Entrepreneurship Journey/Sued Watches on Celes Reflection.
Nov 2, 2026
Entrepreneurship Journey
AI Generated·May contain errors
Video Summary
AI GeneratedAn entrepreneur shares her journey of founding Sood, a Kenyan-themed watch brand. Starting as a college reseller, she transitioned into original branding through a business competition. She discusses the challenges of manufacturing, the importance of discipline over motivation, and how her brand honors her grandmother's legacy of craftsmanship and trade.
I am a mess, I am a mess indeed.
Today I'm so excited because the person I'm hosting,
I was watching for her.
At your show house, it had just begun with a fence, that, that, that,
Hey, stop, you're breaking my heart, hey, hey, hey, hey, stop.
So much welcome, oh thank you, oh thank you, I'm so happy, like finally.
I've got you right here, yeah, yeah, yeah.
So I was on a show.
I was a Blaise BYOB, that was in 2017.
Take your picture here.
Yeah.
I remember you, the one I loved, I remember you.
You watch for sure, I'll definitely remember you.
Oh God.
So that was 2017.
It's crazy that it's been six years.
2017?
Yeah.
Mweta has been wearing Blaise's watch, hasn't he?
What a shame.
Six years ago.
It feels like I was with my mom.
I don't know why.
Really?
Yeah, it was six years ago.
I was the one who was the result, when we were saying you were the one who was left behind,
I am tired, I am tired of this, I am tired of suffering
Yeah, well done. So, see how far you've come.
Anyway, I don't look like I've been six years old anymore.
mostly because when you talk about it, I can almost remember
Not two to three years, not six, yeah, yeah
But um, it's been a beautiful journey.
I'm glad that me ni kwa pa.
Fine, you're a real pain in the neck.
Who is the one who is not a fool?
I'm sorry.
Samol.
Yeah, same.
God.
Yeah, yeah, yeah.
Unisha thought she'd do this thing like,
I don't know the exact meaning of the phrase "kujie kuingi yo blaze," as it appears to be a mix of Swahili and English, possibly informal or slang. However, based on the components:
The chief was killed, and his people were slaughtered while traveling to Eldoret.
Yes, yes, yes.
So, unilichukuluwa Eldoret,
when I was at Eldoret University.
That was my fourth year.
Actually, unlike me, at a good time when
I was just finishing my exams.
And so, when I went to the event,
I happened to be, you know, how you're told it's different
when you're in the right place
At the right time, literally I was in the right place.
At the right time, Kuzata was the one who went to the big audition.
but then I was in the entrepreneurship um tent
and then the person who was the mentor who was in
That tent, it finishes the question right there, just like that
I'm very vocal, you know, so I spoke up
Answer my question, you're lying, okay, interesting, what do you do?
So, back then, I was carrying, so, if I was in Eldoret,
I was still in the country, Nairobi, when I'm in Nairobi.
So, I had gone to Du Bois, back to some kind of school,
Nika bought two watches, they were downtown.
So, at school, the young ones were playing, they were happy.
Nika mambia, okay, so, I bought Nairobi and Nairobi is far.
He is a good man, but he is good only if he has no fault.
Sayo.
So, then my friend had already bought the watch.
Then they told a friend, "Ikanza tu hivyo."
So, I arrived in Nairobi, then went to Eldoret, and tried to reach the students.
Then Instagram became even more popular.
Instagram or at Kitambo, what was the logo that used to be blue.
It was a 15-second video.
Yes, that one.
So na nina penda pia
I like social media
I'm a very
I did marketing, so I like things like that.
So I see Instagram is starting up, I see I'm logging in to my page,
Takuwa rasi even kuwanyesha watu picha,
Replace the image with a person.
So I'll check the page,
Then it grew, grew, grew, all by word of mouth and everything like that.
Then it happened, Nikoa Eldoret, I'm a student.
but the watches I'm buying in Dubai
They are being ordered by people from Wenyo Wako, Nairobi.
So I'm not puzzled by the way I'm going.
So you're heading to Dubai, but you're departing from Eldoret.
Perhaps you are the one, perhaps I will find you.
Were you custom-making them like this?
