우리가 알고 있던 배달 장사는 잘못되었다! 월 3억 쉽게 찍는 방법은?

I heard a rumor that the sales were legendary I heard a rumor that the sales were legendary 25-pyeong, monthly sales of 36,000 14,000 sales It's a lie It means more than 10,000,000 won per month If it's only 30,000,000 won the boss has to work at the store for the rest of his life At least monthly sales of 60,000 to 70,000,000 won You can dream of at least a half note Based on 10 hours of work per employee I told you to calculate how much sales you can make You know a lot of shop-in-shop Shop-in-shop is popular these days There are many disadvantages Pizza, chicken, steamed monkfish 1 plus 1 plus 1 is not 3 It's about 6 I think a lot of people are curious about the delivery setting Do you have any know-how about this? Delivery stores can never have a good pure income Never abandon that fantasy And then shop-in-shop is not easy to succeed Why are all three of you wearing helmets? I'll explain I thought it was a crazy group You said it was a crazy group I think you saw it exactly Actually, you asked for this, right? MAD But this is an abbreviation That's right The company name is MAD MAD is an abbreviation M, make, A, a, D, delivery We represent a delivery company To express that identity I wore a helmet and appeared We're going to start this show later Our concept is fun I wanted to proceed with that concept First of all, you need to introduce yourself briefly I think I can understand I'll explain it in YouTube name I'm Shi Woo-ji, the CEO of MAD, a delivery company I'm Hee-eut, the co-CEO I'm Hee-eut, the CEO of MAD, a delivery company I heard a rumor Sales were legendary I heard a lot of rumors that it was a lie 25 pyeong, monthly sales 36,000, sales 14,000 It's a lie No, it's real I'll show you later Because there was no place like this on YouTube How is this possible? How many people work? Usually 6 to 7 people 24 hours? Not 24 hours I've been running it for about 20 hours It means that more than 10 million won per sales I'm really curious about how to get 10 million won To put it simply, if you want to get a lot of sales, you have to run it for a long time That's how many brands you need We run six brands in one store So MAD runs six brands It's a franchise company specializing in delivery The first thing I was curious about was Two people make 3 million won in sales Four people make 7 million won Five people make 9 million to 10 million won You're saying this is possible right now Is there a place where you actually make sales while working like this? That's right We call it human productivity How much can a person make when they work for 10 hours? This is very important In the food industry But we can make at least one person make 1 million won I think you can think of it as an efficient configuration You run six in one store This means that it runs well like a wheel I'm really curious about that Actually, that's the core of today's story Because Chamisab is a bit trendy Of course, it's been a long time since I gave it to you, so it's too basic Actually, we have several 300 million won stores Oh, there's more than one direct sales store? We're running five direct sales stores right now Except for the recently opened store, we have 300 million sales You're running all six brands the same way That means it's very well systematized I've heard a little bit about MAD But there may be a lot of viewers who don't know So I think it would be nice if you could explain about the brand MAD for a moment It's been nine years since we started our own business Starting with the current Mapo direct sales store, we first planned MAD in 2019 It's a delivery franchise that's been running for five years There are a total of six brands that are currently running As I said earlier, Oksu-dong Kimchi Stew, Hwachae Flower, and Daechi-jjim Jjageuli Yongsa Success Talk, Gopdoritang Self-Running Business Life Sixth and last, Deodaogadultang One-person Kimchi Stew There are a total of six It's all Korean food That's right, it's Korean food I have an additional question These days, people say that delivery is not profitable There's not much margin left A lot of people say this What do you think? That's right Oh, that's right How much is left? First of all, we always tell you that The commission rate can never be high Because unlike a hall store, There is a platform fee It can never be high If you want to calculate the commission rate at a delivery store You only need to check five things Five things There is a food budget Human resources Lendings Public funds And platform fees There are five things in total One of the most important things in a food company is You can say it's the customer price A lot of things change depending on the customer price If you calculate the customer price on an average of 25,000 won There may be delivery through a general distributor There may be delivery through Coupang Eats or Baemin Depending on that, the fee is very different If you send a delivery through a general distributor You can think that the fee is about 6,000 won on average If the order was made through Coupang Eats This is the exact figure 9,460 won And when you send it to Baemin The exact figure is 9,295 won So if it's a general order The amount of sales of Baemin and Coupang Eats is important In the case of metropolitan area It's about 6 to 4 But the metropolitan area outside of Seoul It's right to look at 8 to 2 But there's a lot more fat than the metropolitan area Usually when calculated in 8 to 2 