UFC's Paramount Deal and Its Waning Combat Sports Edge

Explain to me this, UFC had this big moment where he became pro, the most famous combat sports promoter. But I feel now that there's so much competition, there's a gazillion different leagues and promotions coming out. How is UFC retaining talent? How are they continuing to be, you know, the big name, the big marketing name for fighters in the wrestling department? So a big move was their signing of Paramount. When they signed with Paramount, they put an end to their pay-per-view. They're getting $7 billion or more. I might actually be underselling it, but I think it's $7 billion over seven years. That's a billion dollars in the pocket every year for some TV rights, which means that they're getting a little lazy. They're signing a lot of no-names. They're letting some people go that cost too much money, some veterans that are pricing out. And so the UFC is, you know, they're kind of sitting on, what do you call it? Their laurels. They're sitting on their laurels a little bit. So you do have other leagues popping up. You do have also other, not exactly MMA, but like you have that real American freestyle where they're trying to make a thing out of regular. And also boxing is making a comeback. That celebrity boxing circuit actually brought... Do you think actually brought the attention back into the sport? Yeah, because it got attention back on boxing. And now you have people like Ryan Garcia and boxing coming up. And then you have the UFC brass getting involved with Zupa Boxer. I think that's diluting their energy. Dana White has been criticized because he's been in a bunch of press conferences. When they ask him about certain fighters, he doesn't know. He used to be an expert about every fighter. You ask him about every fighter, he knows everything. Now, he doesn't know. So, you're absolutely right. The UFC's influence is diluting. And while combat sports And it's because they're sitting on the ropes. Because they have a billion dollars coming in every year from China. I mean, you need to know. They're in the green.