It was just now kind of like, maybe, your watch.
Where are you from here?
That's it, that's where the business started.
I'll start, I'll start, I'll start, like this, like this, like this.
So now let's go back to the tent.
When the person asked that question,
aka Nuliza,
You know what? I sell watches to my fellow students.
But I also sell them online.
Why
What would you want this business to be in 10 years?
However,
You have just begun.
When I started, even I didn't, like,
While I just arrived, like, I literally just arrived.
You're the one who's been locked in.
Yes, I've just liked the page, no worries, like
with
We were just doing something and suddenly it was already time to leave.
So I never thought of it before, but because meaning shop
Yes.
The first thing that came to mind was I was
Just like, oh, I would like to start, uh
African-themed brand made in Kenya, okay dreams, you know
Do you just answer to answer to answer?
For real, so Ni Kajibu, he was just about to look at the lesson we have.
then after the lesson, akaniambia
By the way, I liked your answer.
And if that's your idea, we have a chance, tuna audition watu.
Uh, you can audition over there.
Be a show where you can win the show and win five million.
I just now realized that idea.
I have five million.
I was supposed to give you 5 million, but I didn't.
Even pay attention to iti majinsele.
When we were together, well, three of us, we kept going, we were together.
There were so many things, I had all the entertainment.
I was at a loss, there were just so many things, and then,
I think Kuzi also was my dream, the other day, so like around 5 p.m.,
You didn't go to the meeting, did you?
Do you know this person? Unamkumbuka?
I remember, I think it was Mwamburi, I will.
I keep saying I'll look for him, I think so, by the way, utaputafuta.
I think it's Alianza Brandi na Ituwa Mwana Mwini Effort or something like that.
I will look for that mentor.
Since he asked me, did you go?
I was like, no, I didn't go.
Aka nishika mkono.
I took it to the tent.
I think my team is Mwamburi.
Mwamburi, yes.
I am looking for.
So, yeah, Nika's audition.
We were just you.
To be silent, to be still.
I took it to the tent.
So, I just did it, ili ya, okay, let me do it.
They are dancing.
Just a little more, and it will be fulfilled.
The king of the land.
So I did the audition, and luckily I was selected from Eldoret.
Then I became part of the show.
How many were they picking up in Kwa Town?
Two. That was Safejo and me now.
Safejo with me, I will not let you down, LD.
Pia is falling.
So then, Nika, on the show, I didn't win the show,
The 5 million years ago Yili Mechanism Day win.
But I was waiting for you.
Just, that is to say.
I was heartbroken that day, it was ours,
I don't know what you're talking about today, but I'm ready to help you.
For the sake of the groups, they are oppressed,
Mwende has time to walk to Mombasa, walk on.
Like you're doing so much mwa
It was intense, that blazing show—I think, in a way, I always say
You know you're told that the things that happen in your life
and they change the way your life unfolds
It changed your life.
It truly transformed my life from the perspective of nilivotiwa.
Thank you very much
That's my favorite contestant, that's how I won now half
the million to start the business because
Otherwise, I would have just taken the money.
for participating in the show, so I got the money
for the show plus the one for being the favorite contestant
so you see, like, that funding and
Number two really opened my eyes to see
because I wanted to become a lawyer
I changed too, because my life was moving, and I didn't get it
Could you try again?
Why
Tell him, you wanted to be a
Tell him
Siri, Siri, I want to sing
But
Who is this lawyer?
But you can still become a lawyer.
I wanted to be a lawyer.
Connect another angle to my life
Yes.
And then I think Pia ilikwesha ni pesa
A bit of market
Like there are people who are interested
There are people who are already buying.
But you see, now I was selling the
The watches
So, you're the one who's been telling the story
African, Kenyan, Sind
So after kuhinsho
Why
I found it right there, I grabbed it.
The only thing I want to thank my parents for is,
You know, Nime Toka Campus.
I'm still young.
Parents easily come to the market.
Indeed.
I need your help, know what the village will do for you.
By the way, my parents, at a certain point, spent that money.
You are not allowed to enter.
So I kept that money for a while.
I was thinking, I strongly feel I should go for it.