26% of platform fees occur 26% of sales It's amazing So this is where the problem occurs Basically, I'll take the average of food price and these things 38% of food price 20% of labor costs And 5% of rent 2% of public funds 26% of platform fees I did all five If you add them all up, it's 91% In other words, the net profit is 9% But when I usually explain it in the franchise The boss works in the store himself Lowering the labor cost Now I'm going to deliver it myself As I lower the platform fee 18% of labor cost Lowering the platform fee 20% of middle-income That's what I'm saying As I said earlier, this 9% is based on proto But this is also possible when the sales are low 20% of middle-income The higher the sales When the boss worked in the store himself There's a limit to lowering the labor cost For example, when it's 10 million won You can lower the labor cost by 20% You can do it alone When it's 100 million sales The boss can't pay 20 million won for labor costs So no matter how much you work There's no choice but to get a 10% of middle-income Because no matter what franchise There's no way the platform fee won't occur So if the monthly sales are only 30 million won The boss has to work in the store himself It's a profit structure At least 60 million to 70 million won a month You can dream of at least 50% Then, to improve the labor cost If you think about what to do We have no choice but to touch among the five Then the first food cost It's a number that you can't touch if it's a franchise But even that food cost If you think about large companies that are in the middle of 40% It won't be easy There's a lot of chicken and stuff And of course, the sales have to be high Because the sales have to be high Of course, the income itself goes up And because the rent is fixed If the sales are high, the percentage can go down I got 5% earlier The closer the sales are to 100 million It can be reduced to 2% or 1% And now I got 2% of the public fund We've run this a lot No matter how much sales there are or how little It's about this much And the customer price has to be good The customer price has to be high The platform fee for each item gets lower The last labor cost is left This labor cost is the most important If it's a franchise, the first four It's not easy to touch But the labor cost is anyway Depending on how the boss runs it himself There may be a lot of differences Based on 10 hours of work per employee I'm telling you to calculate how much sales you can make What does this mean? If two people can make 2 million won in sales The labor cost is 14% If three people have to do it This is a 21% surplus So overall In order to raise the surplus in the delivery specialty store First, the sales have to be high And the customer price has to be high And the labor cost efficiency has to be good Just remember these three The key is anyway What we can touch The labor cost aspect was the most touching So Mad has reduced this labor cost That's right How did you reduce the labor cost? The most important keyword of our company is All for one shop You know a lot of shop in shops The shop in shop is in fashion these days Actually, there are many disadvantages As I just said Labor cost efficiency is not good In order to compensate for those things It's a new concept that Mad has improved To explain what all for one shop is I think it would be best to talk about the difference from shop in shop Shop in shop The brand I want I can bring it from a different company I can combine it as I want That's right Customize All for one shop In one company Several brands that have been contracted from the beginning It means running in one store So what are the advantages of that? Shop in shop is born It's not a brand that's designed to run with them No matter how well I plan and bring it There must be a limit For example, I opened a kimchi brand But I want to make kimchi stew It sounds good, right? That's right But in fact, I think that's completely wrong For example, I'll say I'm the representative of the kimchi brand But in the shop in shop store where my brand is The brand that allows other kimchi stew brands Isn't there a little doubt? Because no matter how much you use the same material Oh, you allow me to use it in kimchi stew? This is the brand There is no technical ability for the menu Or you can prove that you are not sincere about the menu Then I'll just say that each one runs If you do that, there is no problem Then there is also a problem Because shop in shop As I said earlier, I combined several things for efficiency If you run in two places, why did you tie the kimchi together? It doesn't mean anything Like this, shop in shop Because it wasn't planned from the beginning The difficulty of 1 plus 1 Rather, it often becomes 3 I think it would be easier to understand if there was a specific example For example, the way of working is also very important That's right Side dishes needed to make a menu Or the toppings that go in there are very important For example, in the case of the A brand I work with the feeling of shooting green onions But the B brand uses this as a green onion Then, even though it is the same food material This is a completely different concept Because there is a problem that needs to be stored differently No matter what this brand is like Until we actually open, sign and educate You can't know that perfectly And there is also a problem with this route In our case, we pay a lot of attention to the route After receiving the