3 Simple Steps to Grow Your Sports Business $10k/month

Hey, what's going on? It's Ben Neighbors. Welcome back to my channel. And today I'm going to be talking to you straight up about your business. If you're watching this, you're trapped under $10,000 per month in your sports training business. And it's most likely because you're relying on word of mouth for everything. Like if you had to get a new customer right now, you probably couldn't do it because you're just relying on parents to go tell other parents about your business. And I want to start this off with a question. And it would be like right now when filming this video is 341. I would be asking you if I was on a call, if you had to get a new client in the next 30 minutes, how would you do it? Most coaches do not know how to respond to that question. And so today I'm going to show you three creative ways that can help you get moving in the direction, not just relying on word of mouth. And these three principles and these three strategies are going to completely transform your business if you watch this all the way through and you actually execute. So let's go into this and I'm going to show you the first one. So the first one is having a legitimate referral program. Now this is different than just getting word of mouth customers. A referral program is set up when your clients know exactly what they get and they're incentivized to go do it. And it's actually you telling your customers about it. It's not just waiting. And I'm going to show you exactly what I did. So when I was running my soccer training business, it was $3,000 upfront for the whole year. And what I did is I would tell Ms. Jones after she would purchase, I would say, Hey, if you refer us three new customers in the next 60 days, then I'm going to give you a second year free in our program. Now that is a crazy good offer. But the thing is, is if she brings me three new customers, I'm making $9,000 more in my business because of her work, because of her recruiting new parents into my business. And I'm gladly going to give them the second year of training for free. If they go do that. Now, if I just have like a random email that goes out once per year about my referral program, no one's going to respond. But because I would actually sit down and talk to parents face to face, or I would call them and explain this sort of stuff to them. That worked very well for me. Now, what you can do is you can then take that and every new customer that signs up, you just run the same strategy. It's pretty easy. And they don't get the free year by the way, if they don't get you three clients, so they might bring you one client and you could toss in a free month or a free camp. You could customize that down to however you want. But I liked having this set up to where it was time sensitive. It was like, if you do this by this time, you get this and it's a great deal, right? Saving $3,000 in the next year of training just because they're bringing me three new customers. And that was awesome for me. Awesome for them. So that's the first one. And that is not you waiting for referrals. That is you hunting. I have coaches that I work with right now. I talked with him today. He has 190 customers right now. That's his main way of getting clients. He's not having to do a bunch of marketing and advertising and stuff like that. He just has that as a system. And over the last month, he grew by 25 clients because he has that down. He's been running that same sort of play over and over and over again. So that is a really good thing if you have it as a system. It's not going to work if you just randomly do it. And you can do all that on Google Calendar to set up reminders for yourself. This person just joined. On this date, I'm going to tell them about my referral program. It's going to be very clear that they understand it. Now, that's the first one. I know if you skip the next two, if you just watch that, you execute that, that's going to completely change your business. Now, the next two are very good though. The second one here is you run a free customer appreciation event. Now, this is something that I know 99.9% of coaches out there will never do this. But the thing is, is this is great for your current customers to get together and meet each other and parents get to know each other. That keeps people in your program longer when you do that. But it also gives you opportunity to get in front of way more new kids that don't know about you yet. And this is the thing. Every coach that tells me, hey, I want to grow my business. When I ask them, hey, if you get new kids inside of your facility or new kids onto the field this week at a trial session, like what's the conversion rate? Most coaches tell me, or nine out of 10 kids are going to join my program if they just do a trial session. So I always think, okay, well, but if you run a customer appreciation event and that's going to be a good opportunity to see a bunch of new kids, then every single quarter, because you can do this every 90 days, every single quarter, you have an opportunity to see way more people than you would if you don't run that. And there's a coach I'm working with right now. On average, he gets 40 to 50 new kids that show up to this customer appreciation event. And the reason why is because he sets it up to where all of the parents know before they come, the way you get to come to this thing is if you bring some of your teammates. And so it's easy. The parents are like, okay, let's invite this family or these families. And they show up, the coach has everyone's name, phone number, email. And so he can sell back into these families that show up for the very first time after this customer appreciation event. It's an easy way to get new leads. Now, because he has like 40 or 50 new people every single quarter that do that, he can just sell literally like if he sells five people out of 50, which to me is a very low conversion. But if he sells five out of 50, he's making like around $20,000 based off of how much he charges. So that over the course of the year can represent almost like six figures of money just because he has that strategy down because he runs that every quarter, right? So that's the second one. The third one, this is one of my favorite things that I did. And I can tell you, most coaches are not doing this. It is go out to games of your clients and speak with the parents or the coach or the parent manager at halftime. And you probably can't talk to the coach at halftime, but there's typically a mom or a dad that is the center of the influence of all the decision-making of all the other parents. And they're the ones sending out the schedule. They're the ones that sending out the texts, the updates, they control everything. And that is the person that you want to talk to. And really what you want to do is you want to just be able to go to them and be introduced to that person by your clients, your clients walking over to them. And you just give them something that's so easy that they're going to say yes to like, Hey, I'd love to put together a free clinic. I've been working with Joey for the past six months. He's gotten a lot better. He's improved a lot. And I'd love to do a free clinic for your whole team. All we have to do is we need to get just at least 10 players there. Do you want to make that happen? Most parents that you talk to about that are going to say yes. So all you have to do is once they say yes, you create a Google form and you send it to them and they send that to the parents that registered for it. So now you have name, number, email of everyone who shows up. And if you do this strategy one time per month, you're going to get 12 to 15 new leads that come in, actually experience your training in your business every single month. And if you do that once per month and you do that from like team to team, because you probably, if you're watching this, probably have more than 10 clients or sorry, 12 clients. If you just pick one client per month, hey, I'm going to do this with their team. Hey, I'm going to do this with their team. And that you can in front of a hundred plus new kids every single year. And imagine how much faster you can grow your business when you have that as a staple, like that as part of your business. It is something you rely on once per month and all you need. Because again, if you need people to get into the door and those are people that will turn into clients, that idea right there is given to you on a silver platter. You just have to go execute it. And in my opinion, it works really, really well if you do that once per month from team to team. So this way you get 12 to 15 or 12 to 18 new kids every single time to experience it. Then you have a special type of offer. If you sell like a $3,000 type of thing, if you get two or three clients out of that team to sign up, great. Like you can add an extra six to $9,000 per month on top of what you're already making, just because you have that on lockdown. And then also think about on the backend, because you're getting 12 to 18 new contacts every single month, every time you send out a camp or clinic invite via newsletter or text marketing, you're going to be able to sell out way faster because you have way more eyeballs on it versus not having those leads. Now, obviously paid ads, this is not part of this video, but paid ads is a way for sure for you to get way more leads. But what I'm talking about here, the three ideas, you don't have to spend any money. It requires zero money to do those three things. I have done all three of those things. I've helped thousands of people implement those three things into their business. And really, you just need to have one of those on lockdown to bring in consistent leads outside of just the normal word of mouth. So that's it for today's video. If you want more personalized help from me, you want to work with me, go down below. You're going to see a link there. You can just book a call right there. Tap on that link. Go book a call with me. Can't wait to chat with you. See you later.