Are you living your life or just creating content? The ‘de-branding’ trend explained

The average person now spends several hours each day on social media, but some experts say constantly thinking about what to post instead of simply being present may actually be creating a new kind of burnout. Are you so busy trying to capture the moment that you miss the moment? Here's how to easily make the best post every morning. Today, breakfast is content. We're just saying hello to the digestive system. Your workout, content. Your vacation, content. So the egg be gentle with the egg. Your kids' content. There's some moments that you just want to remember. The average person uses about six and a half social media platforms every month, spends two hours and 21 minutes a day scrolling, watching, and posting, and over the course of a year, that adds up to nearly a month of their life on social media. That's why some people are trying something different. They call it debranding your life. You can start by keeping one part of your life offline. Don't post everything in real time. Take one photo-free experience every week and ask yourself, would I still do this if nobody saw it? The goal isn't to quit social media. It's to stop feeling like every experience has to be documented, edited, or performed. I need to spend less time taking pictures of things and videos. But then I'm like, I just want to remember the moment. Maybe the best memories aren't the ones that get the most likes. They're the ones that never needed an audience in the first place. Health officials continue to raise concerns about the effects of social media and excessive screen use. The U.S. Surgeon General has said we still cannot conclude social media is sufficiently safe for children or adolescents. For all of us, though, the idea behind de-branding isn't to delete social media. It's to make sure some parts of our lives are still being lived for us and not the feed. Shayna Herrera, Boston 25 News.