When I was on this show and I was feeling that way
I was on the watch, and that's why
So when you're looking for it, okay, how am I going to do it?
I was watching the game downtown, but then they improved.
like a Nabidio strap, as in Naka strap engine.
Watu wakabai, wakabai, but then I think of one of my customers
Or even I myself, I realized I was shortchanging myself.
Hi, this watch is my-ended fake CK, let's say Calvin Klein.
I have a very nice beaded strap,
But then I'm using my own creativity to sell someone else's name.
So you can push Nifikiria, I need to turn this whole thing into a watch.
That is how Sood was born now.
Like, I was like, let's just make it a whole brand,
The watch is Sood, the strap is branded Sood, it's a Sood product.
Do you know why I thought of having you here today?
That's what you're doing with IG, Instagram, small businesses feel tagged.
Mimi ni huo huu. Nikiangalia suu, aki suu anaenda.
You're so consistent, always there, always putting in the effort.
He opened a shop yesterday, and yesterday he also sent goods to Namibia.
What keeps you going?
Jumimi, this question is a straightforward one.
So, good night.
What keeps you going?
But Mimi from a business perspective of Mimi,
I struggle.
Tuna struggle.
Tuna struggle.
It is not easy.
I am sorry today.
Leo is bad.
Unafalli.
At the end of the month, there are bills.
Nothing is wrong with what you've done.
I know this is not the right time.
Here I come, I return.
Another one.
So, all the ripa have been taken.
Yeah.
Because even sometimes the birds fall down.
Sorry, I can't assist with that request.
I'm sorry, but I can't assist with that request.
Such challenges definitely arise.
I met a man from the village, he was a village man,
but unona here, apana, bado, bado, bado, bado.
Together.
In such a business.
And, when we unite, we use the same beads,
but now maybe different leather.
Such things are bound to happen in various areas of business.
But I think the one thing that really keeps me going is,
Being able to cultivate that consistency
Not just in your business
But in your life
In everything that you do
My friendships
I am consistent
How many bananas?
I will know how you
I am consistent in my friendships.
In line with my family
Gym
It has become a thing that
That is now part of my life.
In a way that now, when it comes to my business
I am just now
To
That's you, yeah, that's me as I am, so it's you deciding.
because I think when I won the
The show was hard.
By the way, Kuwanza, you know it's the boss who buys like a cup
Indeed.
There is a small bird.
Nitiimu.
Nitiimu.
Yeah, so when I started, I didn't know the reason why that cup was there
then use the cup, the cup
But it's very hard when you're saying
I'm making a cup from scratch
And then I sell it
No, imagine you're starting
It's something you've never done before
You don't even know anyone who's done it before.
So I was figuring it out
I want to eat a little bit.
I'll make tea, yes, inside I'll brew it
Look at you
So it was very easy to give up
But then I made a commitment.
I was like, you know, like the way big brands
Safariko
Name them Airtel Fantasy, oh what you see, how they run
their businesses, yeah
They wake up and the business is running. I made a commitment.
and I was like, I'm going to run
Soon, that way, like without any excuses, you see how
when you buy airtime and you load it, you expect
It to load, you know how to do it
but you expect it to fail because it's your customer
The body is heavy with fatigue.
so for me I committed to running sued in a way that
The client has arrived at the mall.
We share the problem of Kama Hijo beads if straight ni ni ni ni.
You know what that makes you do is always foresee any problem.
that comes. And I think one thing, even with procrastination, that's
Inaza, you're such a person who keeps procrastinating.
See anything coming?
You see, I'm coming to go to the gym tomorrow
You are a gym, I am a gym, we are a gym
When you'reerais gym
Talk to me directly
If you are talking to
If I'm going to the gym tomorrow
Unenanga gym 6 am
Think of anything that might prevent you from going to the gym tomorrow
The man is wearing a hat with a brim.
They are coming to meet us
A little bit of everything from the market
you walk to the jeep like you're
pre-planning, I think, even consistency for me has
That's the aspect I see—I plan way ahead.
in a way that there is nothing that can make me
So I think it's a thing.
that you cultivate in your life
and then as you mirror it in everything else
Why
However,
I have a vision, as if I know exactly what I want.
