4 Video Views·Mar 10, 2026
Irresistible food models in front of restaurants in Japan are true-to-life imitations — which are becoming souvenir favorites of international visitors. From fruits and vegetables, meats and fish, desserts and cakes, to cooked meals like ramen, curry, tempura, broiled fish, and sushi, all items in this model feast are handmade.
Some say food models were first created during the early Showa period (1930s) for an Osaka restaurant that demanded food replicas to promote its menu. Models that clearly showed real meals served seemed to attract more customers, leading to popular displays in front of many shops. Now, elaborate models show delicious details of foods served by each restaurant and are custom-made by virtuoso food model craftsmen.
Japanese craftsmanship is a way of life for artisans who continue faithfully making their traditional crafts while devoting themselves to enhancing their skills.
When Japanese people as a whole were not yet accustomed to dining out
stepping into a restaurant or cafeteria still meant
not knowing what was available or how much it cost
Instead of having customers look at the menu inside
staff prepare something for them to see before entering
Nowadays people are generally becoming more accustomed to
the restaurant industry
so the key is to make dishes look appetizing and evoke a desire to eat them
Still it's probably important that this time it looks even more delicious than the real thing
A staff sample is essentially a replica
of an ingredient or a dish in simple terms
This will become silicon
Mold-making silicone
First prepare the original then pour
silicone over it to create a mold pour
vinyl resin into that female
mold to shape it and finally add color
The rough approach is to develop various
ingredients and then compile them into a menu
Enhanced slightly for a more appetizing appearance
with added sheen to finish—this is what you get
Color is truly the most important factor for instance
there's absolutely no such thing as a perfectly
white pear Even when trying to accurately depict a
mochi I think people would still perceive it as white
Among them there are subtle shades
that include a hint of brown or a
touch of black or a bit of yellow—very delicate variations in color
For example tuna even when used as red meat in sushi
isn't actually red so we mix
various colors together and creating a single
color often involves more than just one hue
I don't think there's anything that can be made in a single color on the opposite side
It's purely a matter of experience now—when you have a specific
color in mind and wonder which
colors to mix together to achieve it
From experience mastering the ability
to instantly express what you envision is
what makes a true artisan—how
clearly you hold the image the image of the color the
image of the ingredients and
how well you remember them
The image in my mind plus that extra spark
of inspiration from actually seeing the real
thing through photographs—that's something
we always do when creating great products
Next of course what really matters is plating
—techniques that highlight crisp textures in
vegetables because even if the colors are perfect
it's the presentation that brings it all together
For instance if sprouts are described as better
or worse it might make them seem unappetizing
so I really wonder if that matters at all
—let's just keep going with this approach
You see first we
slowly move down
gently swaying toward ourselves
When it comes to manufacturing
I still want to create
things that truly astonish and move
our customers
something that makes them say "wow " and I'd love to keep pushing toward
even more impressive results
Pull it up—yes got it—don’t
grip too tightly gently roll
it in—after all it’s
not just about
presenting it as a dish—
make it look delicious
too—wow what’s this
I think of it as a sample
designed to catch the customer's
eye that kind of thing—delicious
delicious well not exactly no
Delicious delicious
Among my experiences
there was one where
the cup ice cream spoon lifted up on
its own and another where the ice cream
spilled yet I could still make it myself
After creating it we also
considered
practical uses—like turning
spilled ice cream into a smartphone
stand—while developing the product
Experiencing hardship in your youth
taught me that speed
and plating technique
often conflict with the final quality—
rushing inevitably compromises the outcome
Even if you take your time and
produce high-quality work there are always various
issues that can cause delays in meeting deadlines
Although we're often praised in a way
that sounds very
artistic we don't actually
make art—we're craftsmen after all and even
in sample creation that's what we remain
If you're unsure go see the real thing right away
You're saying that even if you try to create something just by thinking about it in your head
you often don't end up with a good result so you
really need to look closely at the real thing
Another thing is that you must be able to make anything ordered and only
when you can confidently
say you’ll definitely deliver it—never “I can’t
do this”—are you truly
ready to stand on your own
It's not about creating art
it's about making things
efficiently and with
quality For craftsmen it 's
ultimately about that balance—artists after all
take their time to produce something truly good
I think it's important to make good things
quickly which is what craftsmen strive for