order for delivery Do you go to the pot and cook it right away? Do you go to the pot through a refrigerator? Or do you go to the B workbench and do this? I think the difference in this route is very important A and B can never be completely identical It can't be the same That's right I brought it from a different company A brand, B brand, C brand If you can fit up to 6 This doesn't make sense Recently, beginners So they don't know this concept If you receive it here and receive it here Because there are two or three brands The sales will go up He received it and gave up If you do this now, it doesn't fit the route It keeps twisting So I think you said it very well 1 plus 1 should be 2 1 plus 1 keeps becoming 4 and 5 There's more work That's how much sales don't happen But from what you just said If there are six brands This is a brand that fits perfectly You planned it from the beginning That's the difference between shop and shop If this adds a little more I actually do a lot of telecommunication counseling on the phone Someone called me He's doing three shops and shops It's more difficult to get six brands here I asked the opposite What kind of business do you do with three brands? So pizza, chicken, steamed monkfish Pizza, chicken, steamed monkfish This is not 1 plus 1 plus 1 It's not 3, it's about 6 So I just tell you easily If you divide 3-4-person kimchi jjim into 1-person, it's 1-person kimchi jjim So we have two brands Actually, this is 1 plus 1 is 1 So if you listen to the content Oh, this is how six were planned A lot of people are satisfied with that Now a little mad, make-a-way delivery There's a concept of all-for-one shop It's a perfectly planned shop-in-shop concept This means that there are six brands So there's a lot of sales Despite the high sales Because we've made all the moves to reduce labor costs The process of preparing the base work or the way of cooking It's too much Wow, that's very smart And actually, if you look at the menu line, the six brands Suddenly, there's a lot of green onions We planned this as a recipe or a menu We also planned the food category that people prefer For example, if you only enter our delivery app Jjimtang, lunch box, white rice, late-night snack It's divided into categories like this But all five of our brands, except for Hwachae, are included But it would be nice to add one more to the cafe dessert But in order to add one What can I make as a snack that can be as efficient as possible? That's the flower of Hwachae That's how we made six brands It's efficient, but it's also effective in increasing customer service within the delivery app I think it's possible that the sales will go up a little bit Because you've expanded the spectrum in any category It's easy for customers to approach, right? Because it's shown a lot You're really smart But I think it's a very interesting brand I have a question It's a well-planned brand, so I'll say the sales are good But anyway, you have a lot of experience In order to get 300 million to 600 million sales from those six brands I think a lot of people will be curious about the set price for delivery Do you have any know-how about this? First of all, remodeling Remodeling Secondly, how to set the ad up I think I'll explain the basics first First of all, if it's a call store, it can be called a store interior The most important thing is how to set up this platform store page When customers see our store through the app It's most important to understand how it's shown and how it's configured In fact, it's a very natural thing There are quite a few people who don't even think this basic is important One of the great things about the delivery app is You can change the store interior on the app infinitely There's also the fact that you can change it for free You have to approach this as an interior concept There are quite a few people who think it would be good to simply upload the menu Also, since it's based on a platform When you touch this interior, you get a response right away If the response is not good, you can change it right away And because this platform is a cluster There is an advantage that you can reverse track the data and improve it just by understanding it So, using these advantages, you can modify the menu shape You can change the menu description Through the order guide or review status page You can also raise the number of orders For example, based on the delivery platform algorithm It melts the delivery fee of the menu price Just by exposing it for free There are a lot of cases where sales go up So, especially platforms like Coupang Eats Exposing it for free will help the algorithm of higher exposure As you said It's really simple There are a lot of cases where you don't even do this The reason why advertisements are not very effective in Ultra Korea It's because a lot of other advertising areas have been established Before I tell you the importance of this ad I always explain about the corporate mind The way a company like Coupang grows is Until the target sales go up and there are enough customers First, give up on sales You can always grow the company in the middle of the black market I think this method can be applied to our small business owners as well How can we define this method? For at least 3 to 6 months Exchange sales profits for marketing If you can do as much advertising as you can through delivery If you achieve a certain sales That's when the black market starts Then what happens The number of