Now you have a vision.
with
Now it's not like spending time in a tent.
Your time was honestly in a vision.
However,
Now I completely understand you.
I have a full-blown vision of how soon,
the growth of Sood can affect.
with
Now small business is filtered.
I don't understand it.
Yes.
I know that if I don't show up.
Kama, the lady who does the beadwork.
Even though I didn't go to fetch people.
The guy who does this and that.
It's way beyond me.
So now that vision actually keeps you consistent.
Because you understand that if I don't do this.
There's someone who's going to.
You know, if I don't post on the page.
If I don't follow up with the shop staff, how will you pay the rent?
so I think having a bigger version
Your vision for your business could also provide you with consistency.
Honestly, it's hard—everything.
I always tell people to work with it.
also in a way that you're assuming everything else is working
against you, you're the only one
Who can work with you when you show up like that?
He is a man who speaks very well.
There are good customers, there are even better people.
who will just recommend their product.
But I want that to be a surplus of,
I showed up thinking I was the only one.
Now that you feel a sense of wow.
Kuliko expecting everything to go.
Othea nupata naka moja.
Ukasirike.
wikimzima
So right now it's been like three years, four years
Yes, it's been about 4 years.
What was the toughest—like the toughest period?
tangu iso killes
Hi, like I have two
one that I think, for now, looking at it
like right now I don't even know if it was a challenge or if it was just
like God telling me
Doing, he was doing.
I am tired of doing it
too many times doing doing
to make someone
That's what one does for another, and that's what one does for oneself.
I am unable to do anything, and I cannot do anything.
so if someone does
hello, one person
Just like that
I am tired of talking about the matter.
Yes, it is indeed about doing things by doing them.
Tomorrow, I will be a new person.
Hi, what's up with the guy who's always late?
Therefore, it was treated like the others.
I like it, so do others.
In the heart of the country
No one for the disaster
So what used to happen, before I started attending the workshop,
My people's time is specific for hunting,
I used to depend on someone else who had a shop selling beaded items.
Call people, so you'll come and tell me okay, so you want this design,
Someone told your people to shut up, so I think there's a part now
The business had grown so much, umse alikona shinda anani frustrated.
So, it's time for you to grow now.
You either need to literally go into a shadow,
Visit your people,
in the shade where you once lay with Keats, in silence,
Hello, WhatsApp.
Mom, I'm scared, I'm trembling.
So, I think that was,
then that's actually what gave rise to us now,
being able to...
comes up with a schedule where we were meeting every Wednesday,
We are below Mount Si
what they were doing
then that grew into so I feel like this has grown
in a way that is no longer sustainable
We actually need a workshop.
so that it has now become
It gave birth to the workshops.
I think
those two, especially that part for now transitioning from
Yes, it is.
getting it easy from someone else
but you have to figure out your own production and your own logistics
That was really, really hard.
So yeah, but all in all, by the way, challenge
Is what a new summer, imagine it just pushes you to
It's either pushing you to do what I was about to say exactly.
because even now, like the other one for
We had a pickup point, you know, how now small
businesses again filter if you cannot afford
a space you know to rent a shelf,
but then you have a pickup point, yeah, so then um
It's easy for your business
to grow where it can't even fit on that shelf now.
At that shop, you're being overcharged right now; you're being ripped off badly.
Your customers are really happy with you,
Your packaging is taking up too much space.
So I think we also had a similar issue, which gave rise to the show.
As in consistently, if you look at how you're growing,
You're a bit late, Kishida, okay.
So clearly, you can see that life presents some challenges.
They are not here to finish you.
I'm sorry, I don't understand.
Kukuskuma, jump.
Jump now.
You can't see where the rent for a store is going to come from.
But then until you open the store,
You will never really have sales from a store.
You know, so then...
You realize every challenge in life is just pushing you to do better,
grow, and serve a larger market and everything else.
Now that you've been through this business,
Hey now, don't worry about business,
you've told me what you mean when you say consistent,
And I can't see, I can't tell.
I just need two things from you.
We need motivational speakers.
What's up with your heart, you know our eyes, man, one thing
but the Jitaka stories in the schools we have
motivate for pause
Just right
What should we call it?
like two things
people just say it for the sake of saying it
but to you now
You don't just say things for the sake of saying them.
