Inside the viral Squeezy toy trend that has everyone smooshing sticks of butter and ducks

Boy craze is probably maybe kind of filling up your child's social media feeds right now. You can get stuck doom scrolling dozens of viral videos of fans squeezing everything from a stick of butter to a giant duck duck. The trend has sent those trying to hunt them down into a frenzy. Our Nidia Han has more on this squeezy situation. Now you have a strawberry and a carrot. Yes, I'm going to educate you guys. These are squeezes. They mostly look like food and they're simple, just designed to squeeze. They're made by Sunny Days Entertainment and we got the chance to talk to the company owner about the craze and the new squeezes that will soon be hitting store shelves. Squeeze, oh my goodness. You don't need every single one. Sunny Days CEO Melvin Wells tells me the sensory toy craze all started with a block of cheese. Here are my cheeses. This is the big cheese. I got this one from Target. Then a duck, which led to a banana. It stretches to six feet. Who else needs one of these in their life? Let's make it something iconic that you see in everyday life. And what can we do with that? Make it fun. The craze has led to empty shelves and for some, what has become the phrase of the summer, the squeezy hunt. Come squishy hunting with us. They're behind there. Wait, there's a carrot. And if you haven't found some of the squeezies from the brand's seasonal Americana line, you are likely out of luck, at least until next year. Ice cream sandwiches, we stopped producing. We'll probably produce some next summer. Again, Bob Pops, we're not producing now. Y'all, this one's crazy. The Popsicle stick, y'all. Oh. So what everyone wants to know is what's next. The ones you'll be seeing really soon, you might see a Highland cow. And literally the next few days, you'll see this Dotson hitting the market. So he's going to be out there. There are also lemons and limes, and coming soon, hot peppers, a head of cabbage, broccoli, and even... You're going to see a roll of toilet paper pop up. It's just like a roll of white toilet paper, but it's going to be crazy. There are at least 16 new Squeezies hitting store shelves between now and the end of the year, and 105 are in development for 2027. Big retailers, including Target and Walmart, sell them for about $5. And coming up at 4 p.m., we'll get tips from the company itself on how to find these viral toys and how to spot counterfeits. And I want to thank Amelia and Lucy, our producer, Cheryl's daughters, for allowing us to borrow these. Actual Squeezies. Yes. They're cool. They're fun to squeeze, right? Yeah. I mean, I can see why people become so obsessed with them. She thinks it reminds her of, what is it, Silly Putty? Yes, yeah. It kind of feels like Silly Putty. I don't want to... I'm allowed to? You're allowed to. It's not like the Charmin? It's okay. I'm squeezing the strawberry. But the stem's going to pop off, Karen. I like that I forced you to do that. Karen, see what you make me do. What are friends for, if not to make you just a little uncomfortable? Use your Squeezy bag. I want to. Don't go anywhere, because I haven't tried them yet. I want to as well. Good morning.