he's, uh, like SaaS platforms and he's just pushing a lot of, uh, organic on here.
And what I want you to notice y'all is that, I mean, the reason I've been, I've been falling
in love with X, especially the last two months is that you'll notice on YouTube, Instagram,
TikTok, LinkedIn, it's like, you're getting value. You're getting content, but like,
look what Cody here says in the first few words, follow for posting. Right. And that they were
human. Like we like to laugh. We like to joke, like let's go grab a beer or something like that.
At the end of the day, like we're human. And I think X is, is where you can really excel because
you don't have to feel like it's a LinkedIn post where you're like, you don't know if you can say
---- posting. And anyone that doesn't get that joke, it's like basically in developer community
and apping, it's like we're shipping it. And we kind of touched on this a little earlier in this
podcast is the idea of why would I build X because big Y company over here is going to eat it.
Let me tell you a little story. The next company I'm going to build is going to be a FinTech.
And it's going to be for obvious reasons. It's because you probably know what Stripe is. You've
probably seen your thumbnails. You've probably seen a lot of money around Stripe. Stripe buys,
buys out for millions upon millions upon millions of dollars. Every single competitor that ever
touches the space, they bought out lemon squeezy. Like it was nothing. I don't even remember what
the deal was, but it's something over a hundred mil. What I'm trying to say right now is that
this mindset of like, I'm not doing it because XYZ company is going to do it. No, no, no. You
got to understand there's so much money in this world. They'll just buy. Let's get bought. So
that's what I leave with. Don't go with that mindset, build the product. You'll find people
that will go in to buy. Yeah, a hundred percent. You just got to get on the, uh, get on the ladder
at this point, you know, like do the first one. It's probably like, it is not going to be the
one that you sell for a lot of money. It's just not, it's probably going to splutter along and
you might get a bit of traction with it and then it's going to die and you move on to the next one.
But you compound that over a year or two years and you'll be in a position where you're very
confident building software from scratch yourself. You start to understand the marketing side and
you're like, this is just the game of entrepreneurship and making money. So
we're going to start somewhere. And if you're not willing to take that first step, you're never
going to get to the, to the finish line. So Corbin mate, it's been, uh, been great to have you on
here. This is definitely the 2026 of the year for people to get into the stuff and, and build their
first apps, regardless of what their background is. Last thing, Liam, if anyone is curious about
like, Oh, they just keep talking about this software, like, or they like, how do I do it?
Uh, we'll go ahead and either send you a link or put in the description down below somewhere.
There's going to be a playlist. I show you step by step, literally zero lines of code to 70,000
lines of code, how I developed this from complete scratch. No joke. Seven hours of free content.
So far. All right. Cheers. We'll leave it there. Thanks Corbin.
So that is all for this episode of the podcast, guys. If you want to see something similar that
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I'd love to have a chat with you and get some exposure for your business.
Aside from that guys, that's all for the video. Thank you so much for watching.
I'll see you in the next one.