“AT INVOICE” Sounds Like a Deal… Until $2,098 in Fees Show up! Kevin Hunter, The Homework Guy
“We’re selling it to you at invoice. We’re not making a dime.” That sounds convincing—but does the invoice price tell you what you’ll actually pay?
In this episode of 10 “Favors” Car Dealers Do That Aren’t Really Favors, I explain what a factory invoice shows, what it may leave out, and why the complete written out-the-door price matters more than the sales pitch.
We walk through an illustrative example: a $42,000 “at invoice” vehicle price becomes $44,098 after a protection package, accessory charge, and document fee. Then I show you what to ask for so you can compare real offers on the same vehicle.
An at-invoice offer can be a good deal. The way to find out is to check the fees, rebates, financing conditions, trade value, and final numbers in writing.
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Have you been told a dealer was “not making a dime” on your car? Tell us what happened when you asked for the full written price.
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