JO de Paris 2024 : vêtements, peluches, tasses... Les Français s'arrachent les produits dérivés

and then it is one of the great successes of the Paris Olympic Games beyond sport the sale of products derived from these Olympics the famous frigge mascot but also the jerseys the clothes the cups the sales exceed the expectations of the commercial partners of the Tifen Dubard event everyone evokes an exceptional summer driven by the fever of the games yes the fervor around the Jos is quite simply transformed into an act of purchase a dynamic driven by the opening ceremony according to F Zuckerman director despart ar at Carrefour is undeniably seeing a joio effect with an increase in sales of these Paris 2024 products of 52 % between June and July, another brand with the same success, the Decathlon brand also saw its sales jump more than 40% compared to the initial forecast, a positive trend carried by articles that have become iconic, believes Virginie Saint-Rose, director of the Paris 2024 partnership, we notably had a bestseller which was the cherpa which was a fleece we could carefully adapt our favorite sport that was a bestseller like some of the elements of the outfit volunteers who ended up on vintage in the case of Coq Sportif the gios are even a lifeline with sales multiplied by 10 thanks in particular to a flagship product the white tracksuit worn by French athletes during medal ceremonies a strong craze which should allow the brand to repay its debts it had taken out an emergency loan of 3 million euros before the Games tien Buard of the European economy department