signatures, reviews, and orders remain the same The sales are actually almost maintained The problem is that it's not easy for the general public to follow this Because there are people who have to earn every day It's not easy Then how do the general owners apply it? For example, there are many people who have to work alone in the store There will be a lot of sales Then, for example, the daily sales are only 600,000 won Actually, it's enough alone But if this has a brand that can do 1 million won alone 400,000 won is not enough At that time, I told you to fill this out through advertising Oh, rather But there are a lot of advertising cartels in this delivery app these days Fortunately, you don't have to pay for advertising You have to order Because it's a form of advertising If I order through that ad Pure profit for 400,000 won Spend it all on advertising I just think there is no When you sell 600,000 won or 1 million won The pure profit is the same But here, it's not a corporate mind With a general small business owner's mind Oh, I sold a lot, but I can't earn more, so I don't want to do it That doesn't mean anything That's right If you think like this, sales can't grow forever It seems like I'm taking it Once you upload the sales file Of course, even if you spend the same month Because the number of orders is increasing More reviews Also, if the number of orders and reviews increase Because the upper limit of the delivery platform algorithm is exposed Naturally, sales roll like a snowball It means that you can go up So these parts are very important But there's one thing to be careful about here It's good to carry out advertising How far do I have to go? In order to carry out advertising There should be no additional staff When there are two people You have to increase the sales to the level of advertising that does not exceed three When there are three people, you have to match up to four When there is one person, you have to match up to two If you know this basic To carry out this ad I think the financial burden will increase a little Um... Now that I've heard about it In fact, what many people are missing In fact, there is an algorithm in this delivery app Also, in the delivery app What kind of index does our store have? There is definitely such a thing I don't do a lot of files I'm trying to make some money from the beginning I can't get a good seat I think there's a concept like that Then... It's good for individual businesses to do that In the business you are doing now What kind of method do you use to solve this problem? I think it would be good if you could explain it there First of all, with this Actually, it's not easy to make 300 million sales So I can make such 300 million sales I think I can tell you a story that can only be heard here To put it a little more aggressively Jjageuli delivery shop As a delivery store I can never succeed The reason is The market size itself is too small No matter how well you do business with Jjageuli Monthly sales are not easy to exceed 10 million won In a word, Jjageuli is a franchise Whether it's a franchise It's an area that can never succeed But how can Mad at Wolfone Shop Are you selling this Jjageuli? The easiest thing in the economy of scale is Tonkin Chicken The basic concept is Mass purchase, mass production, then lower the price It's this Lotte Mart has no intention of making a big profit with Tonkin Chicken from the beginning Even if the profit rate is low there It's already large in other product sales fields So you don't have to make a big profit with Tonkin Chicken I'll put this in the delivery market as it is I'll say I want to do Jjageuli Then like Tonkin Chicken Mad is already making a large amount of pie with the kimchi jjim brand But they share the ingredients with Jjageuli Jjageuli is leaning on the economy of sharing You have to sacrifice Then through the kimchi jjim brand Mass purchase, mass production Then, of course, you can lower the price of Jjageuli You don't have to make a big profit with Jjageuli You don't have to Because you're already making kimchi jjim well Because there is a main brand By sharing the main brand and ingredients We have a large overall pie You can get the ingredients at a much lower price than other stores The second is that there is a parasite here In fact, it is a brand that is difficult to succeed even if this one goes out We're not going to succeed with this There's a main So when you're here, it's just a synergy It's the same with food ingredients and labor costs Even if two people run five brands without Jjageuli Even if Jjageuli is added, labor costs are not added Because I set it like that Another advantage here is Jjageuli is a brand that can't survive unless it's like this There is no competition at all But there are quite a few menus like that For example, there is a brand called Hwachae Flower In fact, we started selling Hwachae for the first time in delivery After that, a lot of companies started selling Hwachae In the end, everything was gone In this Hwachae, you can increase the economic size by sales time What it is In fact, the biggest secret of our Hwachae Flower is It's running business hours at dawn It started selling fruit lunch boxes Following us They're selling fruit, too Uh, uh, uh, I should start with the Friday I'm selling this We're selling fruit here, too I can hold on All those things are gone Why did it disappear? Actually, the reason is Because most of the sales are at night They're a user who