The Post Purchase Flow: Actionable Ways Email Marketing Drives Revenue After the Purchase

In this interview we dive deep into The Post Purchase Flow: Actionable Ways Email Marketing Drives Revenue After the Purchase.

Melanie Balke ties email marketing with dating and gives a great metaphor.

Seeing a Bumble profile = Seeing an advertisement

Swiping right on the profile = Clicking on the ad

Making conversation = Subscribing to an email list

First date = Making a purchase

Relationship = ?

Marriage = ?

Kids = ?

She then shares some great email marketing statistics:

- It's 5x more expensive to acquire a new customer than convert an existing one

- Repeat customer spend 300% more than new customers

- Repeat customers refer 50% more potential buyers than one-time buyers

- Increasing customer retention 5%, leads to an average profitability increase of 75%.

She then dives into a bunch of post purchase emails:

- The Order Confirmation

- The Delivery Notification

- The How to Email

- The Cross Sell Email

- The Subscription Email

- The Anniversary / Birthday Email

You can find Melanie's agency here: https://www.theemailmarketers.com/

You can follow her on Twitter here: https://twitter.com/mbalke4

#email #emailmarketing #postpurchase #emails #emaillist