GLP-1 drugs impacting sizes offered, body positivity

Fox - 5 Atlanta
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1 Video View·Aug 31, 2026
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Well, weight loss drugs like Ozempic and Wegovy aren't changing just waistlines,
they're reshaping how Americans spend money on everything from food to apparel.
The drug is also influenced in the way consumers feel about weight and all this is leading to
possible changes in the way designers and retailers stock clothing racks.
Fox's Natalie Chuck has the story.
A few years ago, brides could lose 10 to 15 pounds before their big day.
In the era of Ozempic and Wegovy, that number is doubling.
You're going from maybe losing 10 or 15 pounds a few years ago,
which was alterable within a dress size, most dresses can be altered up to two sizes,
now you're looking at maybe 50 or 60 pounds.
It's a change being felt across the fashion industry.
According to Narvar, which tracks returns for some retailers,
nearly 15% of shoppers exchanged apparel to size down in 2025.
Experts believe this could mean a change in how the industry operates.
There was even talk about, well, buyers aren't going to have to buy as many
extra larges and larges in size runs because again, we're just presuming everyone's going to be on it.
On the runway, the impact of weight loss drugs are already being felt.
And it does seem that designers have opted to recruit more thin models.
But while waistlines are slimming down for some,
others are questioning what happened to the body positivity movement.
The idea that all bodies, regardless of size and shape, should be celebrated.
Specifically, what I've noticed is the consumer outrage when formerly body positive
celebrity representatives, whether it's Lizzo or Mindy Kaling, the disconnect that their fans
perhaps had between who they thought these individuals were and now who they are.
And it's not just the fashion industry.
Restaurants are also making changes and rethinking portions and marketing strategies
as GLP-1 use grows. In Los Angeles, Natalie Chuck, Fox News.