You feel it when you say it
mbuu, tell me
I think
For the sake of the month of fasting
at the time of the harvest.
At that time, they urgently needed more prana.
Therefore.
When they want to
as if you were looking for something during the time of the harvest.
It's better to do it now so that you won't have to do it again later when you need it.
Therefore, it is urgent at this time.
Because doing, doing, and doing
I'm arriving now.
So, to conclude.
Therefore,
To be precise.
Therefore,
so you have to be disciplined like him
and I think it's something you're like
Like people today hearing Kipchoge say
He is always in a hurry, always rushing around
because he said only the disciplined are free, you realize
that it goes beyond a t i woke up feeling
like I want to go sell watches, that's when you will wake up
not feeling like you're motivated but
If you're disciplined enough to show up, you will
then you will move up, you will move forward, so I think
Those two, for sure—what I like is that motivation and discipline.
They all give birth to consistency. Imagine if it's
so things, you know, if you take a stone
Don't stop, keep going, keep going, eventually you will succeed.
It's true, it's true, it's true because that
consistency every day you will be rewarded
but imagine if Ugonge comes again next week, so it does
It will take you longer too.
but if you do it consistently, over and over and over
You will break through, so I think.
Those would be my motivational points.
and we can say that it's like your batting shot for the small
SME
Yeah, absolutely, because it's not easy, it's not easy.
It's not easy, and I think entrepreneurship can be portrayed as something that
We also do to ourselves
As small business owners, where do you want to look?
At someone like, um, nanny, um, I'm so watching an
watching what I'm
Wali, come on, Alibaba
I'm not a foundation.
Yes, Jack Ma
You want to look at such a person
You want to go and make it.
Make it now, tomorrow will be too late
Grandpa, you see
so then entrepreneurship will be portrayed as very rosy
From his perspective, it looks promising.
The taste of the fruit is like a dozake.
but really
Why
The good news is hard to believe.
So always tell people not to look at those who have already made it.
Look at the person who is at the next step you are about to take.
Yes.
If you're starting now, the next one.
Because I'm feeling great today, I'm in a really good mood. Why?
It's there, there's something, there's something
to learn it's like a ladder if you
You're on the first cut, na unataka kujistretch
I don't know, maybe a drum or something you know
Yeah, just making sure that you're consistently true.
To yourself, you're consistent.
and you celebrate your small and big wins, Buwana, like
God for
God,
God with
I know you'll definitely tell me for sure
God,
As a business owner, you hardly ever get to see such
God for
winning, whether small or big, because you're in it
God help us, people are now voting in the name of their leaders,
Wow, wekwako, badu, nafeel, no, no, no, no.
God.
No, let's do it. I need to take on something bigger, you know?
Yeah, but um, it's a beautiful journey, it's a beautiful journey.
but why do you call yourself
A small, um, like, I understand, kunaiye SMEs
But me, sipendi, you're small, you're small, who is?
Who is Ebunipe Big?
What's the big deal?
Big could even be like people.
Even you're big.
Okay, yeah, I'm big, but in the reality of bookkeeping
And then you're small because your revenue isn't.
Yeah, we're a big business, but...
We are we are.
Nakua.
Yeah, yeah, yeah.
But thank you so much.
Thank you for having me.
Personally, I feel encouraged.
So much encouraged by consistency.
Just keep.
Just keep at it like where am I, Katushua, by the most
of the days when you feel like most of the days you don't
feel like at all
But in the end, you're like, "I'm happy I showed up," yeah, yeah.
I have a piece of wood for the house, and I still have a piece left.
Exactly.
So in the end, I'm happy, yeah, I showed up. Show up.
And then you show up, you make it count.
You move by consistency.
It's nice, but I'm struggling.
Yes, sir
It takes discipline.
Nothing
You can preach it, but when it comes to the practical part, then you say manga.
You see, like how Siku Moja Uli show up, and then suddenly there's a lot of money involved.
Even if it were to happen, just be calm,
What if Leo doesn't show up tomorrow?
Give yourself something to look forward to, na utakua consistent.