can't do business at night But we have a physical strength to run everything at night Through scale On purpose Three are the main brands with a big pie I made a brand that has to compete I chose the other three with a small pie on purpose When we set up six brands Anyway, you can run it alone Even if the monthly sales come out 3,000, 4,000 Like other brands with different limits We can run it alone It's not like two people have to be 200 We can make 1 million won by ourselves When there are two people It's not 200, it's 250 That's what it's like It's a six-brand Then, in the case of delivery brands I don't do recipe education for that long But I heard you're doing it for four weeks Yes, first of all, these days I only give recipes and finish the education There are some places like this But actually, I think that's a bit of a dangerous idea Actually, it's not just about learning how to assemble But that could be one advantage If there's another strategy In fact, if we do it short It's comfortable for the store owners It would be nice if we could open it quickly But we have a different idea The food market itself It's not just about what's in the manual There are many variables hidden If we only educate the manual One or two orders and it's over But what kind of education is necessary from the third week? What's not in the manual It's not going into the store It's not going into the kkakdugi It's going into the essential TO It's actually going around And even in the busy store By entering the essential TO You're learning while you're working And the education manager next to it The education manager is checking That's how we're doing it The franchise business It's not just about selling recipes To the store owners When I really ran it I think it's a franchise business to make and sell the know-how So we've been doing it for a total of four weeks And even if it's a little lacking Or if the store owner wants to do a little more There are cases where we extend it further There are people who do it for more than four weeks Yes, that's why we are Sales at the beginning of the open The reserve store owners will be most curious about that In fact, our annual sales are hundreds of billions No matter how much I did You have to make a lot of sales That's more touching, actually That's why we have good sales in the beginning I think there was a solid education like this In fact, when we were in the beginning of the open Average sales in the first month It's about 4,500 And then the average sales in the sixth month It's about 7,500 And especially in the delivery business Early business is very important You said that before, right? For example, there are 10 people in one neighborhood Then I start my business with 10 people All 10 of us bought our food But because of some variable Only 8 out of 10 were satisfied Then the next day, the two left You have to do business with 8 people But again, 8 people are doing business Two people fell off again Then only 6 people are left Then the next day, 6 people have to do business again The more you go, the more you miss these variables The more you go, the less sales you get We don't deal with all the variables To prevent all the variables as high as possible We educate So when we open in the hall The hands and feet are not right yet The taste of the food is not good Open a lot Make all the customers fall off It's a bit like that concept, right? When you start a delivery business in almost perfect condition You can reduce all those variables Because you can block all those holes You can take 10 people steadily Because of that form I'm doing some self-education I'm actually importing it Reviews are very important in delivery So many people write reviews There are a lot of people who don't write Comments or things like this How is MAD doing? First of all, in the case of reviews The big difference between the hall and the delivery store Do you face the customer as a homework? I think it starts with whether or not Do you prefer to face the customer as a homework? I prefer to face That could be the advantage of the hall store You can make it a regular Through service As you get close to me There are a lot of cases where you become a regular in a relationship But in the delivery store A lot of store owners overlook It's never that you don't face the customer We can meet customers in many ways The first container state It can be a plating state But the most representative thing I think the warehouse where we can communicate I think it's a review A lot of people who run delivery stores It's really annoying The reason is that I think there are three First It's something I really worked hard to make One star comes back It's very stressful Second I don't know what to put on This is also stressful It's the same thing What should I put this on? Thank you It's a little weird to write a line If you write something, if you don't write something, it's weird Once you start writing, you have to write everything And the third I think it's the biggest cause Just because I'm lazy I'm busy working in a delivery store How do you write a review comment? The higher the sales, the higher the reviews Then, even if you write all the comments It can take at least an hour to two hours There are various devices in the Baemin app There are devices that can raise the price of a customer I think one of them is a review How do you proceed? In the reply of the review Our menu When you order an additional menu It's very