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This is the way of thinking in doing business that will change you to have a high value without having to compete with others for free. After listening, you will know that you are on the right path or on the wrong path. The first way of thinking is to create assets for yourself called branding. If you have this, it will work to make money for you all the time. Because branding is the memory that someone has for you. I know many friends who work full-time, but they get the second and third source of income from having their own branding. Don't think too much because they don't open a company or make a product at all. But they change the ability they have to be a valuable branding. There is one person whose main job is an engineer. But some new graduates will remember him as a photographer. And his Facebook page rarely posts pictures related to being an engineer. Most of them will post pictures of new graduates taking pictures and sharing them with their parents. People understand that he is good at this. There is a constant contact. If one day it is not the same as his working day, he will leave. You can see that the important thing to train yourself to be a brand is that you have to make your memory clear. Whether people can remember you or not depends on the clarity of what you can do best. When you have a lot of abilities in yourself, if you are a duck, you have to pick one skill, one ability and develop it to present to the world what you can do best. The best word is, don't compare yourself with the villagers. Compare yourself first. Give a score. Suppose you have 4-5 abilities. Try to give a score. How much do you give out of 10? When you give all the skills, you will get the highest score. That's it. You can create a brand. But if the score is really equal, judge from your feelings and what you want to do at that time. Because it will make you stay with it for a long time. When you can choose, what you can't miss is the determination to present. What many people may not know is that Oreo has been around for over 100 years. What is noteworthy is that Oreo has never aged according to the age of the brand that has increased. It still fits every era, every time. Why? Because it comes from the determination to present that it controls not to escape from the memory. Can you still remember this keyword? We have heard this word since we were children until we grew up. And the image of Oreo is fun and timeless. You can see this from each advertisement that it presents. Recently, they have brought world-renowned artists such as BLACKPINK to be a presenter. This is to control the theme clearly. But think about it. If one day, Oreo makes a short, sad, sad, tearful advertisement. This may make us think of life insurance instead. Can you keep up? The ads that we often see on TV for 30 seconds, sometimes they don't do it to create a single sale. But they do it to create a brand to create a memory. Think about it. There is no time that you watch the advertisement of life insurance. When it's over, you need an insurance right now. Where is the insurance? I want to get an insurance right now. Is there? No, right? Even if the small things like watching the advertisement of Oreo, we don't buy it right now. But we remember that if we want a cool heart, a cool mind, we have to use Oreo. Because we can see the picture clearly, right? And if you don't see it as a simple person, you can think of Leonardo da Vinci. He is a world-renowned historian. The interesting thing is that he has many abilities, whether it's the art of art, the art of architecture, the art of architecture, the art of painting, the art of architecture, the art of architecture, even though he has many abilities, but the most memorable branding is his favorite picture of people who know each other in the name of the world's leading artist. So, you can be good at many things, but you have to choose one thing to present to create a reputation. The question you might be wondering is how to present it to make people remember and not show off. Let's listen to the next point. The second way to think. When you want to present yourself not to show off, you have to present yourself as a guide, not a hero. It's like in a movie. There's a protagonist who's working on a story, right? Now, no matter how many problems the protagonist will encounter, one of the characters that must be met is the guide. He will come to help the protagonist through the crisis of life. And the guide will not miss these two things. 1. Understanding Many people, when presenting themselves, tend to put themselves in the wrong position. They stand in the position of the protagonist instead of being the guide. For example, one incident. I never understood why there had to be a consultant in photography. Until one day, I met a senior who told me that he used to pay to buy expensive clothes, and finally kept them in the closet and never took them out to wear again. Yes, I used to. Yes, I used to too. There are many clothes that I bought very expensive, but when I put them on, they didn't suit me at all. When I took a picture, I felt that my face looked dull, and I couldn't find an answer as to which clothes to choose, what style, what color suits me. And he gave me one piece of information that in my life, from birth to death, I had a chance to buy clothes that I didn't wear and throw them away for free. In total, the money I paid for the rest of my life was about 300,000-400,000 baht. I don't remember the exact number, but I remember that it was several hundred thousand. And he added that if I knew my own dressing style, which color suits me, which color makes my face look dull, which color makes my face look bright, when I leave the