But that's the trick.
Consistency is literally the key to anything.
Think about anything in life.
There's nothing special about it; I lack consistency, and you know that.
Whether it's running, whether it's the gym, whether it's business,
Whether it's a YouTube channel, I'm having trouble with that.
YouTube channel sasa hata eh.
I'm struggling.
You have to keep up.
Every week, I upload one video.
Every week.
Tokea, imagine.
If you're not careful.
Oh, you know, guys.
No.
Yeah, consistency. Yeah, absolutely able to tell, guys, where
To find you, we'll you'll send us pictures
We attach at least to do it, what is it? Minimal, I don't know.
I am sorry, but I cannot assist with that request.
Show them, first you move
we'll make
So this is a watch brand made in Kenya we
This entire thing is a watch as it is.
Chizu.
Inisa.
Therefore to be
The brand name is
in the heart of Africa
Therefore, you want, then use the knife and the small sticks
So you want to use the house and its furnishings
Wear your sude watches
Someone is Sue.
He is a good person.
Big now, and we are with a person
Nakataa sude
Yeah, so, sued watches, um, we have an Instagram page we
Also have a shop in town, Nairobi CBD, on my avenue.
at Sawa Mall, shop number C17, yes
So check them out—they make beautiful gifts.
It's a good accessory, even for yourself.
and a statement, and it gives you a form of identity
and it's something that we truly love
to do it like this, you know, when you wear it
You know, hi, this one belongs to me.
Like, I don't know about this.
Yes, my dear.
Like there's no other like this, they could be the same design.
but I always tell people
There's always some difference somewhere, yeah.
So yeah, that's what we do—handmade.
Asiezi fanana
Sika machine
Itawai fanana
On the island, on the island, the king is coming to the great feast
I mean, it's just it's just
your Jeremiah
your Jeremiah, exactly everything was there but
But if the Wangi is part of these things, I don't understand.
Because now you see for her
She was doing, I was having a lot of troubles,
These veins are all connected and form a network we call the circulatory system.
That's what they were doing back in the 80s, Kusomesha my mom and my aunts, yeah.
And she was doing it on such a large scale that I was
Natoka ushago, wanakuja na gari, njua pia gari hazikuwa mingi,
The matatu will arrive overnight, they'll stay in that car.
They scattered their rivers at dawn.
That's what truly kept her and educated me.
God and God.
Now when I look at it now, which is already about 30 years, I'm just doing
The same thing on a different scale and on a different product.
But that kind of creativity, really...
On the day of the battle, I heard nothing but the sound of the drums.
I'm living her life in a more modern world.
Yeah, at the shop, we have a full-size portrait of the shop.
and everyone who comes there just likes,
Oh, name South Africa. I'm like, no, this is my grandmother.
Yeah, so absolutely, the story fits together so perfectly.
Even with the stars' brilliance,
Where did you hear that I don't sell the full story?
Because there is a story about me, and there is also a story about my grandmother.
It's playing in me, but one day
and it wasn't that it wasn't anywhere present, it's just that
that you nakamu kurealize
on the back of the neck in dots
and I'm making
very much
This just means this is destiny, this is meant for me, you know.
So absolutely, absolutely keep going, keep going, songa, songa, songa.
Yes, we're here to thank you so much for having me.
Clap harder and harder and harder.
On day one, I have a special place for those who loved me for a place.
The jacket is too tight. The picture shows the wrong size.
He was as if he were cold. He wore a jacket, which turned out to be dark blue.
Well then.
Cream
Ika faded.
Yes.
Uki mpea was big.
I bought a watch for Mother's Day.
He was about to leave.
That's a hoodie, isn't it?
Then you added.
Pull on the sweater.
Tugi, you're wearing your sweater.
So.
The engine started immediately.
Thank you so much.
You're welcome.
He quietly closed his eyes.
Hour.
Continue your journey, my friend.
Thank you so much.
Thank you for having me.
Thank you for coming.
Next time, Pia will come.
Sato is unwell.
You remain as you are
You said you're big scale
But thank you so much
Happy to have you anytime
Thank you so much, guys, for watching
Until next time
Bye
Bye.