delicious when you put toppings on it If you do that, you can see the person who bought it once Is the delivery food delicious? I'll take a look at the review Oh, there's a review like this I can't help but look at the reply I'll just pass by Then that person Shall we try topping? In this way Reviewing is one of the devices that can raise the price of a customer That's why we actually And additionally We did an experiment at three branches Comments on the review of these eight stores One of our headquarters We put it all professionally In fact, there can be bad reviews And there are many cases of feedback on food It's not delicious Like this, like that Then we collect those things quickly And then you can respond quickly And when you post a picture Consumers take a picture as soon as the food comes There aren't many people who eat it all and take a picture of an empty bowl That's why when we delivered it When you open it, you can check the plating state Is the chicken ready? Check that state We can give you feedback on that right away And uh? It's a lot more than I thought So I can give you feedback on this QC quickly Because it's done by one person, it's all managed Because it's connected to the headquarters The quality goes up Yes, that's right As a result, the results came out From this year We are planning to introduce this so that all branch owners can receive this service I think this is also an advantage We can do experiments directly That's why a higher quality experiment is possible Only good results from various experiments Because we give it to branch owners Oh, then It would be really comfortable if the headquarters posted the review But we also think that the convenience of branch owners can be improved by sales So there is something that makes it easier for branch owners to increase sales If all the databases that come in from the review are accumulated Use it to upload QSC The start-up market is very difficult these days It's hard to deliver, including the hall store There are still a lot of people who start deliveries Do you have any last advice for them? I think it would be nice if you could do it one by one For me, a lot of people simply Which franchise do you change business? Or do you start a new business? So the first thing you do is internet search Good If you search the internet, there is a lot of information But in that information There may be a lot of exaggerated figures But for preliminary branch owners In that exaggerated figure There are a lot of cases where you are literally hooked For example, there are a lot of exaggerated figures in terms of start-up costs I want you to be careful about that To be as careful as possible about these things I don't just keep searching and asking on the phone Go directly to the franchise company Listen to the consultation in person I recommend you to ask in detail while looking at the data Meet the target person Yes, that's right Meet a team leader like me who is in charge of franchise start-ups Or meet the representatives and ask one-on-one I recommend something like this In the case of business changes or new start-ups In fact, it's not just one or two It's really a big decision with well-saved money It's just a simple internet search Rather than this, actually move Visit the headquarters and ask about this and that And try it by mistake I recommend something like that Okay, our CEO Jin Itae, please say something Because we are a franchise I want to tell you what to be careful about in the franchise I want to tell you what to ask First of all, when you visit the site First of all, the sales size I hope you choose a franchise that can check the status of all store sales This is an exaggerated figure Of course, we also posted the top 10 sales Anyway, when we come to the site, we will definitely reveal all the store sales And you have to look at those parts It's also very important to explain why it doesn't work But there are many places where we don't talk about those things in detail Even if it doesn't work, it doesn't work I hope you can clearly explain and listen to those things I hope you choose a franchise This is our CEO Jin Sook-hoon For those who want to start a delivery store If I just tell you the whole story Delivery stores can never have a good net profit Never abandon that fantasy Calculate rationally and come into this market And when you come in here Shop-in-shop is not easy to succeed And rather than a shop-in-shop Especially Jjageuli That's right Rather than a shop-in-shop It is more likely to succeed if you know as much as possible about a good single brand But now I have no choice but to have a store You have to bring one Then, think about the conditions we mentioned earlier I think it would be better to think in a diagonal line Thank you so much for telling me a lot of good things today Then, what is the direction of Medoo in the future? I heard you have a YouTube channel Yes, in fact, it's a big goal to promote our Medoo Are you building a business in front of here? No, I didn't build it, I just went in Oh, congratulations What kind of video is uploaded on the YouTube channel? Just more details about delivery Information? Yes And a little bit of know-how that I couldn't solve today Anyway, I'm going to upload a lot of things that I need to be careful about and check Okay I think you gave a lot of insights to the delivery people today You pointed out the core of the parts you were missing I think it helped the subscribers a lot Thank you