house, I will leave with confidence and pride every day. Most importantly, I will not feel disappointed with the clothes I bought. I remember something like this. But at that time, I felt that he understood my heart very well. On the other hand, if he said I am a fashion consultant. I am very good at this job and have been in the fashion industry for more than 30 years. This sentence is not impossible to say. But if you say it at the beginning of the story, it is like claiming that you are a hero or the main character of this story. To show your understanding, you have to ask yourself often, before he met you, what did he meet? Once you can show your understanding, the next thing you have to do is to show your true self. Because the guide is the person who has deep experience in helping other characters to succeed in the past. You don't have to say it yourself. Let you collect a lot of compliments. What do customers or other people say about you when working together? Keep only the heart of importance, don't be too long until you can't finish reading. The second thing is to collect statistics. How many people or characters have you helped? How much money and time have you helped them save? How much has he grown? All of these are what the main character or hero wants to see. It is to show that you are a reliable guide. Because the person who will pay you will have a question in mind. Do you know what you are doing? Is the money I paid really worth it? Can you really help me solve my problem? If you can communicate to him that you are real, these conflicts will gradually disappear. The third way to think. People who make smart brands will be able to explain themselves to you. For example, normally, medical masks can be worn at the hospital, right? It is a 3-layer, blue and green mask. The mask will have a good safety standard. But there are many people who do not choose this type of mask and go back to choosing other brands that are cheap masks. It is a mask that helps adjust your face to make it stand out. The reason why we choose to use any type of mask is because the brand or product of that brand is trying to explain your identity. For some people, when they wear a normal mask, they may feel safe. But deep down, they are still not confident when they leave the house. But when they change to a curved mask, they become a person who has a prominent characteristic. If you want to remove the formula for you to use to fill in the blank in an easy way, what is the word from? What does it become? Just like wearing a curved mask, from being insecure, it becomes a person who is more confident in his appearance. To make you see the picture more clearly, let's think about many stories. In the beginning, the main character will have a weak point, whether it is fear, incompetence, cowardice. But after a period of training, getting advice from a teacher or a guide, when it comes to the climax or the climax when it is about to end, the main character will not be able to think the same way, speak the same way, or do the same thing. That means he has already become a new person. Notice that some characters from being afraid of being left out have become people who dare to do something new. Listen and compare it to your working life. No matter where you apply for a job or who hires you to work, the work you have created does it explain who you want to be? Therefore, the person who pays you must have a point of comparison as to how different he is from himself at the beginning of the story. If he works with you, uses your services, how will he change in the future? Method 4 This is the last thing I want to emphasize. Do you know Mr. Leng Siriwat? He is both the CEO and the founder of the IT service for the leading private sector in Thailand. Mr. Leng Siriwat, the founder of Sijan, told me that the most important thing for a successful person is to be able to see how valuable the things in front of you are. Compare it to golf. When businessmen play golf with their friends, they will have a little bit of money. Most people will play 100-200 baht. Mr. Leng Siriwat suggested that if you play 20 baht or 200 baht with 20,000 baht or 2 million baht, will you hit the same? It's definitely not the same. Because if you play 10 baht or 20 baht, you will probably keep playing. Don't think too much. If you make a mistake, try again. But if you play 10,000 baht, 20,000 baht or 2 million baht, will it change? I suggest that you have to live a different life. You may have to practice at the real field for months or years. You have to choose the best caddy. The caddy is the one who provides convenience to the employer. That's it. From this, you have to be able to answer that the thing in front of you is an opportunity of how much price or how much value. The mistake that most people like to do is to hit the value It means that some people hit 20 baht per hole in the form of 2 million baht per hole. Dedicated to the fact that it gives little result. While it is 2 million baht per hole, hit 20 baht per hole. When we are at work, we don't have to do everything 100% always. Because if we do that, we will easily run out of energy. And it will use too much energy. But we have to know when to put 100 baht, when to put 80 baht, when to put 50 baht. And most importantly, you have to know when you should not play at all. People who miss every opportunity in life are difficult to succeed. Because humans have limited energy. Listen and try to adjust to suit your working style. And for those who are interested in wanting to further develop themselves in creating high-value branding, I have summarized the online course and the book that answers this. You can see it directly in the comment below. See you next time. I'm Eiffel. Amazing Storytelling